The Master’s program is designed for graduates in economics, communication, marketing, business, as well as engineering or computer science. It is ideal for those who want to acquire advanced digital skills with both a strategic and technical focus. You don’t need to be an expert, but strong motivation and a solid academic background are important.
MASTER’S DEGREE Digital Marketing & Data Analytics
In partnership with:
Overview
The evolution of digital marketing in recent years has profoundly transformed the way companies interact with their customers. The growth of Big Data, advancements in artificial intelligence, and the centrality of user experience have made it essential to adopt an increasingly integrated and data-driven approach to reach audiences and drive business success. In this constantly evolving context, skills in data analysis, strategic planning, and digital experience design have become critical to emerging as leaders in the field.
With a holistic and practical approach, the Master’s Degree in Digital Marketing & Data Analytics prepares participants to become digital marketing professionals, capable of leveraging complex data and cutting-edge technologies to create innovative strategies and deliver engaging digital experiences. This program, aligned with the demands of the global market, provides a solid foundation for success in the ever-changing digital marketing landscape.
Curious about how the Master’s Degree in Digital Marketing & Data Analytics can open new career doors for you? Contact H-FARM College for a personalized consultation and discover all the course details.
Delivered by
H-FARM College
Degree
Master of Science – University of Chichester (90 ECTS)
Language
English
Available spots
30
Tuition
€15,500.00 per year
Non-EU students: €26,350.00
Non-EU Student Grant
Non-EU students: €26,350.00
Non-EU Student Grant
Start date and duration
September 2027 (12 months)
January 2028 (18 months)
January 2028 (18 months)
Location
H-FARM Campus – Roncade (TV)
Class format
Full-time, in-person classes
0%
of the students complete the program within the expected timeframe.
0%
of the students receive a job offer from the company where they completed their internship.
0
the average graduation grade
0+
meetings with guest speakers, startups, and CEOs every year
0%
of the students who decide to work after graduation, find employment within 6 months
Why Specialize in Digital Marketing and Data Analytics?
The world is constantly changing. Globalization is revolutionizing how marketing is conceived and applied across agencies, companies, social institutions, and non-profits. As marketing processes become increasingly integrated across departments, there’s a growing demand for professionals who can manage and oversee the operational requirements of these processes.
Today’s marketers must know how to access and analyze digital data in real time, both in B2B and B2C contexts. Effectively personalizing the digital experience along the customer journey is now a key factor in a company’s success or failure.
In this ever-evolving context, programs like H-FARM College’s Master’s Degree in Digital Marketing & Data Analytics are essential. Bridging entrepreneurship and innovation with a traditional digital marketing curriculum, it equips students with cross-functional skills critical for developing a proactive, strategic vision ready to tackle the challenges of the global market.
Looking for a program that blends digital skills, strategic thinking, and analytical capabilities? H-FARM College’s Master Degree might be the perfect choice. Contact us to schedule a meeting to talk about your goals, interests, and how to turn them into real opportunities.
Academics
Master’s Degree Program in Digital Marketing & Data Analytics
The students will enhance predictive models by leveraging detailed social monitoring, redesigning, and implementing omnichannel and cross-channel strategies. The program delves deeply into the use of Big Data and advanced data analytics techniques, including data analysis, data strategy & analysis, social listening, and predictive models applied to marketing, along with the use of artificial intelligence for customer retargeting, ensuring an analytical and strategic vision of market dynamics.
The program’s strategic approach includes the study of branding, omnichannel campaign analysis, and customer journey mapping and analytics, integrating the latest marketing automation practices and CRM system integration. Students will acquire skills to design and optimize digital experiences through UI/UX design, focusing on website and e-commerce design and the application of advanced SEO and SEM strategies, essential for managing online presence.
Furthermore, the program explores data-driven marketing with modules dedicated to data-driven content marketing, video marketing, and engagement metrics analysis, along with advanced techniques such as A/B testing and conversion rate optimization. These tools are designed to equip students with the ability to develop effective content and continuously analyze results to improve campaign performance.
Enroll now and build the strategic and analytical skills sought by today’s most innovative companies!
The Master’s Degree in Digital Marketing & Data Analytics Curriculum
Big Data, Analytics and IoT – 10 ECTS
This course aims to analyze the fundamental concepts and main applications of data analysis in a digital context.
More specifically, it focuses on the applications of various data analysis techniques to extract meaningful patterns from structured and unstructured data sets in virtualization environments based on virtual machines.
Students will learn how to leverage different real-time Big Data Analytics frameworks to extract and analyze data collected from various inputs. The analysis will be performed using various techniques, including classification, clustering, regression, and other machine learning algorithms.
Applied Research Methods for Business – 10 ECTS
This course aims to help students acquire the basic skills to conduct research in an academic and scientific context.
In fact, each course in the Master’s program will require a degree of research for group work or for the completion of exams, especially the final module, which will require extensive research, both primary and secondary.
This module aims to provide students with a solid introduction and foundation in the main qualitative and quantitative research techniques used in both academic and commercial business research.
Digital Marketing & Experience Design – 10 ECTS
The development of the Internet and related technologies has created new opportunities for businesses to reach and build relationships with their customers. At the same time, many companies are struggling to successfully transition from offline to online marketing. This module equips students with the key tools needed to implement a successful digital marketing strategy, providing insights on designing an effective customer experience based on customer insights.
The module offers students the opportunity to test their progress through the examination method: a group presentation outlining alternative strategies to optimize the consumer experience of the digital marketing process.
Design Thinking – 10 ECTS
Design thinking is a method that can be used to address a wide range of problems and issues: it can be leveraged in creating new products, services, and processes, as well as in solving and improving existing problems and situations. This course is based on the use of real case studies and built around the notion of learning by doing: students will be required to work as team members during the module, using design thinking to attempt to address a series of real business problems.
Regular workshops will be structured to provide sufficient support to students, allowing them, at the same time, to have an appropriate space for engaging independently in the necessary learning processes to complete the module successfully.
Digital Strategies & Digital Marketing – 10 ECTS
This module addresses the ways in which individuals and organizations can effectively implement digital aspects in marketing planning.
The course begins with an analysis of the macro and microenvironments related to an organization, and then provides students with an overview of the key tools and strategies that an individual or company can implement to create the most effective marketing mix, manage offline and online channels, and implement key digital tools to help achieve business objectives.
Web Design and Data Analytics – 10 ECTS
The growth of technology combined with an extremely volatile environment has made websites one of the key aspects of our lives: whether it’s shopping, ordering office supplies, or educating our children, it’s all facilitated by web design.
This module introduces key concepts of web design and web data analysis within the discipline of digital marketing.
The module will allow students to monitor and identify trends within site usage patterns through server log analysis. Students will discuss the fundamentals of good web page design and then move on to develop analytical and evaluative skills. Finally, students will address the importance of web intelligence and its value in improving marketing campaign outcomes.
EXPERIENTIAL TERM
During the second semester of the third year, students have the opportunity to put into practice the skills acquired throughout their course of study by choosing one of the following three options:
–Internship project
An internship at a company or organization in Italy or abroad, accompanied by a one-week intensive course on research methods and on preparing the business project report and final pitch.
–Pre-accelerator
Guided by experts from H-FARM’s Entrepreneurship & Startup Center, students can develop their startup project, which will form the basis of a business project report and a final pitch.
–Dissertation
An academic thesis and individual research, accompanied by a one-week intensive course on research methods and writing techniques.
Exclusive Benefits of H-FARM’s Master’s Program: Experience, Network, Strategic Skills
Enhancing courses
Enhancing courses are extracurricular programs that evolve every year, following the changes in the professional landscape and the most in-demand skills. They allow you to integrate what you learn in your academic path with practical and cross-disciplinary competencies.
Through these courses, you will develop skills that help you understand and anticipate companies’ needs.
Startup mindset
We believe that the same skills and abilities essential for starting a startup, such as leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning, are valuable in any career path. Through a combination of theoretical and practical learning, students gain insights, methodology, and tools that can help them succeed as entrepreneurs and in any other profession. Our study programs are ideal for those looking to develop a versatile and comprehensive skill set.
Duration and structure
The master’s program lasts for two terms of classes and a final experiential term.
If you choose to enroll in September 2027, the first term will run from September to December, the second from January to the end of April, followed by a variable period of experiential term.
For this intake, you will need to submit your degree certificate by December 31, 2027. If you do not have your degree certificate by that date and do not want to miss the academic year, you can opt for the January 2028 intake, with submission of the certificate by April 30, 2028.
If you choose to enroll in January 2028, you will start the program from the second term of the 2027/28 academic year (until the end of April 2028). After the summer break, you will resume with the first term in September 2028, joining the class of new enrollees.
World-Class Faculty
Our faculty consists of internationally experienced instructors, some from academia, and others with backgrounds as managers, entrepreneurs, or consultants. Our partners are leaders in their respective fields, and our alumni are innovators in their workplaces. To provide our students with the best opportunities to connect with this community, we have created a unique 360-degree learning experience. Students learn through continuous engagement and the exchange of knowledge and experiences with guest speakers and prominent figures, group projects, case studies, challenges, hackathons, events, networking opportunities, and inspirational talks.
If the Master’s Degree in Digital Marketing & Data Analytics is the path you’re looking for, we’re here to guide you. Get in touch with us to receive more details about the program and the school and become part of the H-FARM College community.
Admissions
You will find information about the requirements, selection process, and relevant timelines in the Admission Notice.
Entry requirements
ACADEMIC TITLE
Applicants must hold a Bachelor’s degree in a relevant field, a first-level academic diploma from a Higher Education Institute in Art and Music, or be currently enrolled in a program leading to one of these qualifications, having completed at least 110 ECTS by the time of application.
Candidates must possess, or obtain within the deadlines specified in the admission notice, an academic qualification suitable for admission to the Master’s Degrees in accordance with the entry requirements listed on the University of Chichester website.
The academic qualification requirement depends strictly on the country in which the degree was obtained.
LANGUAGE REQUIREMENTS
Candidates must have a language certification at an appropriate level (refer to the admission notice to see recognized certifications).
In some specific cases, it is possible to access the course even without a certified English level. Accepted exemptions are listed in the application notice.
Each certification has particular characteristics, if you have doubts about which certification is most suitable for you, consult our Certification Guide.
Deadline for submitting missing documents
Any documents not submitted during the application must be provided by the following deadlines:
September 2027 Intake (acad. year 27/28):
Submission of degree certificate: December 31, 2027
Submission of B2 English certificate: October 16, 2027
January 2028 Intake (acad. year 27/28):
Submission of degree certificate: April 30, 2028
Submission of B2 English certificate: January 30, 2028
The admission process
- 1
- 2
- 3
- 4
STEP 1 – Online application
EU or Schengen Area countries:
You can apply through the form available on this page. During this process, you will need to provide several pieces of information, including:
-Your personal details
-Your degree certificate with transcripts, or if you are still studying at the time of application, -Your enrollment certificate with transcripts
-A motivational video in English (watch the tutorial)
-Your CV in English
-Your English language certificate (if you already have one)
Non-EU countries:
You can apply through the form available on this page. Non-EU students must pay a €50 application fee. If admitted, this amount will be deducted from the pre-enrollment or enrollment fee. Within the same form, you will need to provide several pieces of information, including:
-Your personal details
-Your degree certificate with transcripts, or if you are still studying at the time of application, your enrollment certificate with transcripts
-Your personal statement and a letter of reference
-Your CV in English
-Your English language certificate (if you already have one)
STEP 2 – Interview
EU or Schengen Area countries:
After submitting your online application, the Admissions Team will contact you to schedule your motivational interview, which will be conducted in English. Interviews will take place on the dates specified in the admission notice. During the interview, in addition to assessing your motivation and academic and extracurricular experiences, your English language level will also be evaluated.
Non-EU countries:
Applicants from non-EU countries who have correctly completed the application will be invited to participate in an asynchronous admission interview.
STEP 3 – Application results
After the interview, you will receive the outcome of your application via email.
STEP 4 – Pre-enrollment or enrollment
EU or Schengen Area countries:
Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment or enrollment, as applicable, as follows:
-Complete the pre-enrollment/enrollment form received by email
-Pay the pre-enrollment/enrollment fee
Non-EU countries:
Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment as follows:
-Complete the pre-enrollment form received by email
-Pay the pre-enrollment fee
Only after obtaining a visa can students proceed with enrollment by completing the enrollment form received by email and paying the first installment.
Dual career: student-athlete
Skiing, tennis, golf, horse riding, sailing, motorsport: Champion’s Academic Journey is the programme for student-athletes who want to excel in both sport and academics, making the most of their athletic career without giving up the university experience.
The programme is open to national and international-level student-athletes, depending on the sport practised.
Global Talent Grant
Applicants from non-EU countries will have the opportunity to join the “Global Talent Grant” programme and apply for a tuition fee reduction through the application form.
Application timeline
Several application rounds are planned for the 2027/28 academic year.
EU or Schengen Area countries:
- Round
- Online application
- Interview
- Results
- Pre-enrolment
- Enrolment
- Early Decision Round
- 6 October – 30 November
- 9 and 10 December
- 14 December
- 23 December
- 1–31 July
- Round 1
- 1 December – 31 January
- 4 February
- 8 February
- 17 February
- 1–31 July
- Round 2
- 1 February – 31 March
- 5 April
- 7 April
- 21 April
- 1–31 July
- Round 3
- 1 April – 15 May
- 20 May
- 24 May
- 9 June
- 1–31 July
- Round 4
- 16 May – 30 June
- 5 July
- 7 July
- –
- 1–31 July
- Round 5
- 1 July – 31 July
- 4 August
- 6 August
- –
- 3–5 September
- Rolling
- 01 August – 5 October
- Rolling
- The day after the interview
- –
- Within 3 days of receiving the result and no later than 10 October
Non-EU countries:
- Round
- Online application
- Asynchronous video
- Results
- Pre-enrolment
- Enrolment*
- Early Decision Round
- 6 October – 30 November
- Within 7 days of receipt of the application
- Within 7 days of receipt of the asynchronous video
- Within 7 days of receiving the application outcome
- 1–31 July
- Round 1
- 1 December – 31 January
- Within 7 days of receipt of the application
- Within 7 days of receipt of the asynchronous video
- Within 7 days of receiving the application outcome
- 1–31 July
- Round 2
- 1 February – 31 March
- Within 7 days of receipt of the application
- Within 7 days of receipt of the asynchronous video
- Within 7 days of receiving the application outcome
- 1–31 July
- Round 3
- 1 April – 15 May
- Within 7 days of receipt of the application
- Within 7 days of receipt of the asynchronous video
- Within 7 days of receiving the application outcome
- 1–31 July
- Round 4
- 16 May – 30 June
- Within 7 days of receipt of the application
- Within 7 days of receipt of the asynchronous video
- Within 7 days of receiving the application outcome
- 1–31 July
The application deadline for students from non-EU countries is 30 June 2027.
Tuition & Financing
Fees and Payment Methods
Tuition for this Master’s Degree is as follows:
–EU or Schengen Area students: €15,500.00
€14,500.00 for those who apply during the Early Decision Round
–Non-EU students: €26,350.00
Payment is made in 3 installments.
Late payment of tuition fees after the due date stated in the contract will incur progressive penalties: €100 from the 1st to the 10th day after the due date; €200 from the 11th to the 20th day after the due date; and €200 plus suspension of the student’s university career from the 20th day after the due date onward.
1st installment
EU or Schengen Area students:
Full Fee: €5,700 (€800 at pre-enrollment + €4,900 at enrollment)
Early Decision Round: €5,500 (€800 at pre-enrollment + €4,700 at enrollment)
Non-EU students:
€10,550 (€2,500 at pre-enrollment + €8,050 at enrollment)
2nd installment
EU or Schengen Area students:
€4,900 by January 15, 2028
Early Decision Round: €4,500 by January 15, 2028
Non-EU students:
€7,900 by January 15, 2028
3rd installment
EU or Schengen Area students:
€4,900 by May 15, 2028
Early Decision Round: €4,500 by May 15, 2028
Non-EU students:
€7,900 by May 15, 2028
Financing options
Discover funding and benefits for H-FARM College academic programs.
Careers
Career outcomes
Data
Analysis
Analysis
Sales and
Marketing
Marketing
Brand and
Product Management
Product Management
Social Media Management and
Content Creation
Content Creation
Sales Consultancy
Sales
Analysis
Analysis
Community Management
Job on Campus
At H-FARM College, students can seize various “LEARNING ON THE JOB” opportunities to enhance their employability and develop an entrepreneurial mindset for greater success.
There are numerous “JOB ON CAMPUS” positions available, providing opportunities for students to get involved, develop useful skills, and earn income during their university years (examples of open positions: library supervisor, student tutor, operational assistant, etc.). Additionally, students can apply to join the LUMINA team, an agency structured like a real consulting firm, designed to allow students to experience typical consultancy activities. Within LUMINA, professionals and faculty members from H-FARM College act as mentors, supporting the development of young people’s entrepreneurial mindset. Students can also be selected to join the FARMEDIA team, a media agency that enables students to perform activities typical of the digital communication industry.
If you’re looking to become a digital expert combining strategy, creativity, and analytics, H-FARM College Master’s Degree in Digital Marketing & Data Analytics is your next step. Find out how to apply and start building your future today.
FAQ
What kind of background do students enrolling in this Master’s have?
What is the added value compared to a traditional Master’s in Marketing?
This Master’s responds directly to the real needs of today’s job market: it has been designed by communication professionals and combines digital marketing and data analytics in a single integrated program. You will not only learn how to create marketing strategies but also how to read and interpret data to optimize them in real time. It’s a data-driven approach, highly valued by companies today.
What tools and practical skills will I learn?
You will work with Google Analytics, Meta Ads, CRM systems, marketing automation tools, A/B testing, SQL, Python for data, dashboarding, and reporting. The focus is on operational skills that prepare you to step directly into a company role or grow into positions of responsibility.
What career opportunities does this Master’s offer?
With this Master’s you can work as a digital marketing specialist, performance marketer, marketing data analyst, growth manager, or CRM specialist, in startups, agencies, tech companies, or multinationals. It is also a great springboard if you want to launch your own digital projects.
Does the Master’s include internships or company connections?
Yes. The program features project work, business cases, guest lectures, networking events, internship opportunities, and more. Thanks to H-FARM College’s ecosystem, you will connect with companies, professionals, and startups active in digital marketing and data analytics.
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