JUVENTUS

The brief

In December 2022, Juventus Football Club asked H-FARM College students to explore new ways of strengthening Gen Z and Gen Alpha’s sense of belonging to the club, taking the fan experience beyond the pitch and towards new forms of engagement and community building.

The solution

Working in multidisciplinary teams, students analysed new communication channels and developed innovative concepts over several months. The winning project, A Mental Health Journey, proposed a live podcast on Twitch dedicated to mental health, built around open conversations, authentic stories and testimonials from athletes. Following the final pitches, Juventus supported the team through a pre-acceleration programme at the H-FARM Startup Center, allowing the concept to develop into a structured project.

Highlights

The project led to the launch of the podcast Stories of Strength, turning a student idea into a concrete collaboration with Juventus FC and showing how a challenge can generate a project applicable to a real-world context.