“Discover Italy”, a new project by SHADO

Our media company, part of H-FARM Industry, developed the new platform launched by Alitalia in collaboration with Touring Club Italiano and Gambero Rosso.

Travel ideas and thematic tours to attract tourists and increase tourism to Italy: this is the goal of Discover Italy , the new platform launched by Alitalia with Touring Club Italiano and Gambero Rosso. 

The platform was developed by SHADO, our media company and business unit dedicated to branding & storytelling, and was officially presented this morning at the Touring Club Italian headquarters in Milan by Alitalia's Chief Commercial Officer and Revenue Management Fabio Maria Lazzerini, Touring Club Italia's President Franco Iseppi and Gambero Rosso's President Paolo Cuccia.

Discover Italy is a multilingual and multi-channel platform; it contains information, guides and travel experiences about a wide range of destinations in our Country. The different thematic itineraries cover everything from food&wine to architecture to local festivals to lifestyle to sports, with a contemporary and emotional approach.