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We often put our focus on studying Gen Z habits, but what about the next generation of customers?
This challenge’s goal is to help the HUGO BOSS team to create the strongest connection possible between the company and the Gen Alpha.
We’ve organised a two-part workshop on “Fashion as Cultural Diversity Expression”: guided by Silvia Dell’Acqua, Head of Corporate Development, Career Service and eLearning at H-FARM College, younger H-FARM International School students (PYP 3 and MYP 2 students) explored the world of fashion in structured focus groups, gaining valuable insights. They had a chat with Gianluca Maspero, HUGO BOSS Product Manager, asked questions and got the lowdown on future plans.
Congratulations to Matilde, Letizia, Lidia and Marta on winning the challenge with HUGO BOSS!
“Be an actor, not a part of the audience” for their marketing strategy, they have thought of using Roblox and customer-generated contents, to keep it fun and innovative for young customers.
The winning team visits the HUGO BOSS headquarters in Metzingen, Germany.
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