From our classrooms to Ferrero’s headquarters: Luca’s story

Today, we’re sharing a great story, Luca’s story. 

It all started when Federico Ettorre, Head of Pubbliregia at Ferrero, visited H-FARM College to meet our students and talk about his work at Pubbliregia. During the talk, the company presented a challenge, and Luca, student of the BSc in International Business Studies, struck by the values of “Fallo buono” and the philosophy of responding to real needs – didn’t hesitate. Just a few days later, he reached out to the company with an innovative solution that immediately caught the attention of Ferrero’s managers.

The result? A personal invitation to visit Ferrero’s plant in Alba, where Luca had the chance to explore production processes, pastry labs, and engage with top managers.

“The day at Ferrero was a fully immersive experience,” says Luca. “I met incredible professionals, from Nutella production to international marketing. It was an experience that gave me a deeper understanding of how a company works from the inside. Ferrero gives you the freedom and opportunities to showcase your talent.”

This is the magic of the H-FARM ecosystem: shaping students with a proactive mindset and creating real connections with the business world, turning classrooms into springboards for their professional future.

Well done Luca!