BACHELOR’S DEGREE

AI & Sports Management

Enter the sports industry and turn your passion into a profession.

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Overview

Do you want to turn your passion for sport into a profession? A sports management degree gives you the economic, managerial and technological skills to manage organizations, events and projects across the sports industry.

The sports industry is now a complex system where performance, data, technology and business models are constantly intertwined. Understanding it means engaging directly with those who experience it every day.

In the Bachelor in AI & Sports Management, students develop this awareness through an immersive experience: they interact with athletes, coaches, clubs and industry professionals, take part in projects with sports organizations and work on real-world cases. This approach enables them to interpret the dynamics of contemporary sport from multiple perspectives, from the technical dimension to the strategic one.

Within an international and innovation-driven environment, the program integrates business skills, artificial intelligence and data analysis with direct exposure to the industry, so you can build a concrete understanding of the sector and develop skills that can be applied immediately in the sports field.

Want to see how this sports management degree can open new career paths? Apply now or join the next Open Day to talk with our Admissions Team.

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WHO DELIVERS THE COURSE

H-FARM College

TITLE

Bachelor’s of Science – University of Chichester (180 ECTS)

Language

English

AVAILABLE SEATS

100

TUITION FEE

Studenti UE: €12.800,00

Studenti extra UE: €18.700,00

Contributi allo studio per studenti extra UE

START AND DURATION

September 2026 (lessons from mid-September to mid-June)

LOCATION

H-FARM Campus – Roncade (TV)

LESSONS FORMAT

Full-time, in person

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of the students complete the program within the expected timeframe.

of the students receive a job offer from the company where they completed their internship.

the average graduation grade

meetings with guest speakers, startups, and CEOs every year

of the students who decide to work after graduation, find employment within 6 months

Why choose a Bachelor’s Degree in AI & Sports Management

With digital transformation and the rise of artificial intelligence, the sports industry is evolving rapidly, creating new opportunities and professional roles. A sports management degree today does not only train event and club managers, but professionals who can combine managerial skills with advanced technologies.

The Bachelor’s Degree in AI & Sports Management is designed to train professionals who can combine managerial skills with advanced technologies, ready to innovate and lead change in the global sports sector.

Want to understand how combining sport and management can give you a competitive edge in the job market? Contact our Admissions Team and discover all the opportunities of the program.

CONTACT THE ADMISSIONS TEAM

AI in Sports: what makes this degree different

If you wonder what makes this path different, the answer is how artificial intelligence runs through every subject. In contemporary sport, AI is not an add-on, it is the engine that turns data into decisions. During the Bachelor in AI & Sports Management you see how AI, big data and performance analytics apply to concrete cases across the sports industry:

Athlete performance analysis and injury prevention based on data.
Talent scouting and evaluation supported by predictive models.
Fan engagement and community building strategies personalized on audience behavior.
Optimization of events, operations and ticketing through data analysis.

To understand where this shift comes from, explore how Big Data shape your future. If the technological side fascinates you most, compare this path with the Bachelor’s Degree in AI & Data Science, which is more focused on building intelligent systems.

Ready to enter the sports industry of the future? Discover the full curriculum and apply.

READ THE ADMISSION NOTICE

Academics

The program

The curriculum of this sports management degree combines a solid foundation in business and management with technological skills and applications specific to the sports sector. In the first year, students develop the basics of business, economics, finance, statistics, management and marketing, gaining the essential analytical tools to understand organizational and market dynamics.

In the second year, the program dives into the heart of the sports industry and digital transformation, with courses focused on sports law and governance, big data and artificial intelligence, human performance and wellness, event and operations management, and AI-supported fan engagement and community building strategies.

The third year deepens knowledge in communication, branding, leadership and strategy applied to sports organizations, culminating in a Business Project that allows students to apply their skills to real-world challenges in the sector.

Curriculum Bachelor’s Degree in AI & Sports Management

YEAR 1

CURRICULAR COURSES

Mathematics for Business – 10 ECTS
Principles of Finance and Accounting – 10 ECTS
Statistics – 10 ECTS
Principles of Economics – 10 ECTS
Principles of Management – 10 ECTS
Principles of Marketing – 10 ECTS

YEAR 2

CURRICULAR COURSES

Sports, Law and Governance – 10 ECTS
Big Data & AI – 10 ECTS
AI for Human Performance and Wellness Management – 10 ECTS
International Business – 10 ECTS
AI for Operations and Events Management – 10 ECTS
AI for Social Media, Community and Fan Engagement – 10 ECTS

YEAR 3

CURRICULAR COURSES

Communication and Branding in the Digital Age – 10 ECTS
Leadership, Talent Development and Coaching – 10 ECTS
Strategic Management for Sports Organizations – 10 ECTS
Experiential Term (internship project, pre-acceleratore, dissertation) – 30 ECTS

Discover the sports industry from every angle

The program is designed to connect you directly with all the dimensions that define contemporary sport, through an integrated ecosystem that reflects the complexity of the industry.

Throughout your journey, you will engage with:

Enhancing courses

In addition to the core courses, the program includes enhancing courses, designed to continuously complement and update your skills in business, technology, and performance, including:

Intro to sports business;
Data analytics for sports;
Human performance & nutrition.

Startup mindset

We believe that the same skills and abilities essential for starting a business—leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning—are valuable in any career path.

Through a combination of theory and practice, students gain insights, methodologies, and tools that help them succeed as entrepreneurs and in any other profession. This is why our programs are ideal for those who want to build a versatile and comprehensive skill set, enriching the value of an economics degree or a degree in economics and finance.

Faculty

The faculty of the Bachelor in AI & Sports Management is composed of professors with international experience, some from academia, others as managers, startup founders or consultants. Our partners are leaders in their respective fields, and our alumni are innovators in the organizations where they work.

To provide students with the best opportunities to engage with this community, we have created a unique, all-encompassing learning experience. Students learn through continuous interaction and exchange of knowledge and experiences with guest speakers and prominent personalities, as well as through group projects, case studies, challenges, hackathons, events, networking moments and inspirational talks.

Want to engage with an international faculty and join a community of innovators? Discover our professors and let yourself be guided through a path that can transform your future.

Admissions

You will find information about the requirements, the selection process, and the associated timelines in the Admission Notice.

DOWNLOAD THE ADMISSION NOTICE

To apply for the Bachelor’s Degree in AI & Sports Management, you need to:

ACADEMIC QUALIFICATION

Candidates who are citizens of EU countries, the Schengen area, or non-EU countries and wish to apply for bachelor’s degree programs for the 2026/2027 academic year must have completed, or be currently enrolled in, the final year of secondary school in one of the countries within the three areas mentioned.

Applicants must hold, or obtain within the deadlines specified in the admission notice, an academic qualification suitable for admission to bachelor’s degree programs, in line with the entry requirements listed on the University of Chichester website. The academic qualification required for admission depends specifically on the country where the qualification was obtained.

LANGUAGE REQUIREMENTS

Candidates must have a language certification at an appropriate level (refer to the admission notice to see recognized certifications).

In some specific cases, it is possible to access the course even without a certified English level. Accepted exemptions are listed in the application notice.

Each certification has particular characteristics, if you have doubts about which certification is most suitable for you, consult our Certification Guide.

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Admission Process

STEP 1 – Online application

EU or Schengen Area countries:
You can apply for the program using the form available on this page. Within the form, you will need to provide several pieces of information, including:

-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a motivational video in English – watch the tutorial on how to create a motivational video;
-your English language certificate (if already obtained).

Non-EU countries:
You can apply for the program using the form available on this page. Students from non-EU countries must pay an application fee of €50. If admitted to the program, this amount will be deducted from the pre-enrollment fee or the enrollment fee.

Within the same form, you will need to provide several pieces of information, including:

-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a personal statement;
-a reference letter.

STEP 2 – Interview

EU or Schengen Area countries:

After submitting the online application, you will be contacted by the Admissions Team to schedule your motivational interview, which will be conducted in English. Interviews will take place on the dates indicated in the admission notice. During the interview, in addition to motivation, academic and extracurricular experiences, your level of English will also be assessed.

Non-EU countries:

Candidates from non-EU countries who have completed the application correctly will be invited to an asynchronous admission interview.

STEP 3 – Results

After the admissions interview, you will receive the outcome of your application via email.

STEP 4 – Pre-enrollment or enrollment

EU or Schengen Area countries:

Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment or enrollment, as applicable, as follows:

-by completing the pre-enrollment/enrollment form received via email;
-by paying the pre-enrollment/enrollment fee for the 2026/2027 academic year.

Non-EU countries:

Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment as follows:

-by completing the pre-enrollment form received via email;
-by paying the pre-enrollment fee for the 2026/2027 academic year.

Only after obtaining a visa will students be able to proceed with enrollment by completing the enrollment form received via email and paying the first installment for the 2026/2027 academic year.

Application timeline

For the 2026/27 academic year, several application rounds are scheduled.

EU or Schengen Area countries:

EARLY DECISION
15/10 – 30/11
3 e 4 December
5 December
15 December
01 – 31/07

1 ROUND
1/12 -31/01
3 February
6 February
15 February
01 – 31/07

2 ROUND
1/02-30/03
1 April
3 April
15 April
01 – 31/07

3 ROUND
1/04 -31/05
4 June
8 June
15 June
01 – 31/07

4 ROUND
1/06 -31/07
4 August
6 August
–
from 6 to 17 August

5 ROUND
1/08 – 31/08
2 September
3 September
–
from 3 to 5 September

ROLLING
1/09 -5/10
Rolling
The day after the interview
–
Within 3 days from the application outcome and no later than October 10

Extra-EU countries

EARLY DECISION
15/10 – 30/11
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

1 ROUND
1/12-31/01
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

2 ROUND
1/02 – 30/03
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

3 ROUND
1/04-31/05
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07–31/07

4 ROUND
1/06-30/06
Within 7 days from the application submission
Within 7 days from the interview
Within 7 days from the results
1/07-31/07

The application deadline for students from non-EU countries is June 30, 2026.

Deadline for the submission of missing documents

Students can start the online application process even without a high school diploma (or equivalent) or an English language certificate. However, any missing documents must be submitted by the deadlines indicated in the admission notice.

Academic qualification: October 16, 2026

English certificate: October 16, 2026

Early Admissions (Fourth Year of high school)

Students who are currently attending the 4th year of secondary school, as well as students enrolled in the penultimate year of a study program leading to an internationally recognized qualification suitable for admission, can apply early for this bachelor’s degree program for the 2027/28 academic year. For more information, please refer to the admission notice.

Credit recognition and access to subsequent years after the first year

Applicants who intend to enroll in the program with the recognition of previously earned credits must:

successfully complete the admission process as outlined in the respective admission calls;
request credit recognition through the procedure described in this document.

For more information, visit this page or write to admission.college@h-farm.com.

Dual career: student – athlete

Skiing, tennis, golf, horse riding, sailing, motorsport: Champion’s Academic Journey is the program dedicated to student-athletes who aim to excel both in sports and in academics, enhancing their athletic journey without giving up the university experience.

Access to this program is reserved for student-athletes competing at a national or international level, depending on the sport practiced.

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Global Talent Grant

Candidates from non-EU countries will have the opportunity to participate in the “Global Talent Grant” program and compete for a tuition fee reduction through the application form.

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Tuition & Financing

Fees and payment methods

The tuition fee for this Bachelor’s Degree for the 2026/27 academic year is as follows:

EU or Schengen Area students: €12,800.00
Non-EU students: €18,700.00

Payment can be made in 3 installments. If tuition fees are paid after the deadline indicated in the contract, the following penalties will apply: €100 from the 1st to the 10th day after the deadline; €200 from the 11th to the 20th day after the deadline; €200 and a suspension of the academic record from the 21st day onward.

1st INSTALLMENT

EU or Schengen Area students:
€4,800 (€800 at pre-enrollment + €4,000 at enrollment)

Non-EU students:
€7,700 (€1,500 at pre-enrollment + €6,200 at enrollment)

2nd INSTALLMENT

EU or Schengen Area students:
€4,000 by January 15, 2027

Non-EU students:
€5,500 by January 15, 2027

3nd INSTALLMENT

EU or Schengen Area students:
€4,000 by May 15, 2027

Non-EU students:
€5,500 by May 15, 2027

Financing

Discover financing and benefits for H-FARM College academic programs.

Career

Career outcomes of a Sports Management degree

What can you do after a sports management degree? The program opens up to roles that combine business skills, sector knowledge and the ability to work with data. The main career outcomes of the Bachelor in AI & Sports Management include: Sports Data & AI Analyst, Sports Operations & Events Manager, Fan Engagement & Digital Community Manager, Performance & Wellness Innovation Specialist, Sports Marketing & Branding Specialist, Technology & Innovation Manager for sports organizations and Junior Consultant for sports and digital transformation.

As data and AI become central to the industry, these profiles are increasingly in demand worldwide. To see how technology is reshaping professions, read our deep dive on AI and work.

Want to discover how to become a sports manager with the Bachelor in AI & Sports Management? Talk to our Admissions Team and discover the career opportunities that await you.

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Experiential Term

During the second semester of the third year, students have the opportunity to put into practice the skills acquired throughout their course of study by choosing one of the following three options:

Internship project

An internship at a company or organization in Italy or abroad, accompanied by a one-week intensive course on research methods and on preparing the business project report and final pitch.

Pre-accelerator

Guided by experts from H-FARM’s Entrepreneurship & Startup Center, students can develop their startup project, which will form the basis of a business project report and a final pitch.

Dissertation

An academic thesis and individual research, accompanied by a one-week intensive course on research methods and writing techniques.

Job on Campus

Seize various opportunities for learning on the job to enhance your employability and cultivate an entrepreneurial mindset.

Throughout your journey, you will have the chance to engage in learning on the job experiences—valuable opportunities to enhance your employability and develop an entrepreneurial mindset.

The Job on Campus positions allow you to test yourself in real contexts, acquire useful skills, and at the same time earn money during your university years. One example is LUMINA, an agency structured like a real consulting firm, where students work on concrete projects under the mentorship of H-FARM College professors and professionals.

Do you want to combine study and real work experience during your degree in economics and finance? Contact H-FARM College and explore all the Job on Campus opportunities designed for students.

FAQ

domande frequenti sul management dello sport

What is sports management?

Sports management is the discipline that applies economic, managerial and technological skills to the management of organizations, events and projects across the sports industry. It covers areas such as marketing, finance, event management and fan engagement, and increasingly the use of artificial intelligence and data analytics for performance and business.

What do you study in a sports management degree?

A sports management degree combines a foundation in business, economics, finance, statistics, management and marketing with subjects specific to the sports sector: sports law and governance, big data and AI, event and operations management, fan engagement strategies, communication and branding, leadership and strategy for sports organizations.

Where can you study sports management in English in Europe?

You can study sports management in English at several European institutions. H-FARM College offers a three-year Bachelor in AI & Sports Management, taught entirely in English, with a Bachelor of Science awarded by the University of Chichester (180 ECTS), with a distinctive focus on AI applied to sport.

How long is a bachelor in sports management?

A bachelor in sports management lasts three academic years. At H-FARM College, lessons run from mid-September to mid-June, full time and in person, with an Experiential Term in the third year dedicated to an internship, a startup pre-accelerator or a dissertation.

What are the career outcomes of a sports management degree?

The career outcomes of a sports management degree include roles such as Sports Data & AI Analyst, Sports Operations & Events Manager, Fan Engagement & Digital Community Manager, Performance & Wellness Innovation Specialist, Sports Marketing & Branding Specialist, Technology & Innovation Manager and Junior Consultant for sports and digital transformation.

How do you become a sports manager?

To become a sports manager, it is advisable to follow a university path in sports management that combines business skills with knowledge of the sports industry, complemented by practical experiences such as internships and projects with organizations in the sector. The growing role of data and AI also makes technological and analytical skills increasingly valuable.

What role does AI play in sports management?

Artificial intelligence is now central to the sports industry: it is used for performance analysis, big data management, fan engagement strategies, the optimization of events and operations, and decision support for the business. This is why the program integrates AI and data analytics across the whole curriculum.

Can you study sports management with a focus on AI?

Yes. The Bachelor in AI & Sports Management at H-FARM College integrates artificial intelligence and data analytics throughout the curriculum, so you study management of the sports industry while learning to turn data into decisions. It is taught entirely in English in an international environment.

APPLICATIONS OPEN