BACHELOR’S DEGREE Marketing & Global Commerce

The rapid acceleration of globalization has made business increasingly interconnected, while digitalization has radically transformed business models and operations.

The Bachelor’s Degree in Marketing & Global Commerce at H-FARM College trains professionals ready to join the Marketing, Commercial, and E-commerce departments of companies, work with pure e-commerce players, or contribute to consulting firms specialized in this field.

Thanks to an innovative approach, this Marketing Degree program provides students with essential technical and managerial skills to manage marketing and sales processes in today’s evolving global context, while addressing the social, economic, and technological changes reshaping the market.

Want to discover how a Degree in Marketing can open the doors to the most in-demand international careers? Contact H-FARM College and start building your future in global business.

Why a Bachelor’s Degree in Marketing & Global Commerce

The goal of our Bachelor’s Degree in Marketing & Global Commerce is to prepare students to thrive in an international environment that is complex and constantly evolving.

This program trains future graduates to proactively contribute to creating sustainable value, not only for companies but also for society as a whole. A Marketing Degree that combines global vision, innovation, and social responsibility.

Curious to see how a Bachelor’s Degree in Marketing can provide the skills you need to stand out in an increasingly competitive job market? Contact us and explore all the opportunities this program has to offer.

The program of our Global Marketing Degree

The Bachelor’s Degree in Marketing & Global Commerce offers a comprehensive exploration of the key topics needed to understand and navigate international markets. Through courses in CRM, Segmentation & Consumer Insights, students gain in-depth knowledge of consumer and customer behavior and preferences. With International Marketing and Social Media Marketing Strategies, they learn how to design and manage global marketing strategies and harness the potential of social media to connect with audiences.

The study of the Customer Journey and the application of Service Design allow students to design integrated and successful customer experiences, further enriched by courses such as Global Brand Experience and Content Marketing, both essential to building and managing strong brands in the digital era.

Students will also explore Omni-channel Strategies and their organizational models, alongside E-Commerce Strategy, the technological platforms that support it, and its integration with retail. Other courses focus on Product Management, assortment, pricing, and inbound traffic models—key skills for managing global businesses.

A specific focus is dedicated to Supply Chain Management to ensure logistics that meet the needs of e-commerce and sustainability practices, which are now indispensable. The program also includes Data-Driven Marketing Decisions with AI and Big Data, teaching students how to use data and artificial intelligence to make informed marketing decisions.

Do you want to build an international career starting from a Marketing Degree that combines theory, practice, and digital innovation? Contact H-FARM College and discover all the opportunities this program offers.

The Faculty of H-FARM College

Our faculty is composed of professors with international experience, coming from academia, management, startups, and consulting. Supporting them are our partners, leading companies in their sectors, and our alumni, who are innovators making a difference in the organizations where they work.

To provide students of the Marketing Degree with the best growth opportunities, we have designed a unique and complete learning experience, based on direct interaction with our community. Lectures are combined with group projects, case studies, challenges, hackathons, networking events, and inspirational talks with guest speakers and professionals, ensuring a practical education closely connected to the real dynamics of business.

Do you want to grow in an international environment and be part of a community that combines education and innovation? Discover the faculty of H-FARM College and start your journey with our Bachelor’s Degree in marketing, designed to prepare you for the future.

You will find information about requirements, the selection process, and related timelines in the Admission Notice.

For the 2025/26 academic year, 7 application rounds will be available according to the timeline provided in the table below.

H-FARM College will allocate at least 15 spots for the program during Round 6. The Rolling option will only be activated if additional spots are available.

At the time of the online application, it is not necessary to have the diploma or the English certificate.
These documents must be submitted by the following deadlines:

English Certificate: September 5th, 2025*

Academic Title: October 16th, 2025

*You don’t have your certification yet but want to apply for Round 6 or Rolling? Contact admission.college@h-farm.com — we’ll review your situation to evaluate the possibility of an exception.

Students currently in their fourth year of high school are already eligible to apply for the Marketing & Global Commerce program for the 2026/27 academic year.

To do so, they must complete the form below and follow the procedure outlined in the admission notice, specifically Article 10: “Anticipated admission”.

Applicants who intend to enroll in the program with the recognition of previously earned credits must:

• successfully complete the admission process as outlined in the respective admission calls;
• request credit recognition through the procedure described in this document.

For more information, visit this page or write to admission.college@h-farm.com.

Skiing, tennis, golf, horse riding, sailing, motorsport: Champion’s Academic Journey is the program dedicated to student-athletes who aim to excel both in sports and in academics, enhancing their athletic journey without giving up the university experience.

Access to this program is reserved for student-athletes competing at a national or international level, depending on the sport practiced.

International students — that is, students holding a non-Schengen nationality — will find information about the requirements, selection process, and related timelines in the Admission Process available at the button below.

Final Experiential Term. For the development of students’ knowledge and skills.

During the second semester of the third year, all students will have the opportunity to apply the skills learned during their course of study by choosing one of the following options:

Job on Campus

During your studies, you will have the opportunity to experience learning on the job, valuable opportunities to improve your employability and develop an entrepreneurial mindset.

The Job on Campus positions allow you to gain real-world experience, develop useful skills, and earn money while studying. One example is LUMINA, an agency structured like a real consulting firm, where students work on concrete projects under the mentorship of H-FARM College professors and professionals.

Do you want to combine study and real work experience during your undergraduate Marketing Degree? Contact H-FARM College and explore all the Job on Campus opportunities designed for our students.