Impact Puglia, the initiative that brings together students, universities, and companies from Southern Italy

The “Impact Puglia” initiative was launched today — a project born from the collaboration with the University of Foggia to work on real challenges proposed by selected companies in the Puglia region.

Impact Puglia offers students the opportunity to design strategic solutions addressing tangible challenges across different sectors, including tourism, food, and more. Students will work in teams, guided by mentors — H-FARM College faculty members — who will support them throughout the entire journey with practical advice and insights.

Throughout the program, participants — mixed teams of H-FARM College and University of Foggia students — will have the chance to apply their skills by working on real-world tasks: developing strategic concepts, identifying new target segments, proposing campaigns and initiatives to increase brand awareness, defining product valorization strategies, creating AI-based monitoring systems, and much more.

The 11 briefs are divided into three main areas: Marketing & Communication, Artificial Intelligence, and Business Strategy. The program will conclude on November 26 with a final pitch session in front of entrepreneurs at the Big Hall.

Exciting prizes await the top three teams: the winners will join an international Spring School on the Tremiti Islands, featuring academic sessions in the morning and outdoor activities such as hiking, diving, and snorkeling in the afternoon. The second and third prizes include vouchers for stays at Apulia Hotel resorts across Puglia.

Impact Puglia is a unique opportunity to turn ideas and skills into tangible impact.

This initiative marks an important milestone for H-FARM College — a project that embodies the commitment to building bridges between universities, businesses, and local communities, enhancing the potential of Southern Italy, and generating real impact.