Inspirational Talk with Martin Lindstrom

Today we had the honor of hosting Martin Lindstrom, founder and chairman of Lindstrom Company, a world leader in branding and cultural transformation and a best-selling author.

You feel your phone vibrating, you reach for it, pick it up, and when you look at the screen, you realize there are no notifications and no, it wasn’t vibrating—you just imagined it. Has that ever happened to you?

The “Phantom Vibration Syndrome” is just one of the intriguing phenomena Martin explored during this afternoon’s talk on the relationship between virtual and real worlds, capturing the attention of our students.