GEORGETOWN UNIVERSITY AND ESSILORLUXOTTICA

In 2024, as part of an international education program developed by H-FARM College in partnership with Georgetown University – McDonough School of Business, EssilorLuxottica brought real-world business challenges into the classroom, engaging a group of students in a project focused on the future of smart eyewear.

Working remotely for several weeks, students were divided into four teams and developed solutions around different aspects of the emerging smart eyewear market, exploring new market entry strategies, ways to increase product demand, community co-creation and the ethical implications of data collection through wearable devices.

The program culminated in an immersive week on the H-FARM Campus, where students combined academic activities with networking and direct exchange with H-FARM students and faculty. The final projects were presented to EssilorLuxottica’s business, R&D and marketing leaders, creating a direct dialogue between international talent and the teams shaping the future of smart eyewear.