Challenge con INDICAM e Amazon
Challenge the Fake. Crafting a culture where authenticity wins

The brief of the challenge “Challenge the Fake. Crafting a culture where authenticity wins” is presented to the over 600 students of H-FARM College.

Objective of the Challenge: Develop an effective, consumer-friendly that will revolutionize the way buying counterfeits is perceived by the Gen Z audience.
The campaign should not focus on a specific brand, but should be a campaign to raise awareness of
the issue of counterfeiting from a broad perspective, as if it were a campaign promoted by
associations or institutions.

The students who accepted the challenge divided into groups and worked on the brief. During the months of work they were able to meet with the mentors of SHADO, Amazon and INDICAM, receiving advice and practical support from them.

After presenting their work to the jury of experts from the stage of the Big Hall, the winning team was announced: Leonardo Brustolin, Yasin Dibouch and Luca Granieri (team DEFAKE).

Their project consists of a freestyle contest on the topic of counterfeiting.

The winners of the Challenge had the opportunity to visit the Amazon headquarters in Milan and present their project to the experts of INDICAM and Amazon.