MASTER’S DEGREE – in partnership with WPP Digital Marketing & Data Analytics

Overview

The evolution of digital marketing in recent years has profoundly transformed the way companies interact with their customers. The growth of Big Data, advancements in artificial intelligence, and the centrality of user experience have made it essential to adopt an increasingly integrated and data-driven approach to reach audiences and drive business success. In this constantly evolving context, skills in data analysis, strategic planning, and digital experience design have become critical to emerging as leaders in the field.

With a holistic and practical approach, the Master’s Degree in Digital Marketing & Data Analytics prepares participants to become digital marketing professionals, capable of leveraging complex data and cutting-edge technologies to create innovative strategies and deliver engaging digital experiences. This program, aligned with the demands of the global market, provides a solid foundation for success in the ever-changing digital marketing landscape.

WHO DELIVERS THE COURSE

H-FARM College

in partnership with:

TITLE

Master’s of Science – University of Chichester

LANGUAGE

English

AVAILABLE SEATS

30 seats

START AND DURATION

INTAKE (a.y. 24/25):
January 2025 – 18 months

INTAKE (a.y. 25/26):
September 2025 – 12 months
January 2026 – 18 months

LOCATION

H-FARM Campus – Roncade (TV)

TUITION FEE

€15.500,00 per year

€26.350,00 for Non-EU students

Non-EU Student Grant

LESSONS FORMAT

Full-time, in person

of the students complete the program within the expected timeframe.

of the students receive a job offer from the company where they completed their internship.

the average graduation grade

meetings with guest speakers, startups, and CEOs every year

of the students who decide to work after graduation, find employment within 6 months

Why

The world is constantly changing. Globalization is completely reshaping how marketing is implemented in agencies, companies, social institutions, and third-sector organizations. With the internal integration of processes within marketing departments, the demand for professionals capable of overseeing marketing process requirements has become essential.

Academics

The program

The students will enhance predictive models by leveraging detailed social monitoring, redesigning, and implementing omnichannel and cross-channel strategies. The program delves deeply into the use of Big Data and advanced data analytics techniques, including data analysis, data strategy & analysis, social listening, and predictive models applied to marketing, along with the use of artificial intelligence for customer retargeting, ensuring an analytical and strategic vision of market dynamics.

The program’s strategic approach includes the study of branding, omnichannel campaign analysis, and customer journey mapping and analytics, integrating the latest marketing automation practices and CRM system integration. Students will acquire skills to design and optimize digital experiences through UI/UX design, focusing on website and e-commerce design and the application of advanced SEO and SEM strategies, essential for managing online presence.

Furthermore, the program explores data-driven marketing with modules dedicated to data-driven content marketing, video marketing, and engagement metrics analysis, along with advanced techniques such as A/B testing and conversion rate optimization. These tools are designed to equip students with the ability to develop effective content and continuously analyze results to improve campaign performance.

The Master’s Degree in Digital Marketing & Data Analytics Curriculum

Big Data, Analytics and IoT – 10 ECTS

This course aims to analyze the fundamental concepts and main applications of data analysis in a digital context.

More specifically, it focuses on the applications of various data analysis techniques to extract meaningful patterns from structured and unstructured data sets in virtualization environments based on virtual machines.

Students will learn how to leverage different real-time Big Data Analytics frameworks to extract and analyze data collected from various inputs. The analysis will be performed using various techniques, including classification, clustering, regression, and other machine learning algorithms.

Applied Research Methods for Business – 10 ECTS

This course aims to help students acquire the basic skills to conduct research in an academic and scientific context.

In fact, each course in the Master’s program will require a degree of research for group work or for the completion of exams, especially the final module, which will require extensive research, both primary and secondary.

This module aims to provide students with a solid introduction and foundation in the main qualitative and quantitative research techniques used in both academic and commercial business research.

Digital Marketing & Experience Design – 10 ECTS

The development of the Internet and related technologies has created new opportunities for businesses to reach and build relationships with their customers. At the same time, many companies are struggling to successfully transition from offline to online marketing. This module equips students with the key tools needed to implement a successful digital marketing strategy, providing insights on designing an effective customer experience based on customer insights.

The module offers students the opportunity to test their progress through the examination method: a group presentation outlining alternative strategies to optimize the consumer experience of the digital marketing process.

Design Thinking – 10 ECTS

Design thinking is a method that can be used to address a wide range of problems and issues: it can be leveraged in creating new products, services, and processes, as well as in solving and improving existing problems and situations. This course is based on the use of real case studies and built around the notion of learning by doing: students will be required to work as team members during the module, using design thinking to attempt to address a series of real business problems.

Regular workshops will be structured to provide sufficient support to students, allowing them, at the same time, to have an appropriate space for engaging independently in the necessary learning processes to complete the module successfully.

Digital Strategies & Digital Marketing – 10 ECTS

This module addresses the ways in which individuals and organizations can effectively implement digital aspects in marketing planning.

The course begins with an analysis of the macro and microenvironments related to an organization, and then provides students with an overview of the key tools and strategies that an individual or company can implement to create the most effective marketing mix, manage offline and online channels, and implement key digital tools to help achieve business objectives.

Web Design and Data Analytics – 10 ECTS

The growth of technology combined with an extremely volatile environment has made websites one of the key aspects of our lives: whether it’s shopping, ordering office supplies, or educating our children, it’s all facilitated by web design.

This module introduces key concepts of web design and web data analysis within the discipline of digital marketing.

The module will allow students to monitor and identify trends within site usage patterns through server log analysis. Students will discuss the fundamentals of good web page design and then move on to develop analytical and evaluative skills. Finally, students will address the importance of web intelligence and its value in improving marketing campaign outcomes.

Business Research Project –
30 ECTS

An experiential module designed to create and develop an original project/solution, either as an entrepreneurial project (startup) or as a project within a company contributing to open innovation processes. The module consists of both theoretical and practical components: students will work individually and in groups on a practical project, drawing on the skills and knowledge acquired during various theoretical classes and workshops provided by professionals and tutors.

This module is designed leveraging H-FARM’s experience in working alongside highly promising entrepreneurs in conceiving, developing, and launching their initiatives. Since 2005, H-FARM has been managing numerous startup acceleration and incubation programs, often in partnership with leading companies and brands, supporting hundreds of startups with a unique “acceleration platform” consisting of methods, resources, a network of mentors and investors, and managed by a talented team.

What differentiate us

Enhancing Courses

The Enhancing Courses are a series of extra-curricular courses that complement the knowledge provided by their academic program with practical skills of broad application. Students will learn to understand their skills profile, cultivate a personal learning agenda, and develop a set of knowledge and skills useful for understanding companies’ needs.

ENHANCING COURSES – 1st semester:

Foundational Soft Skills
Business Development & Sales Management: Negotiation
Agile Project Management
International Relations

ENHANCING COURSES – 2nd semester:

E-Commerce Strategy
From Idea to Business
Generative AI

Startup Mindset

We believe that the same skills and abilities essential for starting a startup, such as leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning, are valuable in any career path. Through a combination of theoretical and practical learning, students gain insights, methodology, and tools that can help them succeed as entrepreneurs and in any other profession. Our study programs are ideal for those looking to develop a versatile and comprehensive skill set.

Faculty

Our faculty consists of internationally experienced instructors, some from academia, and others with backgrounds as managers, entrepreneurs, or consultants. Our partners are leaders in their respective fields, and our alumni are innovators in their workplaces. To provide our students with the best opportunities to connect with this community, we have created a unique 360-degree learning experience. Students learn through continuous engagement and the exchange of knowledge and experiences with guest speakers and prominent figures, group projects, case studies, challenges, hackathons, events, networking opportunities, and inspirational talks.

Admissions

You will find information about the requirements, selection process, and relevant timelines in the Admission Notice.

DOWNLOAD THE ADMISSION NOTICE

Entry requirements

ACADEMIC TITLE

Students who wish to apply for the Master’s Degree in Digital Marketing & Data Analytics must:

Have completed or be currently enrolled in an appropriate Italian undergraduate degree and have obtained at least 110 ECTS at the moment of their application (Laurea Triennale).
Have completed or currently be enrolled in a program leading to an internationally recognized qualification that is deemed suitable for admission

LANGUAGE REQUIREMENTS

To enroll, candidates must have a language certification at an appropriate level. The accepted certifications are listed in the application notice.

In some cases, it may be possible to access the course even in the absence of a certified English level. The accepted exemptions are listed in the application notice. The candidate must complete the exemption form available at this link and submit it during the online application.

English Language Certifications

Deadline for submitting missing documents

Any documents not submitted during the application phase must be provided by the following deadlines:

January 2025 Intake
Degree: April 30, 2025
English Certificate: January 13, 2025

September 2025 Intake
Degree: December 31, 2025
English Certificate: September 5, 2025

For more information, please refer to the admission notice.

The admission process

STEP 1 – Online application

You can apply through the form available on this page. During this process, you will need to provide various pieces of information, including:

Your personal details.
Your degree certificate with the exam transcript, or if you’re still studying at the time of application, a certificate of enrollment with the exam transcript.
A motivational video – refer to the guide published on our website.
Your curriculum vitae in English.
The English language certificate (if you already have one).

STEP 2 – Interview

After submitting your online application, you will be contacted by the Admissions Team to schedule your motivational interview, which will be conducted in English. The interviews will take place on the dates specified in the application guidelines.

During the interview phase, your motivation, academic and extracurricular experiences will be assessed, and your English proficiency will also be evaluated.

STEP 3 – Application results

After the interview, you will receive the outcome of your application via email.

STEP 4 – Pre-enrollment or enrollment

Admitted candidates will have the opportunity to accept their spot and proceed with pre-enrollment or enrollment, depending on the case, as indicated below:

ROUNDS ‘EARLY DECISION’, 1, 2, and 3 – Admitted candidates can pre-enroll in the course by:

Completing the pre-enrollment form received via email.
Paying the deposit for the first installment of the tuition fee for the year 2025/2026.

IN THE OTHER ROUNDS – Admitted candidates can enroll in the course by:

Completing the enrollment form received via email.
Paying the first installment of the tuition fees for the academic year 2025/2026.

International Candidates

All candidates applying with a non-Italian qualification are considered International candidates. International candidates are required to contact the admissions team at the addresses admission.college@h-farm.com, before submitting their application, to verify whether their qualification is sufficient for admission to the program.

DISCOVER MORE

Application Timeline

For the academic year 2025/26, there will be 7 application rounds with the deadlines as indicated in the table below.

EARLY DECISION
01/10 – 15/11
19/11
21/11
by 28/11
01 – 31/07

1 ROUND
16/11 – 15/01
17/01
21/01
by 28/01
01 – 31/07

2 ROUND
16/01 – 15/03
18/03
20/03
by 27/03
01 – 31/07

3 ROUND
16/03 – 15/05
20/05
22/05
by 29/05
01 – 31/07

4 ROUND
16/05 – 30/06
02/07
04/07
–
01 – 31/07

5 ROUND
01/07 – 31/07
05/08
07/08
–
by 19/08

6 ROUND
01/08 – 31/08
02/09
03/09
–
by 05/09

ROLLING
01/08 – 10/10
Rolling
The day after the interview
–
Within 3 days of receiving the result and in any case by 16/10/2025.

JANUARY 2026 INTAKE

A second intake will be available in January 2026. The application timeline is provided below:

EARLY DECISION
01/10 – 15/11
19/11
21/11
by 28/11

1 ROUND
16/11 – 15/01
Rolling
The day after the interview
Within 3 days of receiving the result

Tuition & Financing

Fees and payment methods

The fee for the Master’s Degree in Digital Marketing & Data Analytics for the academic year 2025/26 is €15,500. You can pay this fee in three installments according to the following schedule:

1st INSTALLMENT

€5,700 (€800 + €4,900 if you decide to pre-enroll) to be paid during the enrollment process.

2nd INSTALLMENT

€4,900 to be paid by January 15, 2025.

3rd INSTALLMENT

€4,900 to be paid by May 15, 2025.

Admitted candidates will be eligible for the following discounts:

EARLY BIRD

10% discount assigned in chronological order to the first group of 5 admitted candidates who confirm their spot in the program through the enrollment or pre-enrollment procedure.

The fee to be paid will be €13,950 instead of €15,500, and the payment will occur in 3 installments:

1st INSTALLMENT:

€5,184 (€800 + €4,384 if you decide to pre-enroll) to be paid during the enrollment procedure.

2nd INSTALLMENT:

€4,383 to be paid by January 15, 2025.

3rd INSTALLMENT:

€4,383 to be paid by May 15, 2025.

A student who pays the tuition fees after the indicated deadline in the contract will incur progressively in a penalty of €100 from the first day to the tenth day after the deadline; a penalty of €200 from the eleventh to the twentieth day after the deadline; a penalty of €200 and a block on the University career from the twenty-first day after the deadline onwards.

Financing options

Discover funding and benefits for H-FARM College academic programs.

Intesa Sanpaolo
Finanziamento “Per Merito”

BNL
Finanziamento “Futuriamo”

Careers

Career outcomes

Data
Analysis

Sales and
Marketing

Brand and
Product Management

Social Media Management and
Content Creation

Sales Consultancy

Sales
Analysis

Community Management

Job on Campus

At H-FARM College, students can seize various “LEARNING ON THE JOB” opportunities to enhance their employability and develop an entrepreneurial mindset for greater success.

There are numerous “JOB ON CAMPUS” positions available, providing opportunities for students to get involved, develop useful skills, and earn income during their university years (examples of open positions: library supervisor, student tutor, operational assistant, etc.). Additionally, students can apply to join the LUMINA team, an agency structured like a real consulting firm, designed to allow students to experience typical consultancy activities. Within LUMINA, professionals and faculty members from H-FARM College act as mentors, supporting the development of young people’s entrepreneurial mindset. Students can also be selected to join the FARMEDIA team, a media agency that enables students to perform activities typical of the digital communication industry.

Alumni

Chiara Masci

Luca Barattini

Serena Giust

Conosciamo Serena Giust, oggi Content Design Manager per Meta.

Carlo Sassone

Let’s meet Carlo Sassone, now Team Leader at Giurati Group.