BACHELOR’S DEGREE Marketing & Global Commerce

The acceleration of globalization has made business increasingly interconnected, while digitalization has radically transformed the very structure of business models and operations.

The Bachelor’s Degree in Marketing & Global Commerce aims to train professionals working in the Marketing, Commercial, and E-commerce departments of companies, within pure e-commerce players, or in consulting firms focused on this field. Their ability to lead global businesses involves acquiring technical and managerial skills that enable them to manage marketing and sales processes in today’s global context, understanding the implications generated by ongoing social, economic, and technological changes.

The goal of the Bachelor’s Degree in Marketing & Global Commerce is to prepare students to operate in an international work environment characterized by constant complexity.

This requires graduates capable of proactively contributing to the creation of sustainable value for both businesses and society as a whole.

The program offers a comprehensive exploration of essential topics such as CRM, Segmentation & Consumer Insights, to deeply understand consumer and customer behaviors and preferences. Through International Marketing and Social Media Marketing Strategies, students will acquire skills to manage global marketing strategies and leverage the potential of social media to connect with customers.

The study of Omni-channel Strategies and related organizational models will be complemented by insights into E-Commerce Strategy, the Technology Platforms supporting its implementation, and its integration with Retail. Content on Product and Assortment Management Strategies, Pricing, and Inbound Traffic models aimed at attracting visitors will provide the skills needed to manage a business in global markets.

A focus will be dedicated to the Supply Chain to ensure logistics management aligns with e-commerce demands and sustainable practices, which are indispensable today. Additionally, there will be an in-depth focus on Data-Driven Marketing Decisions with AI and Big Data, where students will learn how to use data and artificial intelligence to make informed marketing decisions.

Our faculty consists of experienced instructors with international experience, including academics, managers, startup founders, and consultants. Our partners are leading entities in their respective fields, and our alumni are innovators in their workplaces.

To provide our students with the best opportunities to interact with this community, we have created a unique 360-degree learning experience, where learning occurs through continuous dialogue and the exchange of knowledge and experiences with guest speakers and notable personalities, through group projects, case studies, challenges, hackathons, events, networking moments, and inspirational talks.

You will find information about requirements, the selection process, and related timelines in the Admission Notice.

For the 2025/26 academic year, 7 application rounds will be available according to the timeline provided in the table below.

H-FARM College will allocate at least 15 spots for the program during Round 6. The Rolling option will only be activated if additional spots are available.

At the time of the online application, it is not necessary to have the diploma or the English certificate.
These documents must be submitted by the following deadlines:

English Certificate: September 5th, 2025

Academic Title: October 16th, 2025

It is possible to apply for the Bachelor’s Degree in Marketing & Global Commerce for the academic year 2026/27 even for students currently in their fourth year of high school.

Fourth-year students who wish to apply must complete the form below and follow the detailed process in the respective announcement.

Transfer with Credit Recognition and Access to Subsequent Years

Candidates intending to enroll in the program with recognition of previously obtained credits must:

• successfully complete the admission procedure for the program, as specified in the respective admission announcements published on the H-FARM College website.
• request credit recognition through the procedure outlined in this document.

For more information, write to admission.college@h-farm.com

Documentation

The candidate must then send an email to admission.college@h-farm.com with the following documentation:

• official transcript or self-certification of completed exams with their evaluations, including any upcoming exams
• abstract/syllabus of the courses for which credit recognition is requested
• abstract of the program in general and its educational objectives

All documents must be submitted in English or Italian, or in the original language with a certified translation in English.

Final Experiential Term. For the development of students’ knowledge and skills.

During the second semester of the third year, all students will have the opportunity to apply the skills learned during their course of study by choosing one of the following options:

There are numerous “JOB ON CAMPUS” opportunities available, providing students with a chance to get involved, develop useful skills, and earn some income during their university years.

For instance, students can apply for positions within LUMINA, an agency structured like a real consulting firm, where professionals and faculty from H-FARM College serve as mentors.

Another opportunity is to join the FARMEDIA team, a media agency that engages in activities typical of the digital communication industry.