H-FARM College launches the Bachelor in AI & Sports Management

Today, during the event “Sport in the Constitution” held at the H-FARM Campus, Riccardo Donadon, founder and president of H-FARM, announced the launch of the new Bachelor’s Degree in AI & Sports Management, starting in September 2026.

The day, which saw the participation of the Italian Minister for Sport and Youth Andrea Abodi, together with great athletes who have made history in Italian sport, was dedicated to the presentation of the communication campaign created and produced by SHADO, H-FARM’s media company, to celebrate the inclusion of sport in Article 33 of the Italian Constitution, officially recognizing its educational, social, and psychophysical well-being value.

A new Bachelor’s Degree to lead the digital transformation of sport

The Bachelor of Science in AI & Sports Management is a three-year program (180 ECTS) launching in the 2026/2027 academic year, designed to prepare professionals who will lead the digital transformation of the sports industry. The course combines business, management, and technology with a specific focus on sport, equipping students with the hybrid skills needed to face the sector’s emerging challenges: from using artificial intelligence and data analytics to optimize performance and fan engagement, to developing new business models and sustainability strategies.

Thanks to H-FARM’s unique ecosystem, students will have access to top-class sports facilities, real-world projects with partner companies, and a global network. The program is enriched by the Italian context, which offers world-renowned excellence: from the Motor Valley to outdoor sports in the Dolomites, from cycling to football, from tennis to padel, and the Milano-Cortina 2026 Olympics, with a special focus on women’s sports and inclusivity.