Impact Puglia, the initiative that brings together students, universities, and companies from Southern Italy

The initiative “Impact Puglia” was launched today, a project born from the collaboration with the University of Foggia to tackle real-world challenges posed by selected companies in Puglia.

Impact Puglia offers students the opportunity to design strategic solutions to respond to concrete challenges across different sectors, including tourism, food, and many others. Students will work in teams, supported by mentors — H-FARM College faculty — who will guide them throughout the process, providing advice and practical support.

During the program, participants — mixed groups of H-FARM College students and University of Foggia students — will have the chance to apply their skills to real activities: developing strategic concepts, identifying new target segments, proposing campaigns and initiatives to increase awareness, defining product enhancement strategies, creating AI-based monitoring systems, and much more.

There are 11 briefs, divided into three main areas: Marketing & Communication, Artificial Intelligence, and Business Strategy. The program will conclude on November 26 with a final pitch presented to the entrepreneurs.

The prizes are remarkable: the top three teams will participate in an international Spring School on the Tremiti Islands, with academic sessions in the morning and outdoor activities such as excursions, diving, and snorkeling in the afternoon. The second and third prizes consist of vouchers for a stay at an Apulia Hotel property in Puglia.

Impact Puglia is a unique opportunity to transform ideas and skills into solutions with tangible impact.

This initiative represents an important step for H-FARM College: a project that demonstrates the commitment to build bridges between universities, businesses, and territories, enhancing the potential of Southern Italy and generating real-world impact.