Challenge with INDICAM & Amazon

The brief of the challenge “Challenge the Fake. Crafting a culture where authenticity wins” is presented to the over 600 students of H-FARM College.

Objective of the Challenge: Develop an effective, consumer-friendly that will revolutionize the way buying counterfeits is perceived by the Gen Z audience.
The campaign should not focus on a specific brand, but should be a campaign to raise awareness of
the issue of counterfeiting from a broad perspective, as if it were a campaign promoted by
associations or institutions.

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