In 2025, Dolce&Gabbana joined the international education program developed by H-FARM College in partnership with Georgetown University – McDonough School of Business, engaging a group of students in four challenges at the intersection of AI, fashion and luxury.
GEORGETOWN UNIVERSITY AND DOLCE & GABBANA
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The collaboration
Over several weeks, students worked on real-world briefs developed with Dolce&Gabbana and supported by the company’s experts. The challenges explored how AI could reshape consumer relationship management, the future of digital-first luxury beauty in the US, AI-driven smart contracts and strategies to strengthen the brand’s authority in the global beauty market.
After the remote phase, students joined an immersive week at the H-FARM Campus, combining academic sessions in entrepreneurship and AI with cultural and networking experiences. The programme culminated at Dolce&Gabbana’s Milan Headquarters, where students presented their projects and had the opportunity to meet CEO Alfonso Dolce.
A collaboration connecting Dolce&Gabbana with international talent and new perspectives on the future of fashion, luxury and AI.
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