SUMMER PROGRAM
Marketing & Branding in the Digital Age:
AI & Personal Empowerment
Marketing & Branding in the Digital Age: AI & Personal Empowerment is the intensive program that transforms the way you present yourself to the digital world. In five days, you won’t just learn marketing strategies—you’ll apply them directly to yourself, building a personal brand that stands out and creates real opportunities.
From the 4Ps of marketing to the frontiers of artificial intelligence, each day blends theory with hands-on practice. You’ll create content that tells your story, master SEO and advertising, and build your own “Digital Twin”: an innovative CV that helps you stand out in a sea of applications. Practical workshops, one-on-one coaching, and expert guidance will support you in creating your personal toolkit.
The program culminates in the presentation of final projects: a professional moment of exchange where you’ll receive targeted feedback and share tangible results. You’ll leave with tested tools, a clear strategy, and the confidence to communicate your value in a distinctive way.
Your personal brand starts here.
PARTICIPANTS’ AGE
17 – 24 years
LANGUAGE
Italian
2025 EDITION
July 14–18
LOCATION
H-FARM Campus
PRICE
€650.00 + VAT (without accommodation)
€950.00 + VAT (with accommodation)
Investing five days in yourself can change the trajectory of your career. In a world where digital sets the rules, knowing how to communicate your value is no longer optional — it’s essential. This program gives you the practical tools to stand out in an increasingly crowded market. You won’t just learn digital marketing strategies — you’ll turn them into a personal action plan. From an AI-powered Digital Twin to a tailored content strategy, every element will be aligned with your specific goals.
The experience goes beyond learning: you’ll dive into the H-FARM College campus, where innovation is part of everyday life. You’ll gain direct access to industry experts, receive personalized coaching, and become part of a community of professionals who, like you, have chosen to invest in their future.
Are you a student, recent graduate, or young professional ready to take your future seriously? This program is designed for those who understand that being good at what you do isn’t enough anymore — you need to know how to communicate it.
If you know you have value to offer but struggle to express it online, if you want to build a digital presence that truly represents you, if you’re curious about how artificial intelligence can enhance your communication — then you’re in the right place.
It doesn’t matter if you’re starting from scratch or already have some digital skills. What matters is your motivation to step up, your willingness to learn practical tools like storytelling, data analysis, and digital advertising, and your ambition to stand out in an increasingly competitive world.
If you’re ready to invest in yourself, we’re ready to show you how to make a difference.
Learning objectives
This Summer School aims to equip students with the skills needed to stand out in the digital marketing industry. By blending creativity, analytical expertise, and innovative strategies, participants will gain the tools to excel in a competitive landscape.
Build a personal branding strategy
Identify your professional target audience
Apply SEO techniques to personal content
Design an innovative Digital Twin
Develop an effective content strategy
Master personal digital advertising
Communicate through strategic storytelling
Analyze data and performance KPIs
From July 14 to 18
MON
JULY 14
Topic: Digital Marketing and Personal Positioning
10:30 AM – 1:00 PM – Erica Donolato
Introduction to the fundamentals of Traditional Marketing (4Ps and Marketing Mix) and its evolution toward Digital Marketing. Analysis of the differences between Marketing and Digital Marketing, along with key trends that are transforming the industry, with a focus on how to develop future-ready marketing strategies for 2025.
From a Brand-Centric to a Consumer-Centric model: introduction to Human-Centered Design and its main tools, such as Personas, Customer Journey, and Value Flow.
1:00 PM – 2:00 PM
Lunch
2:00 PM – 5:00 PM – Erica Donolato
Workshop: Application of the morning’s theory through a simulated case study aimed at defining three Personas and strategically identifying how to generate value at each stage of the Customer Journey.
5:00 PM – 7:30 PM
Welcome aperitivo
7:30 PM – 8:30 PM
Dinner
TUE
JULY 15
Topic: Brand Experience and Digital Twin
7:30 AM – 8:30 AM
Breakfast
9:30 AM – 12:30 PM – Tatiana Coviello
4Ps of Marketing and Personal Brand – Applying marketing principles to your professional identity
Brand Experience and Storytelling – Creating a consistent experience and telling your story
Digital Twin: Introduction – The innovative and interactive CV of the future
Professional Touchpoints – Mapping key contact points with recruiters and HR
SEO for CV and Portfolio – Optimizing content for online visibility
1:00 PM – 2:00 PM
Lunch
2:00 PM – 5:00 PM – Tatiana Coviello
Practical Workshop: Creating the Digital Twin (using GPTs or similar tools)
5:00 PM – 7:00 PM
Beach volley
7:30 PM – 8:30 PM
Dinner
WED
JULY 16
Topic: Content Marketing and Social Media
7:30 AM – 8:30 AM
Breakfast
9:30 AM – 12:30 PM – Lucia Celi
Content, social strategy & planning
1.Social Toolbox for building an effective presence
Must-have social strategies for 2025, supported by real cases. How to structure a content strategy that aligns with personal positioning and objectives. From content to meaningful content: defining format, tone, and message. How to select the right channels (LinkedIn, Instagram, blog, portfolio, etc.).
2.Analytics & KPIs: understanding what works
Defining clear objectives, identifying funnel KPIs, and building a “personal funnel” — from awareness → trust → professional conversion — to evaluate results and generate actionable insights.
1:00 PM – 2:00 PM
Lunch
2:00 PM–5:00 PM(Lucia Celi)
SEO & social adv: digital glow up
SEO for Humans
Introduction to SEO for personal branding (social and blog) — essential for those who want to be found online.
Social ADV in Action
How to launch and manage a social advertising campaign effectively.
5:00 PM – 7:00 PM
Beach volley
7:30 PM – 8:30 PM
Dinner
THU
JULY 17
Topic: Digital Advertising, Analytics & Personal Funnel
7:30 AM – 8:30 AM
Breakfast
9:30 AM – 12:30 PM – Erica Donolato
Effective Brand Storytelling in the Digital Age
How to define Brand Identity, Brand Narrative, and Experience Design within digital environments. A practical case study on creating consistent brand experiences across both online and offline touchpoints.
1:00 PM – 2:00 PM
Lunch
Afternoon – (Erica Donolato)
Workshop: Development of a Brand Experience (or Personal Branding) strategy for a simulated digital campaign, focusing on the brand’s main touchpoints.
5:00 PM – 6:30 PM
Free time
6:30 PM – 9:30 PM
Pizza night
FRI
JULY 18
Project Finalization & Presentations
7:30 AM – 8:30 AM
Breakfast
Morning – Tatiana Coviello
Final review of the Digital Twin and Digital Portfolio
Q&A session and individual coaching
1:00 PM – 2:00 PM
Lunch
2:00 PM – 4:00 PM
Final project presentations
Professional feedback and closing ceremony with final reflections
Our faculty is made up of lecturers with international experience, ranging from academia to roles as managers, startup founders, and consultants.
Leading this Summer School are marketing professionals who have worked in creative and digital agencies at both national and international levels.
H-FARM Campus
A unique place for sharing and collaboration among students, professionals, entrepreneurs, and innovation enthusiasts.
Located at the gateway to the Venetian Lagoon, the H-FARM Campus is open to everyone and offers spaces for events and corporate meetings, sports facilities, educational buildings, dining areas, a conference hall, and a library.
In your free time, you’ll have access to 5,000 square meters of outdoor space and 1,600 square meters of indoor facilities to enjoy sports such as tennis, padel, soccer, rugby, beach volleyball, baseball, BMX, skateboarding, and much more.
The Campus is 85% energy self-sufficient, thanks to extensive photovoltaic systems, energy storage, and exchange technologies.
Green mobility is encouraged through electric vehicle charging stations, bicycles, e-bikes, golf carts, and electric scooters.
ALLOGGIO:
H-FARM Campus Marina
The accommodation option includes overnight stays at one of our facilities: H-FARM Campus Marina.
Located in the magical Venetian Lagoon, H-FARM Campus Marina is a true oasis just minutes away from the H-FARM Campus (2 km).
Two recently restored Barchesse—overlooking what was once the main port connecting Portegrandi to Venice—host apartments equipped with every comfort.
Here, students can experience their university life in a dynamic and stimulating environment, where they can share not only their studies but also their passions.
Would you like to schedule an introductory meeting or receive more information?
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