H-FARM College and MemorAIz join forces to support university orientation
Choosing a university is one of the most important—and often most stressful—decisions in life. It requires awareness, vision, comparison, and, above all, the right tools to help make sense of a future that still feels unwritten.
That’s why at H-FARM College, together with MemorAIz, an Italian edtech startup, we’ve created an interactive, intelligent, and personalized platform designed to guide students in choosing their academic path.The project features two main components: a chatbot and an orientation test.
The orientation test
Powered by artificial intelligence, the test adapts dynamically to the user’s responses. While completing it, the system builds a real-time radar chart visualizing the student’s inclinations across different thematic areas such as business, artificial intelligence, technology, and creativity.
The final report includes:
-A concise student profile based on their responses
-An explanatory table for the radar chart, highlighting the dimensions where the student showed the strongest inclinations
-A Top 3 of our courses that best match the profile, complete with affinity percentages and reasoned suggestions
The chatbot
Connected to a knowledge base built from the official content on our website, the chatbot works with a dual-mode logic:
-In informational mode, it provides immediate, precise answers to specific questions (e.g., “Where is the campus?”, “What bachelor’s programs are offered?”).
-In orientation mode, triggered by more open-ended or exploratory questions, the chatbot becomes more proactive. It asks about the student’s interests and academic background, gathers inputs, and helps define their profile—simulating a conversation with a real tutor.
The two modes can coexist in the same conversation, adapting dynamically to the user’s needs. The system thus offers a flexible and natural experience, allowing users to either freely seek information or follow a more guided orientation journey.
“At a sensitive time like university orientation—made even more complex by the increasing variety of academic offerings—we believe AI can become a valuable ally,” says Antonella Sannella, Executive Director of H-FARM College. “We’re collaborating closely with MemorAIz, a startup selected through the 2024 Startup Center call for ideas to identify innovative initiatives in the edtech space. Together, we’re testing AI applications that can accelerate learning processes and personalize them based on different knowledge levels, study styles, and cultural and linguistic contexts.”
“We’ve found in H-FARM College the ideal academic institution for experimentation, dialogue, and testing our project,” adds Damiano Avellino, founder of MemorAIz. “The direct involvement of students in co-design workshops brings the user’s perspective into our explorations—and that’s incredibly valuable.“
The platform is currently in prototype phase and is being tested with H-FARM College programs, with the ambition to evolve into a broader tool that can support students in every aspect of university orientation. Because choosing a university can (and should) be a pleasure—not just a duty.
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