Erica Desiree Donolato

As Associate Strategy Director at AKQA, Erica architects 360° brand experiences that accelerate business growth by delivering a positive impact on people’s lives. 

Her strategy is rooted in a deep understanding of people and culture, applying Human-Centered Design & Design Thinking to solve genuine challenges and fuel sustainable brand growth.

With over 20 years of multi-disciplinary experience, she has guided strategic projects from digital platform ideation and creation to creative campaigns for global leaders like: Heineken, Angelini, Ducati, Eurizon, Ferrari, Whirlpool, Purina, Oniverse group (Intimissimi, Calzedonia, Falconeri, Tezenis), Nike and many others.

She actively shapes the next generation of talent as a mentor in the AKQA We EMEA Program and as a Strategy Expert Advisor and Lecturer with H-FARM.

Expertise: Brand Strategy & Positioning, Platform & Service Design Innovation, User Experience optimization, Qualitative research, Content Marketing, Workshop co-design.