MASTER’S DEGREE Design and Communication

During this module, students will learn to use essential tools for creating digital presentations of a concept, a creative idea, or a design object. They will focus on the creation, processing, and representation, both in 2D and 3D, of graphic objects and images. Students will acquire skills for creating digital presentations or print-oriented materials, using software for image creation, text, and graphic layout.

What does branding mean? In the contemporary scenario where social communication channels are increasingly pushing companies to reinvent their visual identity, rebranding activities are commonplace. During this module, students will analyze the contemporary landscape to learn how to build and define a brand’s identity today, developing their own style and language of communication. Working alongside graphic designers, students will learn the basics of brand equity, strategy, and brand values, gaining a 360-degree view of identity design. They will use graphic and layout programs such as Adobe Illustrator, InDesign, and Photoshop to create content like logos, pictograms, vectors, images, and fonts.

In this module, students will learn how to create websites and applications for both mobile devices and desktops using programming languages. In the first part of the module, students will study HTML to define the content of the website, and later CSS to apply the style. Students will progressively implement more interactive elements, creating more complex applications in JavaScript. The objective of this module is to simultaneously work on web design and development to understand concepts such as information architecture, responsive design, and accessibility.

This module will provide an in-depth exploration of the evolution of photography, both from a historical and technical perspective. This will enable the acquisition of a solid foundation upon which to develop and enhance one’s photographic skills. This practice-oriented module supports students in developing technical skills while also gaining an understanding of how photography can be used as a means of communication.

Through the development of a photographic project, students will build skills in brand photography, portraiture, photography of moving objects, and narrative photography.

The creation of video advertisements is a powerful tool in communicating the brand’s values.

This module covers both pre-production and post-production elements in filmmaking. Students will develop both their technical and artistic skills, learning the grammar and structure inherent in the art to become better storytellers.

Through a solid technical understanding, students will work as part of a team to solve problems by implementing workflows for specific post-production scenarios. Workflows will include working with a variety of resources, including audio, graphics, metadata, and video.

Digital Art represents the new frontier of web content. With the spread of innovations like the metaverse and artificial intelligence, the creation of digital content is changing rapidly and continuously.

On one hand, auction houses are selling virtual content, while on the other hand, fashion brands are using avatars as brand ambassadors.

To create digital artistic content, it is necessary to possess a wide range of knowledge, ranging from 3D to rendering digital animations.

In this module, students will learn to work as digital artists, using the most famous techniques and tools employed by contemporary 3D artists. They will use 3D design software, texture painting, photorealistic rendering, digital animations, and post-production tools, expressing themselves freely to find their own style. They will be guided by professional instructors who will transfer their methods and field experience.

In a world where every brand aspires to be heard, only those capable of being or becoming intelligent succeed in making themselves understood. In recent years, digital has evolved the brand from being a logo or a campaign to a producer of content and experiences. Today, the challenge is to become a narrative organism, capable of learning, reacting, and interacting. It’s an Intelligent Brand: a living entity, fueled by knowledge, vision, and its relationship with its audience.

This course is a laboratory of thought and practice for those who want to explore the narrative potential of the brand as an industrial asset. It is a journey that combines strategy and creativity, philosophy and artificial intelligence, to imagine new forms of communication capable of generating meaning, impact, and connection.

Through real projects, advanced case studies, and collaboration with relevant brands, you will develop the ability to design content, experiences, and narrative systems that go beyond the surface, beyond advertising, beyond design.

Candidates must have a language certification at an appropriate level (refer to the admission notice to see recognized certifications).

In some specific cases, it is possible to access the course even without a certified English level. Accepted exemptions are listed in the application notice.

Each certification has particular characteristics, if you have doubts about which certification is most suitable for you, consult our Certification Guide.

Students intending to apply for the Master’s Degree in Design and Communication must:

• Hold a university degree in a relevant field obtained from an Italian university, or currently be enrolled in a relevant Italian bachelor’s degree program and have completed and registered at least 110 ECTS credits at the time of application.
• Have completed or be currently enrolled in a program leading to an internationally recognized qualification eligible for admission.

Exceptionally, candidates not falling into the categories mentioned above may be considered eligible for admission to the MSc in Design and Product Communication program.

For more information, please refer to the admission notice.

A 10% discount will be assigned in chronological order to the first set of 5 admitted candidates who confirm their place in the program through the enrollment or pre-enrollment procedure.

The fee to be paid will be €15,500 instead of €17,100, and the payment will be made in 3 installments: