BACHELOR’S DEGREE AI & Sports Management
Artificial intelligence and digital technologies are profoundly transforming the sports industry, redefining business models, performance, events, and fan experiences on a global scale.
As a result, the market demands new professionals capable of combining solid managerial skills with knowledge of emerging technologies and data analysis applied to sports.
The Bachelor’s degree in AI & Sports Management prepares professionals to operate in the international sports sector, combining business, strategy, and artificial intelligence.
WHO DELIVERS THE COURSE
H-FARM College
TITLE
Bachelor’s of Science – University of Chichester (180 ECTS)
Language
English
AVAILABLE SEATS
100
TUITION FEE
Studenti UE: €12.800,00
Studenti extra UE: €18.700,00
START AND DURATION
September 2026 (lessons from mid-September to mid-June)
LOCATION
H-FARM Campus – Roncade (TV)
LESSONS FORMAT
Full-time, in person
With digital transformation and the rise of artificial intelligence, the sports industry is evolving rapidly, creating new opportunities and professional roles.
The Bachelor’s degree in AI & Sports Management is designed to train professionals who can combine managerial skills with advanced technologies, ready to innovate and lead change in the global sports sector.
The curriculum combines a solid foundation in business and management with technological skills and applications specific to the sports sector. In the first year, students develop the basics of business, economics, finance, statistics, management, and marketing, gaining the essential analytical tools to understand organizational and market dynamics.
In the second year, the program dives into the heart of the sports industry and digital transformation, with courses focused on sports law and governance, big data and artificial intelligence, human performance and wellness, event and operations management, and AI-supported fan engagement and community building strategies.
The third year deepens knowledge in communication, branding, leadership, and strategy applied to sports organizations, culminating in a Business Project that allows students to apply their skills to real-world challenges in the sector.
YEAR 1
CURRICULAR COURSES
Mathematics for Business – 10 ECTS
Principles of Finance and Accounting – 10 ECTS
Statistics – 10 ECTS
Principles of Economics – 10 ECTS
Principles of Management – 10 ECTS
Principles of Marketing – 10 ECTS
YEAR 2
CURRICULAR COURSES
Sports, Law and Governance – 10 ECTS
Big Data & AI – 10 ECTS
AI for Human Performance and Wellness Management – 10 ECTS
International Business – 10 ECTS
AI for Operations and Events Management – 10 ECTS
AI for Social Media, Community and Fan Engagement – 10 ECTS
YEAR 3
CURRICULAR COURSES
Communication and Branding in the Digital Age – 10 ECTS
Leadership, Talent Development and Coaching – 10 ECTS
Strategic Management for Sports Organizations – 10 ECTS
Business Project – 30 ECTS
OBJECTIVES
The program trains professionals capable of working in sports clubs, federations, sports-tech companies, international events, and startups, combining managerial vision with advanced AI skills.
This program will enable students to acquire a range of highly marketable skills: they will be able to master multiple disciplines while also becoming leaders in specific activities and functions.
Enhancing courses are extracurricular programs that evolve every year, following the changes in the professional landscape and the most in-demand skills. They allow you to integrate what you learn in your academic path with practical and cross-disciplinary competencies.
Through these courses, you will develop skills that help you understand and anticipate companies’ needs.
We believe that the same skills and abilities essential for starting a business—leadership, problem-solving, resilience, strategy, risk-taking, and continuous learning—are valuable in any career path.
Through a combination of theory and practice, students gain insights, methodologies, and tools that help them succeed as entrepreneurs and in any other profession. This is why our programs are ideal for those who want to build a versatile and comprehensive skill set, enriching the value of an economics degree or a degree in economics and finance.
Our faculty is composed of professors with international experience, some from academia, others as managers, startup founders, or consultants. Our partners are leaders in their respective fields, and our alumni are innovators in the organizations where they work.
To provide students with the best opportunities to engage with this community, we have created a unique, all-encompassing learning experience. Students learn through continuous interaction and exchange of knowledge and experiences with guest speakers and prominent personalities, as well as through group projects, case studies, challenges, hackathons, events, networking moments, and inspirational talks.
You will find information about the requirements, the selection process, and the associated timelines in the Admission Notice.
To apply for the Bachelor’s Degree in AI & Sports Management, you need to:
ACADEMIC QUALIFICATION
Candidates who are citizens of EU countries, the Schengen area, or non-EU countries and wish to apply for bachelor’s degree programs for the 2026/2027 academic year must have completed, or be currently enrolled in, the final year of secondary school in one of the countries within the three areas mentioned.
Applicants must hold, or obtain within the deadlines specified in the admission notice, an academic qualification suitable for admission to bachelor’s degree programs, in line with the entry requirements listed on the University of Chichester website. The academic qualification required for admission depends specifically on the country where the qualification was obtained.
LANGUAGE REQUIREMENTS
Candidates must have a language certification at an appropriate level (refer to the admission notice to see recognized certifications).
In some specific cases, it is possible to access the course even without a certified English level. Accepted exemptions are listed in the application notice.
Each certification has particular characteristics, if you have doubts about which certification is most suitable for you, consult our Certification Guide.
Admission Process
- 1
- 2
- 3
- 4
EU or Schengen Area countries:
You can apply for the program using the form available on this page. Within the form, you will need to provide several pieces of information, including:
-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a motivational video in English – watch the tutorial on how to create a motivational video;
-your English language certificate (if already obtained).
Non-EU countries:
You can apply for the program using the form available on this page. Students from non-EU countries must pay an application fee of €50. If admitted to the program, this amount will be deducted from the pre-enrollment fee or the enrollment fee.
Within the same form, you will need to provide several pieces of information, including:
-your personal details;
-your transcript from the second-to-last year of secondary school completed;
-a personal statement;
-a reference letter.
EU or Schengen Area countries:
After submitting the online application, you will be contacted by the Admissions Team to schedule your motivational interview, which will be conducted in English. Interviews will take place on the dates indicated in the admission notice. During the interview, in addition to motivation, academic and extracurricular experiences, your level of English will also be assessed.
Non-EU countries:
Candidates from non-EU countries who have completed the application correctly will be invited to an asynchronous admission interview.
After the admissions interview, you will receive the outcome of your application via email.
EU or Schengen Area countries:
Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment or enrollment, as applicable, as follows:
-by completing the pre-enrollment/enrollment form received via email;
-by paying the pre-enrollment/enrollment fee for the 2026/2027 academic year.
Non-EU countries:
Admitted candidates will have the opportunity to accept their place and proceed with pre-enrollment as follows:
-by completing the pre-enrollment form received via email;
-by paying the pre-enrollment fee for the 2026/2027 academic year.
Only after obtaining a visa will students be able to proceed with enrollment by completing the enrollment form received via email and paying the first installment for the 2026/2027 academic year.
For the 2026/27 academic year, several application rounds are scheduled.
EU or Schengen Area countries:
- Online application
- Admission’s interview
- Outcome
- Pre-enrollment
- Enrollment
- EARLY DECISION
- 15/10 – 30/11
- 3 e 4 December
- 5 December
- 15 December
- 01 – 31/07
- 1 ROUND
- 1/12 -31/01
- 3 February
- 6 February
- 15 February
- 01 – 31/07
- 2 ROUND
- 1/02-30/03
- 1 April
- 3 April
- 15 April
- 01 – 31/07
- 3 ROUND
- 1/04 -31/05
- 4 June
- 8 June
- 15 June
- 01 – 31/07
- 4 ROUND
- 1/06 -31/07
- 4 August
- 6 August
- –
- from 6 to 17 August
- 5 ROUND
- 1/08 – 31/08
- 2 September
- 3 September
- –
- from 3 to 5 September
- ROLLING
- 1/09 -5/10
- Rolling
- The day after the interview
- –
- Within 3 days from the application outcome and no later than October 10
Extra-EU countries
- Online application
- Asynchronous interview
- Outcome
- Pre-enrollment
- Enrollment
- EARLY DECISION
- 15/10 – 30/11
- Within 7 days from the application submission
- Within 7 days from the interview
- Within 7 days from the results
- 1/07–31/07
- 1 ROUND
- 1/12-31/01
- Within 7 days from the application submission
- Within 7 days from the interview
- Within 7 days from the results
- 1/07–31/07
- 2 ROUND
- 1/02 – 30/03
- Within 7 days from the application submission
- Within 7 days from the interview
- Within 7 days from the results
- 1/07–31/07
- 3 ROUND
- 1/04-31/05
- Within 7 days from the application submission
- Within 7 days from the interview
- Within 7 days from the results
- 1/07–31/07
- 4 ROUND
- 1/06-30/06
- Within 7 days from the application submission
- Within 7 days from the interview
- Within 7 days from the results
- 1/07-31/07
The application deadline for students from non-EU countries is June 30, 2026.
Students can start the online application process even without a high school diploma (or equivalent) or an English language certificate. However, any missing documents must be submitted by the deadlines indicated in the admission notice.
Academic qualification: October 16, 2026
English certificate: October 16, 2026
Students who are currently attending the 4th year of secondary school, as well as students enrolled in the penultimate year of a study program leading to an internationally recognized qualification suitable for admission, can apply early for this bachelor’s degree program for the 2027/28 academic year. For more information, please refer to the admission notice.
Applicants who intend to enroll in the program with the recognition of previously earned credits must:
- successfully complete the admission process as outlined in the respective admission calls;
- request credit recognition through the procedure described in this document.
For more information, visit this page or write to admission.college@h-farm.com.
Skiing, tennis, golf, horse riding, sailing, motorsport: Champion’s Academic Journey is the program dedicated to student-athletes who aim to excel both in sports and in academics, enhancing their athletic journey without giving up the university experience.
Access to this program is reserved for student-athletes competing at a national or international level, depending on the sport practiced.
Candidates from non-EU countries will have the opportunity to participate in the “Global Talent Grant” program and compete for a tuition fee reduction through the application form.
The tuition fee for this Bachelor’s Degree for the 2026/27 academic year is as follows:
-
EU or Schengen Area students: €12,800.00
-
Non-EU students: €18,700.00
Payment can be made in 3 installments. If tuition fees are paid after the deadline indicated in the contract, the following penalties will apply: €100 from the 1st to the 10th day after the deadline; €200 from the 11th to the 20th day after the deadline; €200 and a suspension of the academic record from the 21st day onward.
1st INSTALLMENT
EU or Schengen Area students:
€5,000 (€780 at pre-enrollment + €4,220 at enrollment)
Non-EU students:
€7,700 (€1,500 at pre-enrollment + €6,200 at enrollment)
2nd INSTALLMENT
EU or Schengen Area students:
€3,900 by January 15, 2027
Non-EU students:
€5,500 by January 15, 2027
3nd INSTALLMENT
EU or Schengen Area students:
€3,900 by May 15, 2027
Non-EU students:
€5,500 by May 15, 2027
Discover financing and benefits for H-FARM College academic programs.
During the second semester of the third year, all students will have the opportunity to put into practice the skills they have acquired during their studies by choosing from one of the following options:
An internship in a company or organization, either in Italy or abroad, accompanied by an intensive week of lessons on research and analysis methods in the business field.
An opportunity to work closely with H-FARM consultants and develop your own startup project.
Individual study and research work accompanied by an intensive week of lessons on research and analysis methods in the business field.
Job on Campus
Throughout your journey, you will have the chance to engage in learning on the job experiences—valuable opportunities to enhance your employability and develop an entrepreneurial mindset.
The Job on Campus positions allow you to test yourself in real contexts, acquire useful skills, and at the same time earn money during your university years. One example is LUMINA, an agency structured like a real consulting firm, where students work on concrete projects under the mentorship of H-FARM College professors and professionals.
Do you want to combine study and real work experience during your degree in economics and finance? Contact H-FARM College and explore all the Job on Campus opportunities designed for students.
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