Leading brands from various industries have participated, including Amazon, Juventus, HUGO BOSS, Campari Group, Ferrero, Boscolo Travel, and Gelateria La Romana. These are open innovation and co-design programs that put university students directly in touch with real challenges proposed by companies. Each project starts from a shared brief and develops over approximately two months of intensive work:

• Students, organized into multidisciplinary teams, analyze the problem, design solutions, and present their proposals during a final event in front of a corporate jury.
• They work with the support of academic advisors and professionals, in an environment that fosters creativity, strategic thinking, and entrepreneurial vision.
• Companies gain visibility, original insights, concrete ideas, and a privileged opportunity for talent scouting.

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FARMedia projects are creative and strategic communication paths, carried out by H-FARM College students with skills in digital marketing, storytelling, video production, and content design.

The team works like a real creative agency, building campaigns, formats, and content for companies that want to boost their digital visibility, engage new target audiences, and innovate their online presence.

Each project starts from a real brief and is developed through brainstorming sessions, project management, production, and review with the support of mentors and professionals. The result is effective, fresh, and original communication designed to generate concrete and measurable results.

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The Co-design Lab is a collaborative design workshop that brings together companies and Gen Z students to generate new and relevant ideas, culminating in a one-day workshop where students work side by side with company managers.

Starting from a shared strategic analysis prepared by the students before the workshop, the project values the exchange between professional expertise and the fresh perspective of the new generations.

The result is a co-creation process that produces concrete solutions and innovative visions designed for the future.

The AI Transformation Lab is an intensive technical and design support program dedicated to developing custom AI solutions for the company. The core of the project is the prototyping of an AI Agent or Workflow, created by a selected team of H-FARM College students in close collaboration with a company focus group.

For 4–6 weeks, the group works in an agile mode, with weekly alignment sessions (SAL) and constant support from the H-FARM AI team.

The process starts from a shared brief and develops through research, design, prototyping, and technical development. The result is a prototype of a customized AI solution, born from the combination of technological expertise and the students’ ability to translate complex needs into applied innovation.

The AI Assessment is a one-month activity, led by an expert from H-FARM AI, which actively involves a select group of H-FARM College students.

This initiative aims to support companies in identifying a strategic area where artificial intelligence can generate value. The process is divided into four main phases and begins with a discovery phase during which the current state of the company’s processes and technologies is analyzed.

This model represents a concrete opportunity to initiate a sustainable digital transformation path, co-designed together with employees. It creates an immediate impact on corporate culture and operational efficiency, promoting the conscious adoption of artificial intelligence while also facilitating the attraction of new talents capable of ensuring continuity and development of the solutions developed.

The H-FARM College hackathon is a format designed to generate innovative solutions on strategic topics during what can truly be called a “creative marathon.”

The initiative usually takes place over 24 hours, involving not only H-FARM College students but also internal and external mentors.

Each participating team works on a real brief, co-designed with the company, to develop a concrete idea within a few hours, which is then presented to a final jury. The format includes plenary sessions, teamwork, personalized materials, mentoring, and an awards ceremony.

The H-FARM College hackathon represents a unique opportunity for companies to stimulate internal innovation, strengthen employer positioning, and build new solutions with a sustainable and digital mindset.

Lumina Consulting Agency is a consulting agency run by H-FARM College students. It offers consulting activities to understand and penetrate the Generation Z market, and beyond.

Lumina’s projects are strategic consulting journeys, carried out by H-FARM College students, designed to help companies from various sectors understand and leverage the perspective of Generation Z.

Each project starts from a company brief and develops through: in-depth analyses (desk research, interviews, surveys), interactive workshops, co-creation sessions, and more.

The topics covered range from talent attraction to digital transformation, from generational change to sustainability, from customer experience to new business models.

What to expect from a Lumina Consulting Agency project? Concrete solutions, innovative strategies, and unique insights—resulting from the combination of analytical rigor and the fresh perspective of new generations.

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Future-Proof Employer is a consulting project carried out by H-FARM College students, designed to help companies measure and strengthen their appeal to Gen Z.

Through the analysis of drivers that influence young people’s career choices—such as personal growth, sustainability, work-life balance, and innovation—the project compares the expectations of young people with the company’s values, identity, offering, and DNA through an induction activity focused on the company itself.

The result is a strategic direction on which to build a marketing and communication path created with and for the talents of the future.

The AI Workshop is a collaborative design lab involving the H-FARM AI team, H-FARM College students, and company teams in a full-immersion workshop dedicated to creating customized AI Agents.

At the core of the format is the “Build Your Impossible AI Agent”: a day during which employees and students work side by side to explore concrete use cases of artificial intelligence through a co-creation session of AI solutions tailored to the company’s needs identified during an initial brainstorming phase.

Before the workshop, students receive technical training and participate in an alignment session with the company to prepare materials and objectives. The project combines business expertise, technological know-how, and fresh perspectives, generating high-impact solutions and strategic awareness. The workshop is developed in collaboration with the H-FARM AI team.