SHADO for MotoGP 2018

SHADO for MotoGP 2018

Our media company, part of H-FARM Industry, and Alma Pramac Racing launch a digital platform for two-wheel fans.

Energy Generation is the platform developed by SHADO for Alma Pramac Racing, Ducati's factory supported team, on the occasion of the 2018 season of MotoGP that will start on March 18 in Qatar.

It's a completely new project for the motorcycle industry, designed to harness the potential of interactivity through original entertainment formats and multi-platform engagement mechanics. Energy Generation is a digital hub where you can find exclusive content, user generated content and projects developed with partners and sponsors.

The platform includes an engaging and adrenaline-filled video and the first episode of Race Show, a trivia quiz for fans to test their knowledge of the MotoGP alongside special guest stars such as riders Danilo Petrucci and Jack Miller of the Alma Pramac Racing team.

The project will be followed by many contests that will reward fans with customized materials, merchandising and exclusive experiences.