MASTER EXECUTIVE Digital Enterpreneurship

October 20-21, 2023: at H-FARM Campus
October 24, 2023: online

In a world where the pace is relentless, where we are bombarded with constant information and subjected to unstoppable distractions, communication must be captivating, engaging, and memorable, otherwise, we will be forgotten within a few hours. This is the power of storytelling.

This course provides useful insights to improve one’s communication strategy and understand what captures the audience’s attention, what distracts them, and why. The course also teaches how to structure a speech and a presentation, identify and correct common communication mistakes, and enhance one’s expressive style. It not only provides advice on what story to tell but also on how and when to tell it.

October 21-22, 2023: at H-FARM Campus
October 26, 2023: online

As the boundaries between the physical and digital dimensions become increasingly blurred, consistent and surprising messages across all channels are no longer enough. It is necessary to rethink the essence of customer relationships, from advertising to the sales process and after-sales services.

These aspects involve direct interpersonal relationships, the creation of engaging experiences, the ability to interpret customer expectations, and maximize their satisfaction.

After laying the foundation, from Phygital to the metaverse, the course focuses on the ability to tell and rethink products, spaces, and value propositions comprehensively. It utilizes technology on one hand to improve efficiency and productivity and on the other hand to complement and enhance the human factor.

November 17-18, 2023: at H-FARM Campus
November 22, 2023: online

In an increasingly competitive business scenario, creative ability becomes a distinctive feature. It is not enough to be efficient in problem-solving; success is increasingly tied to the ability to innovate one’s products, services, and constantly improve processes and working methods. So, how is creativity developed? The course offers participants ten fundamental techniques for developing creativity, with particular attention to the role of interpersonal relationships, which are crucial in this process.

The course addresses topics such as the motivational drivers that move and engage collaborators, the adoption of different leadership styles based on different situations, and the management of social anxieties that arise with the introduction of innovations.

December 15-16, 2023: at H-FARM Campus
December 12, 2023: online

This course examines what artificial intelligence is, what it means for a business, and how to make the most of it. The program includes an analysis of practical examples and key technologies that support the development of artificial intelligence: machine learning, natural language processing, and robotics.

The course also analyzes the implications of these new technologies and how they are becoming increasingly crucial for repetitive tasks, enhancing human capabilities in solving problems that were previously unaddressable and considered unsolvable. Finally, the course concludes with the study of the AI Canvas, through which participants will be able to translate a real problem into an AI project.

January 26-27, 2024: at H-FARM Campus
January 31, 2024: online

Taught by faculty directly from Google, this course offers simple and effective models for creating a business plan to present to potential investors and financiers.

The course analyzes the most important trends in the digital world and provides tools to understand and anticipate future trends. Participants will learn how emerging and established reality business models work and how to define and shape new business ideas.

February 23-24, 2024: at H-FARM Campus
February 28, 2024: online

Effectively managing tasks, steps, or teams is a fundamental aspect of leading a successful project. This course provides an overview of project management and prepares participants for managing projects on a small and large scale.

The course covers practical topics such as cost management, time management, and risk management, while emphasizing the importance of soft skills essential for leading a project team.

March 22-23, 2024: at H-FARM Campus
March 27, 2024: online

This course allows each participant to learn about all aspects of the fundraising process and evaluation methodologies to make informed entrepreneurial or growth decisions. The program covers the main investment conditions, the parties involved, and some business valuation methodologies. It also includes a group project work that will lead to the development of pitches, business plans, and investment memos, enabling participants to gain awareness and confidence in negotiating with investors.

April 12-13, 2024: at H-FARM Campus
April 17, 2024: online

The module begins with an overview of the Human Resources function and a reflection on the future of talent in companies, based on data and trends related to Employee Engagement in organizations. It then practically demonstrates how to organize an effective people strategy for startup success, including the steps to follow, frameworks, tools, and ideal outcomes to shape a people- and talent-centered approach. The final focus will be on enhancing human skills attributes critical for talent in organizations and necessary to achieve organizational objectives, incorporating theory, videos, and role-plays.

May 15-17, 2024: at H-FARM Campus

No Thesis! Make a Startup: a three-day workshop that replaces the traditional final research project.

Participants, divided into small groups, will apply the key skills learned throughout the MADE program to develop a startup idea and define its essential elements, including:

Project Canvas
Value Proposition
Business Plan
Marketing Strategy and Storytelling
Team Structure and Organization
The event will culminate in a presentation in front of entrepreneurs and investors from the H-FARM network, followed by a discussion on the opportunities to pursue and challenges to address in advancing the idea.

The competition will conclude with the awarding of the best presentation, granting the title “H-FARM Master in Digital Entrepreneurship,” and a closing ceremony.