MASTER’S DEGREE International Business

In this module, students will explore key concepts, theories, and practices related to the management of businesses and their workforce, set within an international and therefore multicultural context.

International business is a complex and dynamic context in which to operate. As soon as you cross a border, companies and managers will need to be aware of and address diverse cultures both within (and outside) the corporate perimeter.

Students will learn to understand how the various and extensive risks (both macro and micro) associated with operating and managing businesses at an international level must be proactively and reactively managed.

This module focuses on the importance of people as a path to organizational success. In particular, the module will examine key contextual issues related to globalization, diversity, and intercultural management.

International Strategic Management can be considered as a planning process designed to develop an outward-focused international strategy with the goal of achieving a “strategic fit” between the organization’s capabilities and resources and the global environment in which it tends to operate.

It is a dynamic process that, when completed correctly, will enable organizations to compete and succeed in an international setting. Students will develop a deep understanding of the key themes and challenges related to creating and implementing international business strategies.

Students will study key theories and approaches in the field of international business, entry strategies into foreign markets, global business strategies, organizational structures, and issues related to global sourcing. These theoretical foundations will then be further explored with examples from various sectors and industries.

The concept of risk mitigation and management will also be considered in the international context.

Global operations and the supply chain aim to combine activities that create goods and services. Every organization produces a form of goods or services, or often a combination of both. How businesses create these outputs can be a source of strategic advantage or, if done poorly, can lead to an inability to compete successfully.

The inputs that drive and support the aforementioned processes are backed by a supply chain. It is important to note that digital technologies are transforming how operations and supply chain management deliver value to the customer and the organization.

Effective management is responsible for the efficient transformation of inputs (labor, capital, materials, etc.) into valuable outputs (goods and services). In most organizations, supply chain management is a part of operations management; operations management is generally seen as an internal process, while supply chain management has an external, increasingly global focus.

This module will consider the impact of strategic decisions in this area and how such decisions can lead to a more internationally competitive organization. The module will also explore how innovations in digital technologies are changing the competitive landscape in this critical area.

Digital technologies are transforming the way individuals and organizations conduct business. This module will enable students to understand how developments in information systems, Internet-based and mobile communication technologies are leading to radical changes in the economic landscape, business models, and growth strategies of organizations. Through this understanding, students will appreciate how to address the strategic opportunities and challenges presented by digital technologies in an increasingly digitally driven business world.

The module explores the impact of digital technology on business in a range of significant scenarios. Subsequently, it considers current trends and forecasts of technological development and how this will lead to further disruptions and transformations. The focus of the module is on how individuals and managers respond to the challenges by developing strategies, guiding transformation and change, and developing their own skills to compete in the digital world.

Students will assume various roles and perspectives to analyze ongoing transformation cases in the competitive environment. They will need to assess scenarios and evaluate options to anticipate or cause disruptions. The cases will be based on current competitive contexts. Students will take on the roles of CEOs, CIOs, HRDs, CMOs, and will need to propose options.

Marketing is the primary guiding function in every organization, in every sector, as it determines the organization’s direction in the vastness of global markets. Marketing has changed significantly with the advent of the Internet and digital technologies; the number of touchpoints has multiplied, and the customer’s buying process has become more complex and fluid. Marketing, at its core, creates and retains customers through distinctive brand positioning and the most effective use of every touchpoint. It combines rational techniques with creativity and requires an open approach to business.

In this course, students will learn the fundamentals of marketing strategy and how to apply them in the market. They will gain a comprehensive understanding of the role touchpoints play in influencing and guiding customers in their purchasing decisions. Digital marketing is an integral part of every lesson, without neglecting analog touchpoints that still play a key role in every omnichannel marketing plan.

We will apply theory to different industries to compare them and find cross-industry benchmarks, simulate real business cases to understand the business reality, and explore new disruptive business models by working dynamically, alternating theory with group work and open discussions on the day’s cases.

Students who wish to apply for the Master’s Degree in International Business must:

• Hold a university degree in an appropriate field obtained from an Italian university (Bachelor’s degree).
• Be currently enrolled in a Bachelor’s degree program at an Italian university and have completed at least 110 ECTS credits at the time of application.
• Have completed a course of study abroad and possess a foreign degree recognized as suitable for admission.

To enroll, candidates must have a language certification at an appropriate level. The accepted certifications are listed in the application notice.

In some cases, it may be possible to access the course even in the absence of a certified English level. The accepted exemptions are listed in the application notice. The candidate must complete the exemption form available at this link and submit it during the online application.

10% discount assigned in chronological order to the first group of 5 admitted candidates who confirm their spot in the program through the enrollment or pre-enrollment procedure.

The fee to be paid will be €13,950 instead of €15,500, and the payment will occur in 3 installments: