BACHELOR’S DEGREE Marketing & Global Commerce

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Overview

The rapid acceleration of globalization has made business increasingly interconnected, while digitalization has radically transformed business models and operations.

The Bachelor’s Degree in Marketing & Global Commerce at H-FARM College trains professionals ready to join the Marketing, Commercial, and E-commerce departments of companies, work with pure e-commerce players, or contribute to consulting firms specialized in this field.

Thanks to an innovative approach, this Marketing Degree program provides students with essential technical and managerial skills to manage marketing and sales processes in today’s evolving global context, while addressing the social, economic, and technological changes reshaping the market.

If you are looking for a marketing degree with an international outlook, this is the right path. Want to discover how a Degree in Marketing can open the doors to the most in-demand international careers? Contact H-FARM College and start building your future in global business.

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Delivered by

H-FARM College

Degree

Bachelor of Science – University of Chichester (180 ECTS)

Language

English

Available spots

Tuition

EU students: €13,400
Non-EU students: €18,700
Study contributions for non-EU students

Start date and duration

September 2027 (classes from mid-September to mid-June)

Location

H-FARM Campus – Roncade (TV)

Class format

Full-time, in-person classes (expected attendance: 80% of classes)

Discover scholarships and financial support

of the students complete the program within the expected timeframe

of the students receive a job offer from the company where they did their internship

Average grade of graduating students.

Meetings with guest speakers, startuppers and CEO per year

Of the students who choose to work after graduation, finds employment within 6 months.

Why a Bachelor’s Degree in Marketing & Global Commerce

The goal of our Bachelor’s Degree in Marketing & Global Commerce is to prepare students to thrive in an international environment that is complex and constantly evolving.

This program trains future graduates to proactively contribute to creating sustainable value, not only for companies but also for society as a whole. A Marketing Degree that combines global vision, innovation, and social responsibility.

Curious to see how a Bachelor’s Degree in Marketing can provide the skills you need to stand out in an increasingly competitive job market? Contact us and explore all the opportunities this program has to offer.

CONTACT THE ADMISSIONS TEAM

Academics

The program of our Global Marketing Degree

The Bachelor’s Degree in Marketing & Global Commerce offers a comprehensive exploration of the key topics needed to understand and navigate international markets. Through courses in CRM, Segmentation & Consumer Insights, students gain in-depth knowledge of consumer and customer behavior and preferences. With International Marketing and Social Media Marketing Strategies, they learn how to design and manage global marketing strategies and harness the potential of social media to connect with audiences.

The study of the Customer Journey and the application of Service Design allow students to design integrated and successful customer experiences, further enriched by courses such as Global Brand Experience and Content Marketing, both essential to building and managing strong brands in the digital era.

Students will also explore Omni-channel Strategies and their organizational models, alongside E-Commerce Strategy, the technological platforms that support it, and its integration with retail. Other courses focus on Product Management, assortment, pricing, and inbound traffic models—key skills for managing global businesses.

A specific focus is dedicated to Supply Chain Management to ensure logistics that meet the needs of e-commerce and sustainability practices, which are now indispensable. The program also includes Data-Driven Marketing Decisions with AI and Big Data, teaching students how to use data and artificial intelligence to make informed marketing decisions.

If you are drawn to a more international business profile, take a look at the Bachelor’s Degree in International Business Studies, while the Master’s Degree in Digital Marketing & Data Analytics lets you specialize after the bachelor.

Do you want to build an international career starting from a Marketing Degree that combines theory, practice, and digital innovation? Contact H-FARM College and discover all the opportunities this program offers.

APPLY NOW

The Bachelor’s Degree in Marketing & Global Commerce Curriculum

YEAR I:
BUILD YOUR FOUNDATIONS

CURRICULAR COURSES

Mathematics for Business – 10 ECTS
Principles of Economics – 10 ECTS
Principles of Finance and Accounting – 10 ECTS
Statistics – 10 ECTS
Principles of Marketing – 10 ECTS
Management Principles – 10 ECTS

YEAR II:
DEVELOP YOUR VERTICAL SKILLS

CURRICULAR COURSES

Data Driven Decision Making – 10 ECTS
Big Data & AI in Business – 10 ECTS
Introductory Cybersecurity – 10 ECTS
Digital Marketing & e-Business Management – 10 ECTS
Introduction to supply chain management – 10 ECTS
Global customer experience and omni-channel retailing – 10 ECTS

YEAR III:
GET READY FOR ANY POSSIBLE FUTURE

CURRICULAR COURSES

Working ethically and sustainably in modern business – 10 ECTS
Consumer Insights – 10 ECTS
Future of Digital Business – 10 ECTS
Experiential Term (internship project, pre-acceleratore, dissertation) – 30 ECTS

Enhancing courses

Enhancing courses are extracurricular programs that evolve every year, following the changes in the professional landscape and the most in-demand skills. They allow you to integrate what you learn in your academic path with practical and cross-disciplinary competencies.

Through these courses, you will develop skills that help you understand and anticipate companies’ needs.

Startup mindset

We believe that the same skills essential for starting a business—leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning—are valuable in any career path.

Through a combination of theory and practice, students gain insights, methodologies, and tools that prepare them to succeed not only as entrepreneurs but also in any other profession. That is why our programs are ideal for those who want to develop a versatile and comprehensive skill set, enriching the value of a Bachelor’s Degree in Marketing.

Do you want to combine the solidity of a Bachelor’s Degree in Marketing with an entrepreneurial mindset oriented toward the future? Contact our team and discover how to transform your talent into opportunity.

The Faculty of H-FARM College

Our faculty is composed of professors with international experience, coming from academia, management, startups, and consulting. Supporting them are our partners, leading companies in their sectors, and our alumni, who are innovators making a difference in the organizations where they work.

To provide students of the Marketing Degree with the best growth opportunities, we have designed a unique and complete learning experience, based on direct interaction with our community. Lectures are combined with group projects, case studies, challenges, hackathons, networking events, and inspirational talks with guest speakers and professionals, ensuring a practical education closely connected to the real dynamics of business.

Do you want to grow in an international environment and be part of a community that combines education and innovation? Discover the faculty of H-FARM College and start your journey with our Bachelor’s Degree in marketing, designed to prepare you for the future.

Admissions

You will find information about requirements, the selection process, and related timelines in the Admission Notice.

DOWNLOAD THE ADMISSION NOTICE

To apply for the Bachelor’s Degree in Marketing & Global Commerce, you need:

ACADEMIC QUALIFICATION

Candidates who are citizens of EU countries, the Schengen area, or non-EU countries and wish to apply for bachelor’s degree programs for the 2027/202 academic year must have completed, or be currently enrolled in, the final year of secondary school in one of the countries within the three areas mentioned.

Applicants must hold, or obtain within the deadlines specified in the admission notice, an academic qualification suitable for admission to bachelor’s degree programs, in line with the entry requirements listed on the University of Chichester website. The academic qualification required for admission depends specifically on the country where the qualification was obtained.

LANGUAGE REQUIREMENTS

Candidates must possess a language certification at an appropriate level to enroll. The accepted certifications are listed in the application announcement.

In some cases, it will be possible to access the course even without a certified English level. The accepted exemption cases are listed in the application announcement.

Each certification has particular characteristics, if you have doubts about which certification is most suitable for you, consult our Certification Guide.

APPLY

Admission Process

STEP 1 – Submit Your Online Application

EU or Schengen Area countries:
You can apply for the program using the form available on this page. Within the form, you will need to provide several pieces of information, including:

-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a motivational video in English – watch the tutorial on how to create a motivational video;
-your English language certificate (if already obtained).

Non-EU countries:
You can apply for the program using the form available on this page. Students from non-EU countries must pay an application fee of €50. If admitted to the program, this amount will be deducted from the pre-enrollment fee or the enrollment fee.

Within the same form, you will need to provide several pieces of information, including:

-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a personal statement;
-a reference letter.

STEP 2 – Interview

EU or Schengen Area countries:

After submitting the online application, you will be contacted by the Admissions Team to schedule your motivational interview, which will be conducted in English. Interviews will take place on the dates indicated in the admission notice. During the interview, in addition to motivation, academic and extracurricular experiences, your level of English will also be assessed.

Non-EU countries:

Candidates from non-EU countries who have completed the application correctly will be invited to an asynchronous admission interview.

STEP 3 – Application Outcome

After the interview, you will receive the outcome of your application via email.

STEP 4 – Pre-enrollment or Enrollment

EU or Schengen Area countries:

Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment or enrollment, as applicable, as follows:

-by completing the pre-enrollment/enrollment form received via email;
-by paying the pre-enrollment/enrollment fee for the 2027/2028 academic year.

Non-EU countries:

Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment as follows:

-by completing the pre-enrollment form received via email;
-by paying the pre-enrollment fee for the 2027/2028 academic year.

Only after obtaining a visa will students be able to proceed with enrollment by completing the enrollment form received via email and paying the first installment for the 2027/2028 academic year.

Application timeline

Several application rounds are planned for the 2027/28 academic year.

EU or Schengen Area countries:

Early Decision Round
6 October – 30 November
9 and 10 December
14 December
23 December
1–31 July

Round 1
1 December – 31 January
4 February
8 February
17 February
1–31 July

Round 2
1 February – 31 March
5 April
7 April
21 April
1–31 July

Round 3
1 April – 15 May
20 May
24 May
9 June
1–31 July

Round 4
16 May – 30 June
5 July
7 July
–
1–31 July

Round 5
1 July – 31 July
4 August
6 August
–
3–5 September

Rolling
01 August – 5 October
Rolling
The day after the interview
–
Within 3 days of receiving the result and no later than 10 October

Non-EU countries:

Early Decision Round
6 October – 30 November
Within 7 days of receipt of the application
Within 7 days of receipt of the asynchronous video
Within 7 days of receiving the application outcome
1–31 July

Round 1
1 December – 31 January
Within 7 days of receipt of the application
Within 7 days of receipt of the asynchronous video
Within 7 days of receiving the application outcome
1–31 July

Round 2
1 February – 31 March
Within 7 days of receipt of the application
Within 7 days of receipt of the asynchronous video
Within 7 days of receiving the application outcome
1–31 July

Round 3
1 April – 15 May
Within 7 days of receipt of the application
Within 7 days of receipt of the asynchronous video
Within 7 days of receiving the application outcome
1–31 July

Round 4
16 May – 30 June
Within 7 days of receipt of the application
Within 7 days of receipt of the asynchronous video
Within 7 days of receiving the application outcome
1–31 July

The application deadline for students from non-EU countries is 30 June 2027.

Deadline for submitting missing documents

Students may start the online application process even if they do not yet have their upper secondary school diploma (or equivalent) or their English language certificate. However, any missing documents must be submitted by the deadlines set out in the Call for Applications.

Academic qualification: 16 October 2027

English language certificate: 16 October 2027

Early admission for fourth-year students

Students currently in their fourth year of upper secondary school, and students enrolled in the penultimate year of a programme leading to a recognised international qualification that grants access to university, may apply early to this degree programme for the 2028/29 academic year. For more information, see the Call for Applications.

Credit recognition and admission to years after the first

Applicants who wish to enrol in the programme and have previously earned credits recognised must:

successfully complete the admissions process for the programme, as set out in the relevant Call for Applications;
apply for credit recognition following the procedure set out in this document.

For more information, visit this page or write to admission.college@h-farm.com.

Dual career: student-athlete

Skiing, tennis, golf, horse riding, sailing, motorsport: Champion’s Academic Journey is the programme for student-athletes who want to excel in both sport and academics, making the most of their athletic career without giving up the university experience.

The programme is open to national and international-level student-athletes, depending on the sport practised.

FIND OUT MORE

Global Talent Grant

Applicants from non-EU countries will have the opportunity to join the “Global Talent Grant” programme and apply for a tuition fee reduction through the application form.

FIND OUT MORE

Tuition & Financing

Fees and Payment Methods

Tuition for this Bachelor’s Degree for the 2027/28 academic year is as follows:

–EU or Schengen Area students: €13,400.00
If you apply during the Early Decision Round: €12,800.00

–Non-EU students: €18,700.00

Payment is made in 3 installments.

Late payment of tuition fees after the due date stated in the contract will incur progressive penalties: €100 from the 1st to the 10th day after the due date; €200 from the 11th to the 20th day after the due date; and €200 plus suspension of the student’s university career from the 21st day after the due date onward.

1st INSTALLMENT

EU or Schengen Area students:

Full Fee: €5,400 (€800 at pre-enrollment + €4,600 at enrollment)
Early Decision Round: €4,800 (€800 at pre-enrollment + €4,000 at enrollment)

Non-EU students:

€7,500 (€1,500 at pre-enrollment + €6,000 at enrollment)

2nd INSTALLMENT

EU or Schengen Area students:

€4,000 by January 15, 2028

Non-EU students:

€6,000 by January 15, 2028

3rd INSTALLMENT

EU or Schengen Area students:

€4,000 by May 15, 2028

Non-EU students:

€5,200 by May 15, 2028

Financing

Discover financing and facilitations for the academic programs at H-FARM College

Career Outcomes

Career paths of the Marketing & Global Commerce degree

With a marketing degree and global commerce focus, you can take on highly sought-after roles in international companies, digital agencies, pure e-commerce players and consulting firms. Typical profiles include:

Marketing Specialist
Brand Manager
Sales Specialist
Customer Experience Specialist
International Public Relations
International Project Manager
Strategic Planner
Startupper

Want to understand which path best fits your goals? Talk to our Admissions Team.

REQUEST INFORMATION

Experiential Term

During the second semester of the third year, students have the opportunity to put into practice the skills acquired throughout their course of study by choosing one of the following three options:

Internship project

An internship at a company or organization in Italy or abroad, accompanied by a one-week intensive course on research methods and on preparing the business project report and final pitch.

Pre-accelerator

Guided by experts from H-FARM’s Entrepreneurship & Startup Center, students can develop their startup project, which will form the basis of a business project report and a final pitch.

Dissertation

An academic thesis and individual research, accompanied by a one-week intensive course on research methods and writing techniques.

Job on Campus

At H-FARM College, students can take advantage of various “LEARNING ON THE JOB” opportunities to enhance their employability and develop an entrepreneurial mindset.

During your studies, you will have the opportunity to experience learning on the job, valuable opportunities to improve your employability and develop an entrepreneurial mindset.

The Job on Campus positions allow you to gain real-world experience, develop useful skills, and earn money while studying. One example is LUMINA, an agency structured like a real consulting firm, where students work on concrete projects under the mentorship of H-FARM College professors and professionals.

Do you want to combine study and real work experience during your undergraduate Marketing Degree? Contact H-FARM College and explore all the Job on Campus opportunities designed for our students.

FAQ

What is the Marketing & Global Commerce degree?

It is a marketing degree with a global commerce focus delivered by H-FARM College in partnership with the University of Chichester (Bachelor’s of Science, 180 ECTS). It blends marketing, branding, e-commerce, data analysis and supply chain with a strong international and digital approach.

How does this degree differ from a traditional marketing course?

The big difference is the international and digital approach. Beyond marketing fundamentals, the course teaches how to manage a brand or a commercial activity in global markets, using digital tools and omni-channel strategies. It is designed for those who want to work in international companies or develop large-scale e-commerce projects.

Do you also learn to manage an e-commerce or a digital project?

Yes, the course covers e-commerce, expansion into global marketplaces and tools for online selling. You will learn to build a sales funnel, analyze user behavior and optimize performance from an international perspective.

What practical skills do you gain over the three years?

Skills in digital marketing, branding, market research, sales management, CRM and data analysis. Above all, you will work on real projects, with company briefs, workshops and group experiences that prepare you to enter the job market.

After this degree, can I also work abroad?

Absolutely. The course is entirely in English and built with an international vision. It prepares you for roles in marketing, business development and sales management in global companies, digital agencies or startups, and it is an excellent basis for a Master’s abroad.

How much does the Marketing & Global Commerce degree cost?

The tuition fee for the 2026/27 academic year is 12,800 euro for EU or Schengen students and 18,700 euro for non-EU students, payable in three installments, with dedicated financing options available.