Challenge with HUGO BOSS

Challenge with HUGO BOSS

Inside Gen Alpha: engaging fashion’s youngest customers

Today, the challenge with HUGO BOSS, leading global fashion and lifestyle company in the premium segment, has been launched.

Its goal is to create the strongest connection possible between the company and Gen Alpha kids, those aged 8-14 in particular.

H-FARM College students will investigate what Gen Alpha kids think, feel and want, discovering how HUGO BOSS can be relevant for them today and tomorrow. Based on market research, analysis and original development, students will come up with an innovative, outside-the-box customer centered project that allows HUGO BOSS to successfully engage the Gen Alpha.

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