ALLIANZ BANK
The collaboration
H-FARM College and Allianz Bank Financial Advisors have been working together for several years on projects focused on innovation and education. As part of this partnership, students from Lumina, the College’s student consulting agency, have taken part in research and development projects, tackling strategic challenges linked to the evolution of the financial sector.
The projects
In 2026, students took part in Surf the Future – Future Edge, a programme developed by H-FARM Business School together with Allianz Bank Financial Advisors’ Network Professional Development team for the bank’s Wealth Advisors. Within the programme, the Lumina team worked on two projects: the Jobs of the Future study, focused on the impact of artificial intelligence on the evolution of professions and skills, and AI Investment Simulation, an immersive business game designed and facilitated by the students that allowed participants to tackle investment scenarios and make strategic decisions in real time.
In 2025, a team of H-FARM College students had already worked with Allianz Bank to explore the profile of the client of the future, analysing Gen Z’s financial habits, approach to saving, perception of sustainability and main barriers to investing. The students presented their findings at three Allianz Bank roadshows in Rome, Bologna and Milan, reaching more than 2,000 attendees.
Highlights
The partnership shows how involving students can contribute to research, design and training activities, bringing companies fresh insights into the behaviour of younger generations and new perspectives on innovation.
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