In partnership with Microsoft

The World of Artificial Intelligence

The impact on marketing and creativity

Artificial intelligence is a field of computer science focused on creating systems capable of performing tasks that require human intelligence.

With this course, in partnership with Microsoft, you will acquire fundamental notions and skills to move in the world of artificial intelligence: you will learn prompt engineering techniques to communicate effectively with large language models (LLM), you will explore the countless applications of AI in the marketing world and in the entertainment and creative industries.

The teaching on the vertical of AI will be conducted by Pipeline, a high-tech company that, in its 30 years of experience, has gained the trust and partnership of major brands like Microsoft.

The module on AI in entertainment explores the research of the Avengers team at BigRock, showing how AI is revolutionizing cinema, video games, and more. It illustrates how AI can amplify human creativity, opening up new possibilities in entertainment.

In the module on AI and marketing, the key role of AI in optimizing marketing strategies through data analysis, trend forecasting, and customer experience personalization is analyzed. It provides a practical insight into AI applications in the industry, preparing participants for an increasingly sophisticated digital environment.


Students aged 18 – 24 years


24–28 June

H-FARM Campus

€1.700 + VAT (meals and accommodation not included)
€2.000 + VAT (meals and accommodation included)

Scholarships available! Contact us for further information



Who is it for?

Our Summer Program on Artificial Intelligence is designed for technology enthusiasts, aspiring innovators eager to delve into the revolutionary potential of AI.

This program is ideal for:

  • Technology enthusiasts keen to explore the revolutionary potential of Artificial Intelligence.
  • Aspiring innovators interested in understanding the conceptual foundations and practical applications of AI.
  • Young individuals looking to upgrade their skills and stay abreast of the latest trends in Artificial Intelligence.
hfarm college campus
hfarm college campus
hfarm college campus
H-FARM student pays attention to lectures
Learning Objectives

Experience hands-on learning guided by Microsoft experts: upon completion of this Summer Program, you will be ready to tackle challenges and seize opportunities in the field of Artificial Intelligence with confidence and proficiency.

Deep understanding of the fundamentals

Gain a deep understanding of the fundamentals of Artificial Intelligence, from its origins to current and future applications.


Explore the various capabilities of AI, including Natural Language Processing, Computer Vision, and Generative AI.

Practical Skills

Develop practical skills in using AI tools to create chatbots, analyze sentiment, and generate original content.

AI Across Different Sectors

Understand the practical applications of AI in the entertainment and creative industries.

Microsoft Insights

Engage directly with industry experts and professionals to gain insights and advice on careers in the field of Artificial Intelligence.

Do you want to schedule an introductory meeting or receive more information?


Our educational approach is based on hands-on experience and interactive learning. Each day of the program is structured to provide a combination of theoretical sessions, practical exercises, and real-world case studies.

Students will have the opportunity to work with cutting-edge AI tools, collaborate with classmates, and receive personalized feedback from Microsoft experts.

hfarm college studenti

With this Summer Program you will:

  • Acquire a solid understanding of the fundamental concepts of Artificial Intelligence, providing you with a strong foundation to further explore this continuously evolving field.
  • Develop practical skills in using cutting-edge AI tools and technologies, enabling you to apply your knowledge in real-world contexts.
  • Explore a wide range of AI applications in key sectors such as marketing, entertainment, medicine, and industry, opening up new professional opportunities for you.
  • Interact and collaborate with industry experts and professionals, enriching your network and gaining valuable insights into careers in Artificial Intelligence.
  • Be prepared to be a change agent in the rapidly evolving technological world, using your skills to tackle complex challenges and create innovative solutions

Il partner:


“With H-FARM, we have initiated a strategic collaboration aimed at promoting skills for responsible use of generative AI. Through this course that combines technology, innovation, and talent, we aim to support young people who choose this path because, through training and engagement with industry experts, they can creatively utilize technology to support progress and have a positive impact on society.”

Matteo Mille, Chief Marketing and Operations Officer Microsoft Italia

H-FARM Campus

Sustainable, zero impact, technologically-advanced

Questo Summer Program si svolge nel Campus di H-FARM, un luogo unico per condivisione e collaborazione tra studenti, professionisti, imprenditori e leader dell’innovazione.

Il Campus è autosufficiente per l’85% dei suoi bisogni energetici, grazie a estesi sistemi fotovoltaici e di stoccaggio ed scambio energetico.

La mobilità verde è incoraggiata tramite stazioni di ricarica per veicoli elettrici, biciclette, e-bike, carrelli da golf e scooter elettrici.

È completamente a zero impatto, grazie al riutilizzo di strutture precedentemente abbandonate e alla demolizione di una ex base militare.

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