Our students look at challenges with fresh eyes, free from the conditioning of those already working in the industry. They come up with solutions that internal teams often don’t think of, giving your company a real competitive advantage.
Challenge
H-FARM College Challenges are one of the highlights of our academic offer: over the years they have involved leading brands from various industries, including Amazon, Juventus, HUGO BOSS, Campari, Ferrero, and many others.
What do they consist of?
They are open innovation and co-design programs that place university students in front of real challenges launched by companies. Each project starts from a shared brief and unfolds over about two months of work: students, divided into multidisciplinary teams, analyze the problem, design solutions, and present their proposals during a final event in front of a corporate jury. Throughout the process, they are supported by faculty and professionals in an environment that fosters creativity, strategic thinking, and an entrepreneurial vision at the heart of the H-FARM Campus.
Thanks to the Challenges, you gain immediate visibility, truly original insights, ready-to-develop ideas, and the unique opportunity to discover top talents before anyone else.
Average duration: 2 months
Number of participants: 50–150 H-FARM College students (divided into groups)
Main topics: open innovation, future scenarios, AI-driven
5 reasons to launch a Challenge with our students
1. Fresh ideas for your business challenges
2. Truly understand young consumers
Look to Gen Z to prepare for tomorrow’s customers. The solutions students bring reflect what the new generations want and expect.
3. Fast and tangible results
Two months of intensive work with teams fully dedicated to your project. Low investment, maximum results: ready-to-use ideas, working prototypes, and market analyses developed in a short time.
4. Tomorrow’s talents, today
You gain direct access to young professionals studying topics such as AI, entrepreneurship, digital innovation, and much more. It’s the perfect way to discover and hire top talent before your competitors do.
5. Visibility in the academic world
Your brand becomes synonymous with innovation in front of hundreds of future professionals. Each Challenge generates positive word-of-mouth that spreads throughout the university community and beyond.
CASE STUDIES
Discover how brands from various industries have turned their challenges into concrete opportunities thanks to H-FARM College Challenges. Explore the case studies and imagine what we could achieve together for your brand.
CASE STUDY
Campari Group
The brief: How can the brand connect meaningfully with Gen Z and Millennials (ages 20–35)? The company was looking for innovative ideas to engage consumers through a new ecosystem and lifestyle narrative, identifying a unique affinity territory for Sarti Rosa.
The winning team: S-artisti
The project: A platform of exclusive art events that positions Sarti Rosa in the world of emerging art, creating authentic connections with the new generations through innovative and engaging cultural experiences.
CASE STUDY
Boscolo
The brief: Use artificial intelligence to enhance the external customer experience, improving interaction and satisfaction up to loyalty, and implement AI to increase internal productivity and efficiency, always with a focus on customer experience.
The winning team: Aurora Boscolo
The project: An intelligent digital assistant that redefines customer interaction, ensuring a smooth and personalized travel experience from start to finish.
CASE STUDY
Gelateria La Romana
The brief: How will the customer service of the future evolve? The company wanted to anticipate competitors’ moves and understand how to excel tomorrow, keeping the artisanal workshop as a distinctive communication and marketing tool.
The winning team: Stracciatella alle More
The project: An innovative concept that combines NFC technology and artificial intelligence to make each flavor “speak,” turning waiting times into immersive storytelling experiences that highlight artisanal tradition.
CASE STUDY
Ferrero
The brief: Work on a design project for Ferrero’s most iconic product, Nutella, exploring how to integrate artificial intelligence into the process.
The winning team: Team 10
The project: An original and creative concept that mapped and described the entire development process, highlighting the tangible benefits of using artificial intelligence in the brand’s design and communication.
CASE STUDY
HUGO BOSS
The brief: Create the strongest possible connection between HUGO BOSS and Generation Alpha (ages 8–14). The goal was to understand what these young consumers think, feel, and desire.
The winning team: Hublox
The project: An innovative strategy based on Roblox and user-generated content, with the motto “Be an actor, not a part of the audience,” designed to engage young customers in a fun and cutting-edge way.
CASE STUDY
INDICAM & Amazon
The brief: Develop effective communication to raise consumer awareness, especially among younger audiences, about the importance of brand protection and the risks of counterfeiting, focusing on the benefits of authentic products rather than the negatives of fakes.
The winning team: DEFAKE Contest
The project: A social media contest targeting young rappers, inviting them to highlight the importance of buying original products through freestyle and songs, turning awareness into authentic cultural content.
CASE STUDY
Juventus
The brief: Design and plan a new ecosystem to engage Gen Z and Alpha with the Club in innovative ways, revitalizing the sense of community that sport should generate, with a project complete with business plan, KPIs, and communication strategy.
The winning team: A Mental Health Journey
The project: A live podcast on Twitch addressing mental health through sharing stories and testimonies from football players, turning a taboo into an opportunity for authentic connection with young fans.
Want to launch your own Challenge?
Contacts
Silvia Dell’Acqua
silvia.dellacqua@h-farm.com
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