24 hours, 60 students, one real brief: H-FARM College’s hackathon with Caffeina and Disaronno comes to a close

The Snap Hack, hackathon organised by H-FARM College together with Caffeina and Disaronno Group, has officially come to an end. For more than 24 hours, 60 bachelor’s and master’s students gathered at Caffeina’s offices in Parma to take on a real challenge: a confidential brief for the Disaronno brand.

Day one opened with a welcome for participants and an introduction to both companies, followed by the launch of the brief. After lunch, teams were formed and the hackathon officially began, punctuated by rotating mentoring sessions with professionals from Caffeina and Disaronno. Work continued throughout the night as teams developed, challenged and rebuilt their ideas over and over, testing concepts and refining their proposals down to the last detail. The following morning, after a final mentoring session, the teams pitched their projects to the jury.

The winning team was Caffè Corretti: Francesco, Federico, Ekaterina, Alberto and William. Bringing together skills in AI, strategy, UX/UI design and marketing, built up in part through previous hackathons and projects, the team developed an innovative proposal that Guido Chichierchia described as “outstanding” in every respect. Their prize: AirPods 5, a bottle of Disaronno and Caffeina merchandise.

Both companies highlighted the remarkably high standard of all the projects presented, a reflection of an intense, demanding experience and exactly the kind of hands-on learning that prepares students for the challenges of their future careers.

Special thanks go to Valentino Riccitelli for making this collaboration possible, and to the entire Caffeina team for hosting the event and sharing their expertise. Thank you also to Guido Chichierchia, Sara Strippoli and the whole Disaronno team for trusting our students with a real challenge and for mentoring them with genuine curiosity and openness towards the Gen Z perspective.

And to our students: it wasn’t easy, and that’s exactly why we’re so proud of you.