BOSCOLO TOURS
The brief
Boscolo Tours partnered with H-FARM College to explore how artificial intelligence can enhance the travel experience, strengthening customer relationships, loyalty and process efficiency across the entire customer journey.
The project
Student teams developed AI-based concepts to address some of the key challenges facing the tourism industry. The winning proposal introduced an intelligent virtual assistant able to recognise travellers, access information about their trip and provide personalised support before, during and after the tour. With the user’s consent, the system stores preferences and progressively refines its suggestions and interactions, creating an increasingly personalised experience.
Highlights
The project showed how AI can deliver concrete value to the travel sector, combining a personalised experience, greater customer engagement and operational efficiency.
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