Together with Audi to promote the culture of innovation

We have been chosen by Audi as its strategic partner to launch initiatives aimed at supporting and promoting the culture of innovation and the education of young talents.

Audi, one the most innovative and technologically advanced brands in the automotive sector, has chosen us as a strategic partner. The agreement was born from our common vision on the importance of digital transformation and new technologies and on the need to support the growth and education of young people.

The partnership includes multiple activities such as the establishment of scholarships for Italian university students, the sponsorship of events dedicated to innovation, the launch of contests to win exclusive experiences.

At the heart of our partnership is the project WeGeneration, created by our media company SHADO. A journey-laboratory to tell the society of tomorrow through the eyes of today's generation. 5 university students will be selected to become protagonists of the project: they will take part in education activities with the professionals of our ecosystem, they will be involved in events and meetings with leading experts in innovation, they will discover the places where digital transformation is already happening and they will share their journey through an original format in our campus.