Challenge with Campari Group

This week at H-FARM College we launched an exciting new Challenge titled “Think Pink, Think Different“ in collaboration with Campari Group. This initiative invites our students to push the boundaries of creativity and innovation for Sarti Rosa, a premium aperitif with a signature pink hue that’s perfect for a stylish and unconventional aperitivo.

As a global leader in the spirits industry, Campari Group boasts a portfolio of over 50 premium brands distributed across more than 190 markets worldwide. On stage to launch the initiative were Teresa Previti, Global Senior Brand Manager, and Giulia Ricci, Global Brand Manager.

Sarti Rosa wants students to inspire imagination and creativity, challenging them to generate out-of-the-box ideas to engage Gen Z and Millennials consumers. Students are tasked with defining the brand territory and activation platform using strategies such as digital campaigns, marketing activations, partnerships, or influencer marketing.

Supervised by Program Coordinator at H-FARM College Massimiliano Fusari, PhD together with Erica Donolato, Associate Strategy Director at AKQA, participants will explore innovative approaches to craft a narrative that ensures the brand’s continued growth and relevance.

This Challenge reflects H-FARM College’s commitment to experiential learning, giving students the chance to solve real-world business cases and shape the future of brand engagement. We can’t wait to see the innovative ideas that emerge from this collaboration!

Good luck to all participants!