Andrea Moretti

Full Professor of Marketing, Strategy & Business Model, Department of Economics & Statistics, University of Udine.

Previously director of the Department of Economic and Statistical Sciences (2007-2015). He has lectured at national institutions (Luiss, Reiss Romoli, Trento School of Management).

Research interests are related to extreme and international consumer behaviour; international business strategies; digital marketing. In the past, he has worked in support processes for the internationalization of SME companies within the Italian and European framework.