BACHELOR’S DEGREE Marketing & Global Commerce

Overview

The rapid acceleration of globalization has made business increasingly interconnected, while digitalization has radically transformed business models and operations.

The Bachelor’s Degree in Marketing & Global Commerce at H-FARM College trains professionals ready to join the Marketing, Commercial, and E-commerce departments of companies, work with pure e-commerce players, or contribute to consulting firms specialized in this field.

Thanks to an innovative approach, this Marketing Degree program provides students with essential technical and managerial skills to manage marketing and sales processes in today’s evolving global context, while addressing the social, economic, and technological changes reshaping the market.

Want to discover how a Degree in Marketing can open the doors to the most in-demand international careers? Contact H-FARM College and start building your future in global business.

WHO DELIVERS THE COURSE

H-FARM College

TITLE

Bachelor’s of Science – University of Chichester (180 ECTS)

LANGUAGE

English

AVAILABLE SEATS

40 seats

START AND DURATION

September 2026 (lessons from mid-September to mid-June)

LOCATION

H-FARM Campus – Roncade (TV)

TUITION FEE

EU students: €12,800.00

Non-EU students: €18,700.00

Study contributions for non-EU students

LESSONS FORMAT

Full-time, in person

of the students complete the program within the expected timeframe

of the students receive a job offer from the company where they did their internship

Average grade of graduating students.

Meetings with guest speakers, startuppers and CEO per year

Of the students who choose to work after graduation, finds employment within 6 months.

Why a Bachelor’s Degree in Marketing & Global Commerce

The goal of our Bachelor’s Degree in Marketing & Global Commerce is to prepare students to thrive in an international environment that is complex and constantly evolving.

This program trains future graduates to proactively contribute to creating sustainable value, not only for companies but also for society as a whole. A Marketing Degree that combines global vision, innovation, and social responsibility.

Curious to see how a Bachelor’s Degree in Marketing can provide the skills you need to stand out in an increasingly competitive job market? Contact us and explore all the opportunities this program has to offer.

Academics

The program of our Global Marketing Degree

The Bachelor’s Degree in Marketing & Global Commerce offers a comprehensive exploration of the key topics needed to understand and navigate international markets. Through courses in CRM, Segmentation & Consumer Insights, students gain in-depth knowledge of consumer and customer behavior and preferences. With International Marketing and Social Media Marketing Strategies, they learn how to design and manage global marketing strategies and harness the potential of social media to connect with audiences.

The study of the Customer Journey and the application of Service Design allow students to design integrated and successful customer experiences, further enriched by courses such as Global Brand Experience and Content Marketing, both essential to building and managing strong brands in the digital era.

Students will also explore Omni-channel Strategies and their organizational models, alongside E-Commerce Strategy, the technological platforms that support it, and its integration with retail. Other courses focus on Product Management, assortment, pricing, and inbound traffic models—key skills for managing global businesses.

A specific focus is dedicated to Supply Chain Management to ensure logistics that meet the needs of e-commerce and sustainability practices, which are now indispensable. The program also includes Data-Driven Marketing Decisions with AI and Big Data, teaching students how to use data and artificial intelligence to make informed marketing decisions.

Do you want to build an international career starting from a Marketing Degree that combines theory, practice, and digital innovation? Contact H-FARM College and discover all the opportunities this program offers.

The Bachelor’s Degree in Marketing & Global Commerce Curriculum

YEAR I:
BUILD YOUR FOUNDATIONS

CURRICULAR COURSES

Mathematics for Business – 10 ECTS
Principles of Economics – 10 ECTS
Principles of Finance and Accounting – 10 ECTS
Statistics – 10 ECTS
Principles of Marketing – 10 ECTS
Management Principles – 10 ECTS

YEAR II:
DEVELOP YOUR VERTICAL SKILLS

CURRICULAR COURSES

Data Driven Decision Making – 10 ECTS
Big Data & AI in Business – 10 ECTS
Introductory Cybersecurity – 10 ECTS
Digital Marketing & e-Business Management – 10 ECTS
Introduction to supply chain management – 10 ECTS
Global customer experience and omni-channel retailing – 10 ECTS

YEAR III:
GET READY FOR ANY POSSIBLE FUTURE

CURRICULAR COURSES

Working ethically and sustainably in modern business – 10 ECTS
Consumer Insights – 10 ECTS
Future of Digital Business – 10 ECTS
Experiential term (Internship, Pre Accelerator Camp, Dissertation) – 30 ECTS

LEARNING
OBJECTIVES

The goal of this Bachelor’s Degree is to train future professionals capable of making meaningful contributions both in the business sector and to society as a whole.

DIRECT ACCESS TO THE JOB MARKET

This course will enable students to acquire a set of highly marketable skills. They will be able to master multiple disciplines while also taking on leadership roles in specific activities and functions.

ACADEMIC PATHWAY

In addition to preparing students for various professional roles, this Bachelor’s Degree opens up a multitude of opportunities upon graduation

Enhancing courses

Enhancing courses are extracurricular programs that evolve every year, following the changes in the professional landscape and the most in-demand skills. They allow you to integrate what you learn in your academic path with practical and cross-disciplinary competencies.

Through these courses, you will develop skills that help you understand and anticipate companies’ needs.

Startup mindset

We believe that the same skills essential for starting a business—leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning—are valuable in any career path.

Through a combination of theory and practice, students gain insights, methodologies, and tools that prepare them to succeed not only as entrepreneurs but also in any other profession. That is why our programs are ideal for those who want to develop a versatile and comprehensive skill set, enriching the value of a Bachelor’s Degree in Marketing.

Do you want to combine the solidity of a Bachelor’s Degree in Marketing with an entrepreneurial mindset oriented toward the future? Contact our team and discover how to transform your talent into opportunity.

The Faculty of H-FARM College

Our faculty is composed of professors with international experience, coming from academia, management, startups, and consulting. Supporting them are our partners, leading companies in their sectors, and our alumni, who are innovators making a difference in the organizations where they work.

To provide students of the Marketing Degree with the best growth opportunities, we have designed a unique and complete learning experience, based on direct interaction with our community. Lectures are combined with group projects, case studies, challenges, hackathons, networking events, and inspirational talks with guest speakers and professionals, ensuring a practical education closely connected to the real dynamics of business.

Do you want to grow in an international environment and be part of a community that combines education and innovation? Discover the faculty of H-FARM College and start your journey with our Bachelor’s Degree in marketing, designed to prepare you for the future.

Admissions

You will find information about requirements, the selection process, and related timelines in the Admission Notice.

DOWNLOAD THE ADMISSION NOTICE

To apply for the Bachelor’s Degree in Marketing & Global Commerce, you need:

ACADEMIC QUALIFICATION

Candidates who are citizens of EU countries, the Schengen area, or non-EU countries and wish to apply for bachelor’s degree programs for the 2026/2027 academic year must have completed, or be currently enrolled in, the final year of secondary school in one of the countries within the three areas mentioned.

Applicants must hold, or obtain within the deadlines specified in the admission notice, an academic qualification suitable for admission to bachelor’s degree programs, in line with the entry requirements listed on the University of Chichester website. The academic qualification required for admission depends specifically on the country where the qualification was obtained.

LANGUAGE REQUIREMENTS

Candidates must possess a language certification at an appropriate level to enroll. The accepted certifications are listed in the application announcement.

In some cases, it will be possible to access the course even without a certified English level. The accepted exemption cases are listed in the application announcement.

Each certification has particular characteristics, if you have doubts about which certification is most suitable for you, consult our Certification Guide.

Admission Process

STEP 1 – Submit Your Online Application

EU or Schengen Area countries:
You can apply for the program using the form available on this page. Within the form, you will need to provide several pieces of information, including:

-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a motivational video in English – watch the tutorial on how to create a motivational video;
-your English language certificate (if already obtained).

Non-EU countries:
You can apply for the program using the form available on this page. Students from non-EU countries must pay an application fee of €50. If admitted to the program, this amount will be deducted from the pre-enrollment fee or the enrollment fee.

Within the same form, you will need to provide several pieces of information, including:

-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a personal statement;
-a reference letter.

STEP 2 – Interview

EU or Schengen Area countries:

After submitting the online application, you will be contacted by the Admissions Team to schedule your motivational interview, which will be conducted in English. Interviews will take place on the dates indicated in the admission notice. During the interview, in addition to motivation, academic and extracurricular experiences, your level of English will also be assessed.

Non-EU countries:

Candidates from non-EU countries who have completed the application correctly will be invited to an asynchronous admission interview.

STEP 3 – Application Outcome

After the interview, you will receive the outcome of your application via email.

STEP 4 – Pre-enrollment or Enrollment

EU or Schengen Area countries:

Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment or enrollment, as applicable, as follows:

-by completing the pre-enrollment/enrollment form received via email;
-by paying the pre-enrollment/enrollment fee for the 2026/2027 academic year.

Non-EU countries:

Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment as follows:

-by completing the pre-enrollment form received via email;
-by paying the pre-enrollment fee for the 2026/2027 academic year.

Only after obtaining a visa will students be able to proceed with enrollment by completing the enrollment form received via email and paying the first installment for the 2026/2027 academic year.

Application timeline

For the 2026/27 academic year, several application rounds are scheduled.

EU or Schengen Area countries:

EARLY DECISION
15/10 – 30/11
3 e 4 December
5 December
15 December
01 – 31/07

1 ROUND
1/12 -31/01
3 February
6 February
15 February
01 – 31/07

2 ROUND
1/02-30/03
1 April
3 April
15 April
01 – 31/07

3 ROUND
1/04 -31/05
4 June
8 June
15 June
01 – 31/07

4 ROUND
1/06 -31/07
4 August
6 August
–
from 6 to 17 August

5 ROUND
1/08 – 31/08
2 September
3 September
–
from 3 to 5 September

ROLLING
1/09 -5/10
Rolling
The day after the interview
–
Within 3 days from the application outcome and no later than October 10

Extra-EU countries

EARLY DECISION
15/10 – 30/11
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

1 ROUND
1/12-31/01
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

2 ROUND
1/02 – 30/03
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

3 ROUND
1/04-31/05
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

4 ROUND
1/06-30/06
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07-31/07

The application deadline for students from non-EU countries is June 30, 2026.

Deadline for the submission of missing documents

Students can start the online application process even without a high school diploma (or equivalent) or an English language certificate. However, any missing documents must be submitted by the deadlines indicated in the admission notice.

Academic qualification: October 16, 2026

English certificate: October 16, 2026

Early Admissions (Fourth Year of high school)

Students who are currently attending the 4th year of secondary school, as well as students enrolled in the penultimate year of a study program leading to an internationally recognized qualification suitable for admission, can apply early for this bachelor’s degree program for the 2027/28 academic year. For more information, please refer to the admission notice.

Credit recognition and access to subsequent years after the first year

Applicants who intend to enroll in the program with the recognition of previously earned credits must:

successfully complete the admission process as outlined in the respective admission calls;
request credit recognition through the procedure described in this document.

For more information, visit this page or write to admission.college@h-farm.com.

Dual career: student – athlete

Skiing, tennis, golf, horse riding, sailing, motorsport: Champion’s Academic Journey is the program dedicated to student-athletes who aim to excel both in sports and in academics, enhancing their athletic journey without giving up the university experience.

Access to this program is reserved for student-athletes competing at a national or international level, depending on the sport practiced.

DISCOVER MORE

Global Talent Grant

Candidates from non-EU countries will have the opportunity to participate in the “Global Talent Grant” program and compete for a tuition fee reduction through the application form.

DISCOVER MORE

Tuition & Financing

Fees and Payment Methods

The tuition fee for this Bachelor’s Degree for the 2026/27 academic year is as follows:

EU or Schengen Area students: €12,800.00
Non-EU students: €18,700.00

Payment can be made in 3 installments. If tuition fees are paid after the deadline indicated in the contract, the following penalties will apply: €100 from the 1st to the 10th day after the deadline; €200 from the 11th to the 20th day after the deadline; €200 and a suspension of the academic record from the 21st day onward.

1st installment

EU or Schengen Area students:
€5,000 (€780 at pre-enrollment + €4,220 at enrollment)

Non-EU students:
€7,700 (€1,500 at pre-enrollment + €6,200 at enrollment)

2nd installment

EU or Schengen Area students:
€3,900 by January 15, 2027

Non-EU students:
€5,500 by January 15, 2027

3rd installment

EU or Schengen Area students:
€3,900 by May 15, 2027

Non-EU students:
€5,500 by May 15, 2027

Financing

Discover financing and facilitations for the academic programs at H-FARM College

Intesa Sanpaolo
“Per Merito” Financing

Sella Personal Credit

BNL
“Futuriamo” Financing

Career Outcomes

Sales
Specialist

Marketing Specialist

Customer Experience Specialist

Startupper

International Public Relations

Brand
Manager

International
Project Manager

Strategic
Planner

Experiential Term

During the second semester of the third year, all students will have the opportunity to apply the skills learned during their course of study by choosing one of the following options:

Internship project

An internship in a company or organization, in Italy or abroad, accompanied by an intensive week of lectures on research and analysis methods in the business field.

Pre-Accelerator

An opportunity to work closely with H-FARM consultants and develop one’s own startup project.

Dissertation

An individual study and research work accompanied by an intensive week of lectures on research and analysis methods in the business field.

Job on Campus

At H-FARM College, students can take advantage of various “LEARNING ON THE JOB” opportunities to enhance their employability and develop an entrepreneurial mindset.

During your studies, you will have the opportunity to experience learning on the job, valuable opportunities to improve your employability and develop an entrepreneurial mindset.

The Job on Campus positions allow you to gain real-world experience, develop useful skills, and earn money while studying. One example is LUMINA, an agency structured like a real consulting firm, where students work on concrete projects under the mentorship of H-FARM College professors and professionals.

Do you want to combine study and real work experience during your undergraduate Marketing Degree? Contact H-FARM College and explore all the Job on Campus opportunities designed for our students.

FAQ

How does this degree differ from a traditional marketing program?

The main difference is its international and digital approach. In addition to learning the fundamentals of marketing, this program teaches you how to manage a brand or a business in global markets, using digital tools and omnichannel strategies. It is designed for those who want to work in international companies or develop large-scale e-commerce projects.

Will I also learn how to manage an e-commerce or digital project?

Yes. The program covers topics related to e-commerce, expansion on global marketplaces, and the use of tools for online sales. You will learn how to build a sales funnel, analyze user behavior, and optimize performance with an international perspective.

What practical skills will I gain during the three years?

You will acquire skills in digital marketing, branding, market research, commercial management, CRM, and data analysis. More importantly, you will work on real projects, with company briefs, workshops, and group experiences that will prepare you to enter the job market with confidence.

After this degree, can I also work abroad?

Absolutely. The program is fully taught in English and designed with a global outlook. It prepares you for roles in marketing, business development, and sales management in international companies, digital agencies, or startups. It is also an excellent foundation if you want to continue with a Master’s degree abroad.

Is this program also suitable for those who want to start their own brand or online business?

Yes, it is a great choice for anyone dreaming of launching their own project. The program provides both strategic and operational skills to build a brand, position it in the global market, and promote it through digital channels. On top of that, the H-FARM Campus is the perfect environment to find inspiration, partners, and mentors.