MASTER’S DEGREE Digital Marketing & Data Analytics

Students who wish to apply for the Master’s Degree in Digital Marketing & Data Analytics must:

• Hold a university degree in an appropriate field obtained from an Italian university (Bachelor’s degree).
• Be currently enrolled in a Bachelor’s degree program at an Italian university and have completed at least 110 ECTS credits at the time of application.
• Have completed a course of study abroad and possess a foreign degree recognized as suitable for admission.

To enroll, candidates must have a language certification at an appropriate level. The accepted certifications are listed in the application notice.

In some cases, it may be possible to access the course even in the absence of a certified English level. The accepted exemptions are listed in the application notice. The candidate must complete the exemption form available at this link and submit it during the online application.

A 15% discount will be granted to the first 5 admitted candidates who confirm their place in the program through the enrollment or pre-enrollment procedure.

The fee to be paid will be €13,170 instead of €15,500, and the payment will be made in 3 installments:

10% discount assigned in chronological order to the second group of 5 admitted candidates who confirm their spot in the program through the enrollment or pre-enrollment procedure.

The fee to be paid will be €13,950 instead of €15,500, and the payment will occur in 3 installments:

This course aims to analyze the fundamental concepts and main applications of data analysis in a digital context.

More specifically, it focuses on the applications of various data analysis techniques to extract meaningful patterns from structured and unstructured data sets in virtualization environments based on virtual machines.

Students will learn how to leverage different real-time Big Data Analytics frameworks to extract and analyze data collected from various inputs. The analysis will be performed using various techniques, including classification, clustering, regression, and other machine learning algorithms.

This course aims to help students acquire the basic skills to conduct research in an academic and scientific context.

In fact, each course in the Master’s program will require a degree of research for group work or for the completion of exams, especially the final module, which will require extensive research, both primary and secondary.

This module aims to provide students with a solid introduction and foundation in the main qualitative and quantitative research techniques used in both academic and commercial business research.

The development of the Internet and related technologies has created new opportunities for businesses to reach and build relationships with their customers. At the same time, many companies are struggling to successfully transition from offline to online marketing. This module equips students with the key tools needed to implement a successful digital marketing strategy, providing insights on designing an effective customer experience based on customer insights.

The module offers students the opportunity to test their progress through the examination method: a group presentation outlining alternative strategies to optimize the consumer experience of the digital marketing process.

Design thinking is a method that can be used to address a wide range of problems and issues: it can be leveraged in creating new products, services, and processes, as well as in solving and improving existing problems and situations. This course is based on the use of real case studies and built around the notion of learning by doing: students will be required to work as team members during the module, using design thinking to attempt to address a series of real business problems.

Regular workshops will be structured to provide sufficient support to students, allowing them, at the same time, to have an appropriate space for engaging independently in the necessary learning processes to complete the module successfully.

This module addresses the ways in which individuals and organizations can effectively implement digital aspects in marketing planning.

The course begins with an analysis of the macro and microenvironments related to an organization, and then provides students with an overview of the key tools and strategies that an individual or company can implement to create the most effective marketing mix, manage offline and online channels, and implement key digital tools to help achieve business objectives.

The growth of technology combined with an extremely volatile environment has made websites one of the key aspects of our lives: whether it’s shopping, ordering office supplies, or educating our children, it’s all facilitated by web design.

This module introduces key concepts of web design and web data analysis within the discipline of digital marketing.

The module will allow students to monitor and identify trends within site usage patterns through server log analysis. Students will discuss the fundamentals of good web page design and then move on to develop analytical and evaluative skills. Finally, students will address the importance of web intelligence and its value in improving marketing campaign outcomes.