SUMMER SCHOOL
Marketing & Branding in the Digital Age:
Costruire Marchi Competitivi con Strategie di Digital Marketing
The Summer School is an intensive five-day program focused on digital marketing, designed to provide practical and advanced skills in a rapidly evolving field. Participants will follow the entire process of a digital campaign, from creating customer personas to managing SEO content and PPC campaigns, combining theory and practice for immediate learning.
The program covers the fundamentals of digital marketing, brand storytelling, content creation for social media and search engines, and the use of tools like Google Analytics and SEMrush. Participants will develop campaign prototypes and test strategies in a collaborative environment.
The learning experience is enriched with company visits or virtual tours of leading agencies and concludes with project presentations to a panel of experts, who will provide valuable feedback to enhance pitching and storytelling skills.
PARTICIPANTS’ AGE
18 – 24 years
LANGUAGE
Italian
2025 EDITION
July 14–18
LOCATION
H-FARM Campus
PRICE
€650.00 + VAT (without accommodation)
€950.00 + VAT (with accommodation)
This Summer School offers the opportunity to expand both personal and professional networks by connecting with fellow students, industry professionals, mentors, and leading companies. Participants will also earn a recognized certificate, a valuable addition to their resume when entering the job market. This experience fosters creativity and innovation, equipping participants with the skills needed to stand out in a competitive landscape and successfully navigate the challenges of the digital future.
Working in dynamic teams under the guidance of industry experts, participants will develop real projects, experiment with advanced technologies, and refine their pitching skills. The program culminates in the presentation of projects to marketing professionals, providing valuable feedback and a strong foundation for excelling in the digital world.
The ideal participant for the Summer School “The Digital Edge” is a university student eager to gain practical and innovative skills in the world of digital marketing.
No prior experience is required, but a positive attitude, curiosity, and a strong willingness to learn are essential to making the most of this experience.
Learning Objectives
This Summer School aims to equip students with the skills needed to stand out in the digital marketing industry. By blending creativity, analytical expertise, and innovative strategies, participants will gain the tools to excel in a competitive landscape.
Mastering Digital Marketing Strategies
Creating Memorable Brand Experiences
Understanding Customer Journey
Developing Optimized Content
Acquiring Analytical Skills
Exploring Digital Marketing in the Real World
Designing Campaign Prototypes and Strategies
From July 14 to 18
MON
JULY 14
Introduction to the Fundamentals of Digital Marketing
Interactive Lecture
Overview of digital marketing fundamentals: customer journey, digital ecosystems, and personas.
Discussion on emerging trends and the digital transformation in marketing.
Project Work
Creation of customer personas and a journey map for a simulated company.
Understanding the core principles of digital marketing and current market trends.
TUE
JULY 15
Brand Experience in the Digital Age
Lecture on Digital Brand Experience
Exploration of brand identity, storytelling, and experience design in digital contexts.
Creating cohesive brand experiences across online and offline channels.
Brand Storytelling Workshop
Development of a brand experience strategy for a simulated digital campaign, focusing on brand touchpoints and emotional connection.
Skills in designing digital brand experiences that resonate with audiences.
WED
JULY 16
Content Marketing and Social Media
Content Strategy and Social Media Workshop
Introduction to content creation, SEO, and platform-specific social media strategies.
Tools: SEM Rush, Google Analytics.
Project Work
Content creation for campaigns, integrating SEO best practices and engagement strategies for social media.
Skills in creating SEO-optimized content and social media strategies aligned with brand objectives.
THU
JULY 17
Digital Advertising and Analytics
Workshop on Digital Advertising and Analytics
Overview of PPC campaigns, Google Ads, and using analytics to evaluate campaign performance.
Company Visit or Virtual Agency Tour
Observation of digital marketing operations and interpretation of data in real-world contexts.
Competence in managing PPC campaigns and leveraging data-driven insights to optimize performance.
FRI
JULY 18
Project Presentations and Conclusion
Project Work and Preparation
Finalization of digital marketing project presentations.
Presentations and Professional Feedback
Presentation of campaigns to a panel of marketing experts to receive constructive feedback.
Practical insights to strengthen the ability to create and present effective digital marketing campaigns.
Our faculty is made up of lecturers with international experience, ranging from academia to roles as managers, startup founders, and consultants.
Leading this Summer School are marketing professionals who have worked in creative and digital agencies at both national and international levels.
H-FARM Campus
A unique place for sharing and collaboration among students, professionals, entrepreneurs, and innovation enthusiasts.
Located at the gateway to the Venetian Lagoon, the H-FARM Campus is open to everyone and offers spaces for events and corporate meetings, sports facilities, educational buildings, dining areas, a conference hall, and a library.
In your free time, you’ll have access to 5,000 square meters of outdoor space and 1,600 square meters of indoor facilities to enjoy sports such as tennis, padel, soccer, rugby, beach volleyball, baseball, BMX, skateboarding, and much more.
The Campus is 85% energy self-sufficient, thanks to extensive photovoltaic systems, energy storage, and exchange technologies.
Green mobility is encouraged through electric vehicle charging stations, bicycles, e-bikes, golf carts, and electric scooters.
ALLOGGIO:
H-FARM Campus Marina
The accommodation option includes overnight stays at one of our facilities: H-FARM Campus Marina.
Located in the magical Venetian Lagoon, H-FARM Campus Marina is a true oasis just minutes away from the H-FARM Campus (2 km).
Two recently restored Barchesse—overlooking what was once the main port connecting Portegrandi to Venice—host apartments equipped with every comfort.
Here, students can experience their university life in a dynamic and stimulating environment, where they can share not only their studies but also their passions.
Would you like to schedule an introductory meeting or receive more information?
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