Federica Gherardi

Federica Gherardi is Data & Research Director at AKQA, where she transforms complex data into strategic intelligence for global brands across the EMEA network.

With a background in Communication and Design Psychology, she operates at the intersection of behavioral science and business innovation, leading multi-country research initiatives and informing strategic decisions for major corporations and public institutions worldwide. Her teaching philosophy centers on cultivating a research mindset rather than merely transferring tools and techniques.

Having taught across undergraduate and postgraduate programs at H-FARM College, IUAV University, and NABA, she challenges students through generative questioning and co-design methodologies that mirror real-world research challenges.

Course: Applied Research Methods for Business