MSc in Digital Marketing & Data Analytics: lessons with WPP experts

Today marks the start of a series of lessons delivered by WPP experts as part of the partnership established with H-FARM College at the beginning of the academic year. The goal is to train creative talents in the most in-demand digital skills, fostering deep connections between the job market and Gen Z.

WPP, a global leader in advertising, public relations, and marketing, is the exclusive sponsor of H-FARM College’s Master Degree in Digital Marketing & Data Analytics. The company plays an active role in training the future creative talents by directly contributing to the teaching with its own experts.

The series of lessons kicks off today with a presentation by Simone Conti, E-Commerce Lead at Wavemaker Italy, on the topic “Performance Marketing, SEO, UX, and the Use of Data for Targeted Campaigns.“

Subsequent sessions will include:

• “Content Production Trends and Experiences” with Antonio Severino, Practices & Innovation Director at GroupM Entertainment
• “Copywriting” with Andrea Fusco, Head of Creative & Content at GroupM Entertainment
• “Content Strategy & Planning” with Carlotta Asti, Head of Content Strategy at Wavemaker Italy
• “Social Media Marketing” with Roberta Esposito, Head of Search and Social at GroupM, and Salvatore Salamone, Head of Biddable at GroupM Entertainment

A training path aimed at preparing students for the most current challenges in the world of digital marketing and communication.