SUMMER PROGRAM

Brand Building & Personal Branding in the AI Era

Learn to build a strong and distinctive professional identity through marketing, storytelling, and artificial intelligence tools.

Dates

5-12 July 2026

Location

H-FARM Campus

Age

18-25

Language

Italian

Fee

€ 2.200 VAT included

Brand Building & Personal Branding in the AI Era

Brand Building & Personal Branding in the AI Era is an intensive summer program designed for students and young professionals who want to build a strong, recognizable, and strategic presence in the digital world.

In an increasingly AI-driven landscape, the program provides concrete tools to define personal positioning, develop effective storytelling, and enhance professional identity. Through lectures, workshops, and personalized coaching, each participant works on creating their own digital twin: an interactive portfolio that showcases skills, experiences, and ambitions in a distinctive way.

An immersive experience that combines learning, experimentation, and personal growth within one of Europe’s most dynamic innovation ecosystems.

Why choose Brand Building & Personal Branding in the AI Era

A program designed for those who want to stand out, communicate their value clearly, and build a strong and coherent digital presence.

STRATEGIC SKILLS FOR THE DIGITAL WORLD

Marketing, AI, and personal positioning

You will develop a comprehensive understanding of digital marketing and personal branding, integrating artificial intelligence tools and data-driven approaches to make informed strategic decisions.

BUILD YOUR DIGITAL TWIN

An evolved professional identity

You will design an interactive portfolio that goes beyond the traditional CV, created to showcase your profile and increase your visibility in professional contexts.

LEARN BY DOING

Hands-on experience and dedicated coaching

Every activity is oriented toward practical application. With direct guidance from experts and mentors, you will develop a personalized toolkit that can be immediately applied to your professional journey.

What you will learn

During the program, you will develop strategic, creative, and analytical skills essential to building and managing your personal brand.

You will learn how to:

Understand and apply digital marketing principles to personal branding

Define your positioning using the 4Ps model

Design and develop a Digital Twin as an interactive portfolio

Build an effective content strategy aligned with your goals

Use SEO techniques to improve your online visibility

Analyze data and KPIs to optimize your digital presence

Extracurricular activities

The Summer Program continues beyond the classroom, with extracurricular activities designed to let participants experience campus life to the fullest.

The Student Life team accompanies each experience, creating opportunities for discovery, fun, and connection. The activities offer the chance to explore different interests, engage both body and mind, express creativity, and share time with others in informal settings. From outdoor sports and hands-on workshops to themed evenings, music, games, and moments of relaxation, each activity becomes an opportunity to try something new, discover hidden talents, and build relationships that last beyond the program.

Among the proposed activities are sports such as Golden Hour Beach Volleyball, cooking classes with shared dinners, game nights, DJ sets, themed evenings, movie nights, or pizza nights: each experience is designed to help participants relax, have fun, and create lasting memories beyond the summer.

Every activity is carefully curated to ensure a safe, welcoming, and stimulating environment, where participants can fully experience everything the Summer Program has to offer.

Take the first step: contact us for more information!

Who is this program for

The program is designed for students, recent graduates, and young professionals who want to strengthen their professional identity and stand out in the digital landscape.

It is ideal for those who:

Want to increase their online visibility and professional credibility
Are interested in marketing, communication, and digital innovation
Want to integrate artificial intelligence tools into their skillset
Are building or redefining their professional positioning
Want to develop a modern, effective, and distinctive portfolio
Are looking for a dynamic, hands-on, and results-oriented learning experience

H-FARM Campus

Alloggi

Agenda

SCIENTIFIC COORDINATION

Our faculty

At H-FARM College, innovation and entrepreneurship are not just subjects of study, but an integral part of our ecosystem.

The faculty combines academic expertise, hands-on experience, and a strong focus on experiential learning, making the program accessible, engaging, and practical even for those approaching these topics for the first time.

Erica Desiree Donolato

Tatiana Coviello

Faculty

Tatiana Coviello

Tatiana Coviello is an expert in human resources with a strong international background, a passion for technology, and a deep commitment to the personal and professional growth of individuals. With a degree in Economics obtained in Germany and a second degree in Psychology, with a specialization in Cyber Psychology, obtained in Italy, Tatiana Coviello combines multidisciplinary skills to deeply understand human dynamics and the impact of technology.

She holds the position of HR Director and is also an International Coaching Federation certified coach.

Author of the book “The Artificial Intelligence made easy book: Don’t bury your head in the sand. Become future proof with this self-development and simple to understand Ai Workbook” (2019), Tatiana Coviello is a pioneer in the integration of Artificial Intelligence in the HR sector. Her vision does not see technology as a mere substitute for human beings but as an enhancement of human capabilities, promoting a co-intelligence approach.

Tatiana is also the creator of TIA, her digital twin, with which she explores new frontiers in the interaction between humans and technology.

As a lecturer, Tatiana is passionately dedicated to training students, preparing them to face the world of work. She has developed a test to identify the type of job seekers and how to best prepare for a job interview. At H Farm, she offers courses on how to enter the job market and teaches an advanced course for undergraduate students on AI Leadership, where she shares her expertise on artificial intelligence applied to human resources and organizational contexts.

Tatiana firmly believes in the value of emotional intelligence, ethics, self-determination, and curiosity as fundamental tools to connect the dots and make new discoveries, values she enthusiastically imparts to her students and her son, because they will be the ones to create and lead the companies of tomorrow.

For more information, visit the website www.tatianacoviello.it.

Courses

Preparing for International Internship Interviews

H-FARM Campus: where innovation begins

A true ecosystem designed to inspire students, professionals, entrepreneurs, and anyone eager to engage with the future.

H-FARM Campus is much more than a physical space: it is a true ecosystem designed to inspire students, professionals, entrepreneurs, and anyone eager to engage with the future. Located just steps from the Venice lagoon, it is an open space for sharing, where education, technology, and creativity meet every day.

During the program, you will live and learn in an environment designed to foster innovative and entrepreneurial thinking. The Campus hosts academic buildings, event rooms, an auditorium, a library, and spaces where you can work in teams, connect with mentors, and develop your project ideas.

In your free time, you can relax or stay active across more than 5,000 sqm of outdoor green areas and 1,600 sqm of indoor spaces, with sports activities ranging from padel to rugby, from skateboarding to beach volleyball. A young, dynamic, and international community will accompany you throughout the program.

H-FARM Campus is also a model of sustainability: it covers 85% of its energy needs independently and promotes green mobility through electric vehicles, bike sharing, and charging stations. Innovation and environmental responsibility coexist in a space designed for the future.

Accommodation

Located in the magical Venice lagoon, Marina is a true oasis just a few minutes from the H-FARM Campus (2 km away). Two recently renovated barchesse—overlooking what was once the main small harbor connecting Portegrandi and Venice—house fully equipped apartments with all the necessary comforts.

Here, students can experience campus life in a dynamic and stimulating environment, where they can share not only study time but also their passions and everyday moments.

Agenda

SUNDAY

Arrival on Campus

Arrival on campus and participant check-in.
Welcome dinner and initial networking moments to build connections and share expectations.

MONDAY

Digital Marketing and Personal Positioning

Introduction to the fundamentals of marketing and their evolution in the digital landscape.
Human-centered approach: personas, customer journey, and value creation.
Hands-on workshop to define target audience and positioning strategy.

TUESDAY

Brand Experience and Digital Twin

Application of marketing models to personal branding.
Development of personal storytelling and design of the brand experience.
Initiation and development of the Digital Twin through hands-on workshops and dedicated coaching.

WEDNESDAY

Content Strategy and Social Media

Development of an effective, goal-oriented content strategy.
Channel selection and digital presence management.
Introduction to KPIs, analytics, SEO, and social advertising.
Practical sessions and collaborative activities.

THURSDAY

Storytelling, Advertising, and Brand Experience

Definition of brand identity and design of coherent brand experiences.
In-depth focus on storytelling and digital communication.
Strategic workshop on personal branding or digital campaign development.