Anna Segato

Graduated in Management with a major in Fashion, Luxury & Made in Italy from Bocconi University, she has 10 years of experience across multiple digital fields. After starting at YOOX NET-A-PORTER GROUP in 2016, she worked from 2017 to 2025 at H-FARM Digital Marketing – later acquired by JAKALA – leading cross-industry digital projects from e-commerce to social media and ATL campaigns.

She has long been active in corporate and academic training. Today, she focuses on people-first adoption of Generative AI, combining upskilling, process redesign and change management.