MASTER EXECUTIVE Global Commerce with AI and Emerging Technologies

Overview

In the current rapidly evolving commercial ecosystem, integrating Artificial Intelligence (AI) with technology and retail is essential for achieving success. The expansion of e-commerce and widespread adoption of online selling platforms and social channels have revolutionized how businesses operate and connect with consumers, and Artificial Intelligence is transforming interactions and operations, enhancing customer experience, optimizing supply chains, and blurring the boundaries between physical and digital channels. As the retail landscape undergoes this AI-driven transformation, there is a growing demand for qualified professionals capable of navigating this complex digital terrain and implementing innovative omnichannel strategies.

In response to this need, the new Master’s in Global Commerce with AI and Emerging Technologies aims to train the next generation of leaders who can thrive in this dynamic environment, offering in-depth exploration and analysis of the critical role of Artificial Intelligence in contemporary commerce. It provides students with the knowledge and tools necessary to harness this new technology and advance omnichannel retail strategies. Specifically, the curriculum is designed to ensure that Master’s students gain a comprehensive understanding of effectively managing all retail sales channels, from brick-and-mortar stores to e-commerce platforms. By encompassing the entire spectrum of retail operations and emphasizing the transformative power of Artificial Intelligence, this program prepares students to take on a leadership role at the intersection of technology and commerce, ready to actively contribute to shaping the future of global retail.

COURSE PROVIDER

H-FARM Business School

COURSE TYPE

Part-time Master: 2 extended weekends (Friday, Saturday, Sunday); 9 regular weekends (Friday afternoon, Saturday).

LANGUAGE

Italian

START

1st semester 2024

FEE

€13.500,00 (+ VAT)

H-FARM students immersed in their project
An event aimed at Executive Masters students taking place in H-FARM

Benefits of the Master

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NPS
Improves customer satisfaction by at least 20% through the design of a unique experience for your brand.
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CONVERSION RATE
Increase your conversion rate by 50% optimizing the customer journey.
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ONLINE SALES
Double your sales by optimizing your global distribution with differentiated strategies for each channel and market.

Learning methods

FACTIVE LEARNING

An interactive, dynamic, and applied learning approach based on real-life cases.

EDUCATIONAL EVOLUTION

A skill development path aligned with the Master’s objectives and tailored to the needs of the target audience.

DIRECT PARTICIPATION

Engaging lessons in which participants are encouraged to share ideas and experiences.

NETWORKING

More than 30 hours of networking to exchange knowledge and discover best practices in diverse industries, as well as engage with innovative start-ups in the retail, Data & AI, eCommerce, and Omnichannel sectors.

FROM THEORY TO PRACTICE

An approach that integrates theoretical lessons with group work activities and discussion of case studies presented by guest speakers.

COMMUNITY

A virtual community where you can find articles on new trends, curated by the Scientific Committee.

TUTORING ONE-TO-ONE

Personalized support to delve deeper into the educational journey based on the specific needs of each participant.

FUTURE PROOF SKILLS

High-quality content that will help you develop professional skills aligned with market demands or acquire new skills for professional updating.

Benefits and exclusive features of our course.

Innovative Managers and Executives:

The current situation calls for professionals capable of anticipating changes, identifying and activating all possible levers of efficiency and effectiveness, understanding technology and its potential, and designing organizations that are increasingly flexible and adaptive. These are challenges that cannot be ignored to avoid the risk of becoming obsolete and not surviving in an ever-evolving market.

Technical skills and cross-functional mindset:

A continuous journey of knowledge, stimuli, information, and updated evolutionary scenarios to support the need for new technical skills and a flexible mindset capable of countering the obsolescence of content and processes through a direct connection between work, business, and professions.

Training for Future Professionals

The advanced training program combines digital skills, from Artificial Intelligence to Machine Learning, from Big Data to Augmented & Virtual Reality, and the Metaverse, with the retail and eCommerce-specific skills necessary for the proper management and optimization of sales processes and, more generally, organizations.

12 Months of Intensive Training for Managers and Executives

A 12-month weekend format program designed for Managers and Executives who feel the need to tackle challenges related to the optimization of production and service processes, maximizing the potential of digital transition, and the industrial implementation of new technologies.

Students collaborating on a project at H-FARM
Ongoing discussion in the classroom
Students at H-FARM discuss their projects outside of class
H-FARM students working on their assignments in the study room
Academics

11 immersive weekends in a part-time format, instructors with both academic and business expertise, a scientific committee with C-Level executives from top European companies, networking, and individual coaching. All within the largest innovation campus in Europe.

4

HOURS OF PREPARATORY MODULE

11

WEEKENDS

147

HOURS OF LESSONS

30+

PROFESSORS, EXPERTS, TESTIMONIALS AND BRAND LEADERS

38

HOURS DEDICATED TO NETWORKING

8

HOURS OF THEMATIC FOCUS

4

HOURS OF COACHING ONE-TO-ONE

20

HOURS DEDICATED TO FINAL BOOTCAMP

Channel Strategy and Network Evolution
Managing eCommerce and Retail Channels
Operations Management
Customer Experience
Martech + Marcom
Organization & Governance
Data
Final Bootcamp
Thematic Focus
The ideal candidate

The program is part of the commitment of the Competence Center “the Future of Commerce” to promote targeted training activities aimed at enhancing and evolving the skills, leadership, and innovative capabilities of high-potential professionals in large companies. It provides concrete and operational tools, with lessons and, above all, opportunities for discussion and in-depth exploration in the digital, commerce, and retail fields, guided by professionals and testimonials from significant brands.

The Executive Master is a 12-month weekend program designed for Managers and Executives who feel the need to address challenges related to optimizing commercial processes and customer relationships, leveraging the full potential of digital transition.

eCommerce manager

To have the opportunity to increase and evolve e-Commerce operations through the acquisition of a new approach to sales, considered in all its facets (from product and service selection to the conception and management of marketing campaigns).

Senior eCommerce specialist

To acquire advanced skills aimed at defining and implementing innovative online sales strategies and solutions for both B2B (business to business) and B2C (business to consumer).

Senior digital manager

To obtain the correct tools and methods necessary to establish the content and digital strategy aimed at promoting a brand and its products online.

Senior digital advertising

To develop and enhance one’s skills, critical analysis, creativity, and communication abilities, in order to effectively manage the configuration of marketing campaigns.

Advertising specialist

To broaden operational knowledge in advertising by redefining one’s approach to different campaign models, with the aim of acquiring new management strategies for all aspects revolving around the brand.

Consultant e Senior Consultant

To develop skills in the digital, commerce, and retail domains, and thereby be able to provide high-level consultancy and add value to the companies with which it interacts.

 

Customer Relationship Manager

Gain advanced skills in creating personalized and consistent customer experiences across various channels, crucial for increasing long-term customer loyalty and value.

 

Retail operations Manager

Acquire the necessary skills to seamlessly integrate retail sales operations across all channels, enhancing operational efficiency, and contributing to the overall success of the company.

Faculty

A highly skilled and passionate faculty, supported by a scientific committee comprised of top players in the digital operations of the leading European companies.

Scientific Director
Master in Global Commerce with AI and Emerging Technologies

EDUARDO BARBARO
Head of Omnichannel Bulgari

Scientific Director
Master in Global Commerce with AI and Emerging Technologies

GUIDO LUCARELLI
CEO & Founder b2x
Board Members of the Scientific Committee

Francesca Mazzolari
Head of Digital Hartmann

Gaetano Sodo
Chief Digital Officer Loro Piana

Maria Laura Albini
Partner Arad Digital

Matteo Bianchini
Chief Digital Officer Design Holding

Yoann Steri
Head of Digital Danone

Matteo Molon
Chief Digital Officer OVS

Antonello Pro
Direttore eCommerce Worldline

Gianluca De Santis
Chief Digital Officer Thélios

Matteo Pivato
Managing Director Vestel Group

Gabriele Carboni
Chief Executive Officer Weevo

Paolo Roncaglia
Chairman Gruppo Roncaglia

Tuition & Financing

BNL
Finanziamento “Futuriamo”
Fondi Interprofessionali
per imprese
Credito d’imposta
sulle donazioni
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