Challenge with Ferrero

The Ferrero Challenge has officially kicked off at H-FARM College, offering students a unique opportunity to dive into the world of branding, design, and strategic creativity.

After a warm welcome from Antonella Sannella, Executive Director of H-FARM College, Mauro Clara, Talent Acquisition Manager at Ferrero Italia, introduced Ferrero as a company—highlighting its entrepreneurial vision rooted in strong values, continuous innovation, and a global community of 59,000 people from over 145 countries. The spotlight then turned to Pubbliregia, Ferrero’s in-house creative powerhouse, presented by Claudia Melagrana, Creative Graphic & Design Director, Pubbliregia. Gianguido Saracino, Art Director at Pubbliregia, followed by unveiling the challenge brief that students will now work on.

It’s time for students to step into the creative process: guided by academic reviewers Diego Pizzocaro, Luciano Comacchio, and Lorenzo Busi, they will work on an iconic product, Nutella, exploring the entire Pubbliregia workflow—from the initial brief to the final fine-tuning of an advertisement.

Good luck to all the participants!