SUMMER SCHOOL
Marketing & Branding in the Digital Age
The Summer School is an intensive five-day program focused on digital marketing, designed to equip participants with practical and advanced skills in an ever-evolving field. Participants will experience the entire process of a digital campaign, from creating customer personas to managing SEO content and data-driven PPC campaigns, combining theory and practice for immediate, applicable learning.
The program offers an overview of digital marketing fundamentals, brand storytelling, content creation for social media and search engines, and the use of tools like Google Analytics and SEM Rush. Participants will design campaign prototypes, test strategies, and collaborate in dynamic teams.
The course is enriched with company visits or virtual tours of leading agencies and concludes with project presentations to a panel of experts, who will provide valuable feedback to enhance pitching and storytelling skills.
PARTICIPANTS’ AGE
18–24 years
LANGUAGE
Italian
2025 EDITION
July 14–18
LOCATION
H-FARM Campus
PRICE
€650.00 + VAT (without accommodation)
€950.00 + VAT (with accommodation)
This Summer School allows participants to expand their personal and professional network by connecting with other students, professional instructors, mentors, and industry-leading companies. Participants will also earn a recognized certificate that can enhance their resumes and stand out when entering the job market. The experience fosters creativity and innovation, equipping participants with the skills needed to excel in a competitive market and tackle the challenges of the digital future.
You will work in dynamic teams, guided by industry experts, to develop real projects, experiment with advanced technologies, and refine your pitching skills. The Summer School culminates in presenting your projects to marketing professionals, providing valuable feedback and a solid foundation to excel in the competitive digital world.
The ideal participant for The Digital Edge Summer School is a university student eager to acquire practical and innovative skills in the field of digital marketing.
No prior experience is required, but a positive attitude, curiosity, and a willingness to learn are essential to make the most of this Summer School experience.
Learning Objectives
This Summer School aims to train students who aspire to stand out in the field of digital marketing, combining creativity, analytical skills, and innovative strategies to thrive in a competitive environment.
Master Digital Marketing Strategies
Create Memorable Brand Experiences
Understand the Customer Journey
Develop Optimized Content
Acquire Analytical Skills
Design Campaign Prototypes and Strategies
Enhance Presentation Skills
Explore Real-World Digital Marketing
From July 14 to 18
MON
JULY 14
Introduction to the Fundamentals of Digital Marketing
Interactive Lecture
Overview of digital marketing fundamentals: customer journey, digital ecosystems, and personas.
Discussion on emerging trends and the digital transformation in marketing.
Project Work
Creation of customer personas and a journey map for a simulated company.
Understanding the core principles of digital marketing and current market trends.
TUE
JULY 15
Brand Experience in the Digital Age
Lecture on Digital Brand Experience
Exploration of brand identity, storytelling, and experience design in digital contexts.
Creating cohesive brand experiences across online and offline channels.
Brand Storytelling Workshop
Development of a brand experience strategy for a simulated digital campaign, focusing on brand touchpoints and emotional connection.
Skills in designing digital brand experiences that resonate with audiences.
WED
JULY 16
Content Marketing and Social Media
Content Strategy and Social Media Workshop
Introduction to content creation, SEO, and platform-specific social media strategies.
Tools: SEM Rush, Google Analytics.
Project Work
Content creation for campaigns, integrating SEO best practices and engagement strategies for social media.
Skills in creating SEO-optimized content and social media strategies aligned with brand objectives.
THU
JULY 17
Digital Advertising and Analytics
Workshop on Digital Advertising and Analytics
Overview of PPC campaigns, Google Ads, and using analytics to evaluate campaign performance.
Company Visit or Virtual Agency Tour
Observation of digital marketing operations and interpretation of data in real-world contexts.
Competence in managing PPC campaigns and leveraging data-driven insights to optimize performance.
FRI
JULY 18
Project Presentations and Conclusion
Project Work and Preparation
Finalization of digital marketing project presentations.
Presentations and Professional Feedback
Presentation of campaigns to a panel of marketing experts to receive constructive feedback.
Practical insights to strengthen the ability to create and present effective digital marketing campaigns.
Our faculty is made up of lecturers with international experience, ranging from academia to roles as managers, startup founders, and consultants.
Leading this Summer School are marketing professionals who have worked in creative and digital agencies at both national and international levels.
H-FARM Campus
A unique place for sharing and collaboration among students, professionals, entrepreneurs, and innovation enthusiasts.
Located at the gateway to the Venetian Lagoon, the H-FARM Campus is open to everyone and offers spaces for events and corporate meetings, sports facilities, educational buildings, dining areas, a conference hall, and a library.
In your free time, you’ll have access to 5,000 square meters of outdoor space and 1,600 square meters of indoor facilities to enjoy sports such as tennis, padel, soccer, rugby, beach volleyball, baseball, BMX, skateboarding, and much more.
The Campus is 85% energy self-sufficient, thanks to extensive photovoltaic systems, energy storage, and exchange technologies.
Green mobility is encouraged through electric vehicle charging stations, bicycles, e-bikes, golf carts, and electric scooters.
ALLOGGIO:
H-FARM Campus Marina
The accommodation option includes overnight stays at one of our facilities: H-FARM Campus Marina.
Located in the magical Venetian Lagoon, H-FARM Campus Marina is a true oasis just minutes away from the H-FARM Campus (2 km).
Two recently restored Barchesse—overlooking what was once the main port connecting Portegrandi to Venice—host apartments equipped with every comfort.
Here, students can experience their university life in a dynamic and stimulating environment, where they can share not only their studies but also their passions.
Would you like to schedule an introductory meeting or receive more information?
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