FERRERO

The brief

Ferrero invited students from H-FARM College and BigRock to take part in a challenge focused on the role of artificial intelligence in communication and visual design. The goal was to rethink Nutella’s iconic packaging, from the jar to the label, through a creative approach backed by a strategic vision.

The solution

Student teams developed packaging redesign concepts, integrating AI throughout the entire creative process, from ideation to the production of mock-ups and digital assets. Each team defined a structured workflow to turn the brief into visual solutions consistent with the brand’s identity. The winning proposal stood out for its balance of creativity, brand consistency and thoughtful use of artificial intelligence.

Highlights

The winning team was invited to visit a Ferrero production plant, gaining first-hand insight into the processes behind one of the most iconic brands in Italian industry.