H-ACK con FiveFourFive: chasing the first light 

A new chapter of H-ACK took place at H-FARM College, this time in collaboration with FiveFourFive, a Milan-based fashion brand that combines craftsmanship and style in a unique aesthetic, shaped by values, vision, and authenticity.

For 24 hours, nearly 200 students divided into 33 teams put themselves to the test in a marathon of ideas, creativity, and collaboration. “Chasing the first light” — the theme of this edition — was more than just a claim; it was an invitation to pursue the first spark of innovation, the one that emerges before certainty, before daylight.

Three briefs were proposed by FiveFourFive, all focused on imagining the brand’s future: building an active, co-creative community, redesigning the physical store experience, and authentically integrating artificial intelligence into creative and operational processes.

Alongside the participants, nine H-FARM College alumni acted as mentors, guiding the teams throughout the process and supporting them in developing their projects.

During the two-day event, moments of learning, sports, and social activities alternated with intense work: talks with the FiveFourFive team, a masterclass on how to craft an effective pitch with Anna Kazazaeva, a Mario Kart tournament, and even an early-morning run, the “Farmer’s Stride,” organized by Apache.

After two rounds of presentations — an elevator pitch and a final pitch session in front of the jury composed of the FiveFourFive team — five finalists were selected, including the winning group (Fourfivefour – Andrea Brescacin, Tommaso Chieregato, Luca De Marco, Alessandro Perissinotto, Ginevra Maria Sarzo, Giuseppe Ventura), who, together with the second-place team, will win a day at the FiveFourFive offices in Milan, featuring an exclusive workshop.

“A project that brings creativity into production faster thanks to artificial intelligence. From a sketch to the finished piece in just a few moments: less waiting, more room for imagination,” this is how the winning students described their idea.

An intense experience that once again celebrated the spirit of H-FARM College: learning by doing, collaborating to innovate, and moving together toward the next “first light.”

Regardless of the ranking, congratulations to all the teams for the energy, passion, and courage they brought to this adventure!