Challenge with Campari Group

This week at H-FARM College we launched an exciting new Challenge titled “Think Pink, Think Different“ in collaboration with Campari Group. This initiative invites our students to push the boundaries of creativity and innovation for Sarti Rosa, a premium aperitif with a signature pink hue that’s perfect for a stylish and unconventional aperitivo.

As a global leader in the spirits industry, Campari Group boasts a portfolio of over 50 premium brands distributed across more than 190 markets worldwide. With this Challenge, Campari is turning to the next generation to inspire out-of-the-box ideas to engage consumers—particularly Gen Z and Millennials (aged 20-35)—through a new lifestyle narrative.

Students will tackle the question: “How can the brand connect meaningfully with this audience?” Whether through digital and media campaigns, marketing activations, third-party partnerships, or influencer strategies, the goal is to create a project that resonates with today’s consumers.

This Challenge reflects H-FARM College’s commitment to experiential learning, giving students the chance to solve real-world business cases and shape the future of brand engagement. We can’t wait to see the innovative ideas that emerge from this collaboration!

Good luck to all participants!