MASTER’S DEGREE – in partnership with WPP Digital Marketing & Data Analytics

Overview

The digitalization has revolutionized the way businesses operate, with a growing focus on customer experience and personalization of offerings. Moreover, the emergence of new technologies, such as Artificial Intelligence and the Internet of Things, is once again transforming the landscape of marketing and data analysis.

In this scenario, the Master’s Degree in Digital Marketing & Data Analytics is designed to prepare students to understand and adapt to the ongoing rapid changes, developing the skills necessary to make strategic decisions in an increasingly competitive environment.

COURSE PROVIDER

H-FARM College

in partnership with:

AWARDING INSTITUTION

University of Chichester

COURSE TYPE

Master’s Degree

CLASS FORMAT

Full time 12 months

LANGUAGE

English

LOCATION

H-FARM Campus – Roncade (TV)

FEE

€15.500,00 per year

hfarm college master graduation
0%
of the students complete the program within the expected timeframe.
0%
of the students receive a job offer from the company where they completed their internship.
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the average graduation grade
0+
meetings with guest speakers, startups, and CEOs every year
0%
of the students who decide to work after graduation, find employment within 6 months
Why

This program is designed to provide students with a comprehensive understanding of the latest technologies and strategies to foster business growth through digital innovation. The Master’s degree is structured around a series of courses covering essential topics in big data, analytics, IoT, and digital marketing, as well as advanced research methods for business.

Admissions

You will find information about the requirements, selection process, and relevant timelines in the Admission Notice.

Entry requirements

ACADEMIC TITLE

Students who wish to apply for the Master’s Degree in Digital Marketing & Data Analytics must:

  • Hold a university degree in an appropriate field obtained from an Italian university (Bachelor’s degree).
  • Be currently enrolled in a Bachelor’s degree program at an Italian university and have completed at least 110 ECTS credits at the time of application.
  • Have completed a course of study abroad and possess a foreign degree recognized as suitable for admission.

LANGUAGE REQUIREMENTS

To enroll, candidates must have a language certification at an appropriate level. The accepted certifications are listed in the application notice.

In some cases, it may be possible to access the course even in the absence of a certified English level. The accepted exemptions are listed in the application notice. The candidate must complete the exemption form available at this link and submit it during the online application.

Deadline for submitting missing documents

Any documents not submitted during the application phase must be provided by the following deadlines:

Degree Certificate: December 31, 2024
English Certificate: December 31, 2024

For more information, please refer to the admission notice.

The admission process

  • 1
  • 2
  • 3
  • 4
STEP 1 – Online application

You can apply through the form available on this page. During this process, you will need to provide various pieces of information, including:

  • Your personal details.
  • Your degree certificate with the exam transcript, or if you’re still studying at the time of application, a certificate of enrollment with the exam transcript.
  • A motivational video – refer to the guide published on our website.
  • Your curriculum vitae in English.
  • The English language certificate (if you already have one).
STEP 2 – Interview

After submitting your online application, you will be contacted by the Admissions Team to schedule your motivational interview, which will be conducted in English. The interviews will take place on the dates specified in the application guidelines.

During the interview phase, your motivation, academic and extracurricular experiences will be assessed, and your English proficiency will also be evaluated.

Candidates who are deemed eligible for admission but have insufficient English language skills during the interview may be asked to provide a B2 level certification by August 31st. Failure to provide the certification within the specified deadline may result in the inability to proceed with enrollment.

STEP 3 – Application results

After the interview, you will receive the outcome of your application via email.

STEP 4 – Pre-enrollment or enrollment

Admitted candidates will have the opportunity to accept their spot and proceed with pre-enrollment or enrollment, depending on the case, as indicated below:

ROUNDS 1, 2, and 3 – Admitted candidates can pre-enroll in the course by:

Completing the pre-enrollment form received via email.
Paying the deposit for the first installment of the tuition fee for the year 2024/2025.

IN THE OTHER ROUNDS – Admitted candidates can enroll in the course by:

Completing the enrollment form received via email.
Paying the first installment of the tuition fees for the academic year 2024/2025.

International Candidates

Please note that all candidates who have not followed a traditional Italian educational path are considered international students. In such cases, you will need to undergo a prior verification of your academic qualifications.

Please contact us at admission.edu@h-farm.com for further information.

Application Timeline

For the academic year 2024/25, there will be 5 application rounds with the deadlines as indicated in the table below.

  • Online Application
  • Interview
  • Outcomes
  • Pre-enrollment
  • Enrollment
  • 1 ROUND
  • 06/11 – 14/01
  • 16/01
  • 18/01
  • by 01/02
  • 01 – 31/07
  • 2 ROUND
  • 15/01 – 14/03
  • 18/03
  • 20/03
  • by 03/04
  • 01 – 31/07
  • 3 ROUND
  • 15/03 – 14/05
  • 16/05
  • 20/05
  • by 03/06
  • 01 – 31/07
  • 4 ROUND
  • 15/05 – 30/06
  • 02/07
  • 04/07
  • 01 – 31/07
  • 5 ROUND
  • 01/07 – 31/07
  • 02/08
  • 06/08
  • by 20/08
  • ROLLING
  • 01/08 – 11/10
  • Rolling
  • The day after the interview
  • within 3 days from the results (and by 16/10)
Tuition & Financing
Fees and payment methods

The fee for the Master’s Degree in Digital Marketing & Data Analytics for the academic year 2024/25 is €15,500. You can pay this fee in three installments according to the following schedule:

1st INSTALLMENT

€5,700 (€800 + €4,900 if you decide to pre-enroll) to be paid during the enrollment process.

2nd INSTALLMENT

€4,900 to be paid by January 15, 2025.

3rd INSTALLMENT

€4,900 to be paid by May 15, 2025.

Admitted candidates will be eligible for the following discounts:
EARLY BIRD

10% discount assigned in chronological order to the first group of 5 admitted candidates who confirm their spot in the program through the enrollment or pre-enrollment procedure.

The fee to be paid will be €13,950 instead of €15,500, and the payment will occur in 3 installments:

1st INSTALLMENT:

€5,184 (€800 + €4,384 if you decide to pre-enroll) to be paid during the enrollment procedure.

2nd INSTALLMENT:

€4,383 to be paid by January 15, 2024.

3rd INSTALLMENT:

€4,383 to be paid by May 15, 2024.

1 rata:

€4.924 (€800 + €4.124 se decidi di pre-immatricolarti) da pagare durante la procedura di immatricolazione

2 rata:

€4.123 da pagare entro il 15 Gennaio 2024

3 rata:

€4.123 da pagare entro il 15 Maggio 2024

1 rata:

€5.184 (€800 + €4.384 se decidi di pre-immatricolarti) da pagare durante la procedura di immatricolazione

2 rata:

€4.383 da pagare entro il 15 Gennaio 2024

3 rata:

€4.383 da pagare entro il 15 Maggio 2024

A student who pays the tuition fees after the indicated deadline in the contract will incur progressively in a penalty of €100 from the first day to the tenth day after the deadline; a penalty of €200 from the eleventh to the twentieth day after the deadline; a penalty of €200 and a block on the University career from the twenty-first day after the deadline onwards.

Financing options

Discover funding and benefits for H-FARM College academic programs.

Intesa Sanpaolo
Finanziamento “Per Merito”
BNL
Finanziamento “Futuriamo”
Academics
The program

The program examines various aspects of contemporary marketing, allowing students to build the foundations of their marketing knowledge and business understanding, helping them develop critical thinking.

Throughout the course, students will acquire a wide range of skills: first, they will learn to research and manage data, study the context in which to apply them, identifying potential issues. Subsequently, they will focus on the creative process: how to find effective solutions and ideas while always keeping the customer experience in mind. Finally, they will obtain the technical skills to bring these solutions to life and implement them.

The Master’s Degree in Digital Marketing & Data Analytics Curriculum

Big Data, Analytics and IoT – 10 ECTS

This course aims to analyze the fundamental concepts and main applications of data analysis in a digital context.

More specifically, it focuses on the applications of various data analysis techniques to extract meaningful patterns from structured and unstructured data sets in virtualization environments based on virtual machines.

Students will learn how to leverage different real-time Big Data Analytics frameworks to extract and analyze data collected from various inputs. The analysis will be performed using various techniques, including classification, clustering, regression, and other machine learning algorithms.

Applied Research Methods for Business – 10 ECTS

This course aims to help students acquire the basic skills to conduct research in an academic and scientific context.

In fact, each course in the Master’s program will require a degree of research for group work or for the completion of exams, especially the final module, which will require extensive research, both primary and secondary.

This module aims to provide students with a solid introduction and foundation in the main qualitative and quantitative research techniques used in both academic and commercial business research.

Digital Marketing & Experience Design – 10 ECTS

The development of the Internet and related technologies has created new opportunities for businesses to reach and build relationships with their customers. At the same time, many companies are struggling to successfully transition from offline to online marketing. This module equips students with the key tools needed to implement a successful digital marketing strategy, providing insights on designing an effective customer experience based on customer insights.

The module offers students the opportunity to test their progress through the examination method: a group presentation outlining alternative strategies to optimize the consumer experience of the digital marketing process.

Design Thinking – 10 ECTS

Design thinking is a method that can be used to address a wide range of problems and issues: it can be leveraged in creating new products, services, and processes, as well as in solving and improving existing problems and situations. This course is based on the use of real case studies and built around the notion of learning by doing: students will be required to work as team members during the module, using design thinking to attempt to address a series of real business problems.

Regular workshops will be structured to provide sufficient support to students, allowing them, at the same time, to have an appropriate space for engaging independently in the necessary learning processes to complete the module successfully.

Digital Strategies & Digital Marketing – 10 ECTS

This module addresses the ways in which individuals and organizations can effectively implement digital aspects in marketing planning.

The course begins with an analysis of the macro and microenvironments related to an organization, and then provides students with an overview of the key tools and strategies that an individual or company can implement to create the most effective marketing mix, manage offline and online channels, and implement key digital tools to help achieve business objectives.

Web Design and Data Analytics – 10 ECTS

The growth of technology combined with an extremely volatile environment has made websites one of the key aspects of our lives: whether it’s shopping, ordering office supplies, or educating our children, it’s all facilitated by web design.

This module introduces key concepts of web design and web data analysis within the discipline of digital marketing.

The module will allow students to monitor and identify trends within site usage patterns through server log analysis. Students will discuss the fundamentals of good web page design and then move on to develop analytical and evaluative skills. Finally, students will address the importance of web intelligence and its value in improving marketing campaign outcomes.

Business Research Project –
30 ECTS

An experiential module designed to create and develop an original project/solution, either as an entrepreneurial project (startup) or as a project within a company contributing to open innovation processes. The module consists of both theoretical and practical components: students will work individually and in groups on a practical project, drawing on the skills and knowledge acquired during various theoretical classes and workshops provided by professionals and tutors.

This module is designed leveraging H-FARM’s experience in working alongside highly promising entrepreneurs in conceiving, developing, and launching their initiatives. Since 2005, H-FARM has been managing numerous startup acceleration and incubation programs, often in partnership with leading companies and brands, supporting hundreds of startups with a unique “acceleration platform” consisting of methods, resources, a network of mentors and investors, and managed by a talented team.

What differentiate us
Enhancing Courses

The Enhancing Courses are a series of extra-curricular courses that complement the knowledge provided by their academic program with practical skills of broad application. Students will learn to understand their skills profile, cultivate a personal learning agenda, and develop a set of knowledge and skills useful for understanding companies’ needs.

ENHANCING COURSES – 1st semester:

Mandatory:

Research Methods

One course of your choice among:

  • Creation at light speed: Mastering the Art of Building PoCs and MVPs
  • Innovation in the Digital Age: Mastering the Art of Business Models
  • The Exponential Future – Next 10’000 days


ENHANCING COURSES – 2nd semester:

Mandatory:
Omnichannel

One course of your choice among:

  • Excel
  • Public Speaking  
  • Think Visually
Startup Mindset

We believe that the same skills and abilities essential for starting a startup, such as leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning, are valuable in any career path. Through a combination of theoretical and practical learning, students gain insights, methodology, and tools that can help them succeed as entrepreneurs and in any other profession. Our study programs are ideal for those looking to develop a versatile and comprehensive skill set.

Students of H-FARM's Media Agency, FARMedia
Two students of H-FARM participate in FutureShots 23
H-FARM students host the radio
Students brainstorm ideas at H-FARM
Faculty

Our faculty consists of internationally experienced instructors, some from academia, and others with backgrounds as managers, entrepreneurs, or consultants. Our partners are leaders in their respective fields, and our alumni are innovators in their workplaces. To provide our students with the best opportunities to connect with this community, we have created a unique 360-degree learning experience. Students learn through continuous engagement and the exchange of knowledge and experiences with guest speakers and prominent figures, group projects, case studies, challenges, hackathons, events, networking opportunities, and inspirational talks.

Careers
Career outcomes
Job on Campus
At H-FARM College, students can seize various “LEARNING ON THE JOB” opportunities to enhance their employability and develop an entrepreneurial mindset for greater success.

There are numerous “JOB ON CAMPUS” positions available, providing opportunities for students to get involved, develop useful skills, and earn income during their university years (examples of open positions: library supervisor, student tutor, operational assistant, etc.). Additionally, students can apply to join the LUMINA team, an agency structured like a real consulting firm, designed to allow students to experience typical consultancy activities. Within LUMINA, professionals and faculty members from H-FARM College act as mentors, supporting the development of young people’s entrepreneurial mindset. Students can also be selected to join the FARMEDIA team, a media agency that enables students to perform activities typical of the digital communication industry.

Alumni
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